Digital Age: Professional Skills, Internet Usage in Business/Society

This report explores the integration of professional skills in the digital age, emphasizing the positive and negative impacts of internet usage on society and businesses. It covers topics such as digital marketing, online business opportunities, and business automation, while also addressing challenges like impersonal behavior and the lack of physical interaction in online transactions. Furthermore, the report discusses security and privacy challenges in e-commerce, including cyber threats, identity verification, and online fraud, along with strategies for overcoming these issues. The report concludes with a comparison of digital tools, highlighting their features, applications, and suitability in the context of the COVID-19 pandemic, ultimately providing a comprehensive overview of navigating the digital landscape for professional success. Desklib provides access to similar solved assignments and study tools for students.

Integrated Professional Skills
in Digital Age

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
1. Positive usage of internet in society and businesses....................................................................3
2. Discussing challenges with measures of security and privacy which individuals and businesses
take in online mode..........................................................................................................................5
3. Comparison and contrast of the features, applications & suitability of the tools........................8
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11

INTRODUCTION
In this current world scenario one of the core aspect that is dominating all this is the ICT
sector that is Information and Communication Technology. This leads to the digital age where
professional skills of everyone requires both theoretical and practical knowledge of digital skills for
oneself and organizations. In this 21st century these digitalized skills are vital for enhancing basic
communication skills, for conducting business, and to proliferate organizational growth. An
individual and an enterprise both needs to inculcate and develop professional digital skills as it
helps in operations department, helps build personal resilience, makes tasks effective, saves time
and upgrades knowledge of its integrated uses that prove to be helpful in all scenarios (Starkey,
2020). With it comes the risk of cyber crimes and both positive and negative challenges that might
affect society, people and businesses In this particular context this report will comprise the pros and
cons of using internet for personal and professional reasons and will highlight the threats that are
linked with its usage. The report will then describe issues faced by organizations and societies while
conducting business in various online modes and platforms. It will further analyze differences
between the features, functionality, and application uses of two digital patforms.
MAIN BODY
1. Positive usage of internet in society and businesses
The era of internet is very beneficial as it makes people's life in this digital age much easier.
Internet of things also offers varied number of opportunities to achieven deisred aims in

educational, business or professional scenarios. Internet helps connect consumers to businesses and
management to the wider markets. It is most vital in business and professional contexts and also
affects people, business environment, politics, employability, etc. With many of its associated
advantages and drawbacks.
Positive uses for businesses
Digital advancement and marketing
With the assistance of widespread internet several organizations are using social media platforms,
webpages, mail applications, etc for the promotion of their goods and services through the digital
platform. The conceptual framwork of digital marketing is also gaining gorund because of the
various uses of intermet in bulk. This helps businesses in more advertising of their social search
channels that in turn creates customer generation (Mishra, 2020).
Online business chances
With the help of internet there is the provision of immense opportunities for the developmental
growth of businesses or organizations in an online mode. This provides several chances like that of
e-commerce tasks, website development, web services, content writing, content and performance
management systems, etc. This has also been augmented recently by the introduction of usage of
affiliate and influencer marketing.
Automation of business functions
The concept of business automation deals with more tough challenges regarding performing
complex or complicated activities related to business. In such a process, all the routine business
roles and activites including operational roles and IT or software issues get programmed and
updated timely so that the smooth flow of businesses does not get interrupted. Also, the automation
process is widely used in several service and manufacturing sectors like banks and malls (Ivančić
and et.al, 2019, September).
Positive uses for society:
 The advent of internet has helped in the connection of family members and relatives and
friends with each other especially in the context of long distance living and relationships.
 Along with fast and swiftly accessible communication reach the internet has also generated
quite a lot of varied opportunities for online and work from home earning and has also
opened freelancing portals for students and learners.
 This is also enhanced with the fast growing social development that could be increasingly
seen rising with the passage of time. This can be exemplified with the posting of people on

social media platforms, blogging pages, and development of infographics, environmental
issue resolutions and awareness of citizens (Hunsaker and Hargittai, 2018).
Negative uses for businesses and society:
Increase of impersonal behaviour
Keeping aside the fact that internet usage helps build relations for people and also speedifies
business activites there also exist certain varied disadvantages of the same use. One of the main
negative aspects of internte use that impacts both the societal and business oriented overviews is
that of the rising sense of impersonal attitude among individuals and organizations. This is one of
the biggest problems as with the online processes there seems to be zero boundaries and sense of
personal contact among business firms and consumers. Also people are being more and more glued
to their screens most of the time even while being in their houses. This is affecting everyone
negatively and can be seen clearly as prior to any online internet mode, people used to physically
shop and businesses used to deal with the complaints of customers directly through which there was
literally no scope of cheating but with the rising internet use more cyber crimes are being
committed (Langlois and Elmer, 2019).
Option regarding no/zero trail
This particuar negative dimension of no trail means that the various and multiple varieties of
goods and services from both the manufacturing, production units, and service industrial sectors can
be easily bought through online modes. But unfortunately internet and online platforms can never
entirely replace the physical sense of purchasing as there are still a multitude of items and products
that need to be physically checked and examined first for their proper usability prior to buying them
unknowingly. These include shoes, clothes, electrical and electronic goods, heavy duty machineries,
furtniture products, etc. Even if online business channels offer the customers the service of return
policies and replacement with refunding, still as is experienced by many this process is not so direct
and easy as it seems. Albeit there sure are certain retailers who might have tried to compensate
people of society to provide customer satisfaction by offering the options of product reviews online
and star rating systems, still all the posted pictures and compelling videos for customer appeal are
of no use as there still are people who highly prefer to go and shop in the traditional manner
(Alhakeem and Ali, 2019, April).
2. Discussing challenges with measures of security and privacy which individuals and businesses
take in online mode
Introduction and continuation of business tasks online is called as e-Commerce. Certain

guidelines need to be followed for specific purposes of ensuring like what the transactions hold
using internet for a medium seem safe, such guides are known by e-Commerce security. It
comprises various protocols that seem essential to protect the people including in online sales and
buying. Certain foundations namely privacy, originality, lack of repudiation and dignity needs for
the locating of orders by business firms to earn trustworthiness of their consumers. Privacy by
organizations includes all such measures that safeguard the activities which could possibly turn to
revealing the customers’ data towards unknown unauthorized party. Measures like Integrity ensures
like the information sent by customers always remains unaltered. Authentication is that principle
ensuring this that seller and purchaser interacting are original. Repudiation is that term used
regarding denial. Non- repudiation is that principle in legislative terms ensuring whether the parties
included cannot deny all their actions within the transaction.
Cyber plus Data Security
The major challenge which is encountered by businesses if they go on internet is in
reference to cyber and information security. Privacy/security breaches comprise the biggest threat
faced by businesses in e-Commerce. Successfully formulating business transactions on net involves
several requirements for storing certain huge amount concerning customers' data and data online. It
is kind of technical challenge that can lead to causing major losses into the daily business operations
including degrading the popularity of respective brand. The measure which could get adopted by
organizations is that they should always take back up regarding all these data. Website could be
secured through installation concerning security plugins, wheres still a variety of options are present
in various markets regarding such plugins with which a firm can select one dependent on relative
requirements (Coulter and et.al., 2019).
Verification of Online Identity
One other challenge is that of verification of online identity. This implies that the challenge
concerning the seller for verifying that the individual they come across with in time of online sales
from website is almost same as indicated by that person. Challenge regarding verification of
accuracy concerning the information given by particular buyer. It is one major threat in front of
organization as it cannot process the orders of any person before verifying the information that is
given by such person. The measure that could be shouldered by seller comprises incorporation of
digital system of identity verification. Certain instances of such procedures are concept of artificial
intelligence, diverse biometrics, OTP, plug-in, dual factor verification.
Appealing Perfect Customers
One more challenge of attract accurately targeted customers is also encountered by

businesses. In current modern world of digital usage there are various options available for buyers
from which to choose from. This casts a major threat to sellers which consists of attracting the
customers to opt regarding their products plus services at specified rate by that seller and with a set
place where these can be shipped. One measure to handle this particular threat is the partnering with
several companies that assists businesses in related customer specification function. The fine-
tuning, A or B testing including evaluations are certain methodologies used regarding this purpose.
Malware, Viruses as well as online frauds.
There are various kinds of challenges that are generally faced by the businesses at the time
of going or moving to the online modes as well. These particularly become more important to focus
upon for the achievement of effective performance. This specific issue or challenge mainly results
in causing losses in the sectors of market share, finance, reputation or goodwill of the business in
particular. This majorly leads to development of threats such as raising the data, further blocking the
access to certain information, forwarding the links that are malicious for the clients that are in the
network. This is exerted through invasion of the systems, and then multiplication and spreading of
the viruses and the worms.
Strategies for overcoming.
For the major goal achievement of overcoming such challenges or issues, there is an anti-
malware software that is available for the major purpose of identification of the appropriate
rendering of the hidden malware. Many benefits can be achieved by the help of unlimited scans,
notification if change occurs in the information or the data that is saved within the files canning
powered collective intelligence and machine learning.
Complexity and uncertainty in the online transactions.
The businesses mainly need to focus upon the courses of actions which can particularly help
or support in the procedure of attainment of the reliable and the planned levels of performance of
the businesses. The major reason for this is that there are many several challenges or issues that
should be considered so that the performance of the business can be enhanced. This basically
comprises the activities like dispute resolution, payments, delivery, etc. These can be faced by the
businesses for achievement of better results.
Strategies for overcoming.
For the purpose of making changes within the organization that are appropriate and result in
getting effective and higher levels of performances. It mainly involves usage of solid rock firewalls
for the purpose of protection from the aspects such as spam, bad bots, and also having the
prevention measures against the attacks that are of distinct types.

By the usage of a specific approach the challenges that are faced by the organization can be
aided in a manner that is efficient and is also effective in particular.
3. Comparison and contrast of the features, applications & suitability of the tools.
As Covid- 19 was something that no one was prepared for. The best and the most
appropriate options for such a situation that none of the individuals in the current times had faced
before were built very frequently. One of the major sectors which faced the during and the after
affects of the pandemic majorly is the business sector in particular. The pandemic is particularly a
situation that has resulted enhancing the levels of challenges for the businesses or the organizations
in particular. It is very essential for any organization to get the set of the actions that are considered
to be appropriate as per the requirements of the organization in particular. And it is also relevant to
attain the levels of ability in a manner that is precise and is also relevant in particular. This is mainly
to get the accurate and the reliable levels of functioning within the organization. For the major
purpose of achievement of the effective growth and effective development in particular it is very
crucial to emphasize on the development of the practices that can particularly boost the performance
of the company in particular. There were also many restrictions that were particularly imposed on
the businesses at the time of the pandemic to get the competitiveness factor enhanced in the overall
business environment in particular.
For the major purpose of overcoming the issues or the challenges related to the restrictions
of the mobility, the lack of the availability, the threat of being infected, etc. the companies
particularly have to focus upon usage of the channels of distinct levels of the digital communication
for derivation of better quality performance of the reliable and the relevant outcomes in particular.
For the purpose of effective and precise flow of the communication the major tools used are Zoom,
WebEx, Go To Meeting, etc. The two tools 'zoom' and 'WebEx' are compared and are also
contrasted further in the report.
Zoom. WebEx.
Participants. It is one of the most essential cloud based
video conferencing platform that basically
provides the assistance regarding the
utilization of the video conferencing
meetings, the meeting records, the webinars
and also live chat for up to the 100
participants (Chawla., 2020).
It is one major and very
effective technique that is
mainly used for hosting
meetings for up to 500
participants in particular
(Molnár. and Sik., 2020).

Use. It majorly supports the process of gaining
the results that are highly productive by
permitting the aspects or functions of team
collaboration, white board and other factors
too. This mainly allows in attaining
appropriate levels of the functioning to
attain higher profitability for majorly
meeting the objectives of the concise
practices (Secara., 2020).
This technique in particular is
majorly used in achieving the
suitable and the required levels
of the performance of a
company or an organization in
particular. This is done through
the aspects of audio, virtual
interaction, videos and other
functions of the application in
particular. This also offers an
experience that is hybrid and
the number of people using the
technique at a single time is
also high (Singh. and Awasthi.,
2020). The major goal is to
attain effective levels of
performance.
Benefits. This technique or application is mainly
suitable or appropriate for the businesses
that operate on small scale, on medium scale
and on large scale as well (Mahalakshmi.
and Radha., 2020). The minimal levels of
the interaction makes the technique more
suitable for conduction of the operational
actions through sharing the levels of growth
as well as development. The features are
also highly suitable as the levels of
complexity is low and it is easy to
understand as well. On this particular basis
it can particularly be understood that the
main motive and the main benefit of this
application in particular is to enhance the
levels of collaboration and communication
and further increase the levels of
This majorly tends to give
better levels of effectiveness
with the improved ways of
decision- making,
collaboration, and maintenance
of the levels of expertise
(Mishima. and et.al., 2021).
This is also considered to be
more effectual as well and it
also gives greater presentation
online through delivering
appropriate outcomes as well.

productivity of the organization by
improving the employee motivation and
interaction levels too.
Applications. One major application of Zoom is basically
used for the purpose of conduction of the
meetings among the employees of the
company or the organization so the relevant
transfer of the insights for the derivation of
the competitiveness for having a clear and
precise lookout regarding the issue in
particular is provided. This can also be
mentioned as the centralized and the precise
platform which basically contributes in
gaining functioning that is effective.
The application of this in
particular helps in taking the
corrective outcomes of the
challenges, issues or any kind
of professional conversations.
But this is more expensive
than the application of zoom.
The quality of the application
is also hindered due to the
functioning of the white
boarding. Due to which the
steps of the application like
downloading the app, creation
of the profiles, etc. are mainly
used for achieving a secure
and a precise communication.
Features. For setting of the features that are majorly
provided by the Zoom involves having a
private chat as well as a group chat in
particular, the MP4, chrome and outlook
plug in, hostel controls. The other supported
integrations that particularly support are
para dot, google drive, infusion soft,
Dropbox and others.
It mainly tends to provide
assistance for having the
features that particularly
consist of the multimedia
content transfer, Microsoft
office, google calendar, and
more as well.
Through this it can particularly be articulated that the above mentioned are the major critical areas
or aspects which require attention for selection of the technique to be implemented within the
organization or the company in particular.

CONCLUSION
Technology has been evolved immensely in the last two decades. Mainly after the hit of the
pandemic the importance of technology is also increased in the society. This report in particular
mainly gives description regrading the different aspects of technology and the ways through which
these aspects are advantageous and are not. The report in the first segment mainly compares the
positive as well as the negative aspects of the services and the products sold online and then the
services and the products that are sold offline. In the next segment the report gives a description
regarding the challenges of the security as well as the privacy that the individuals or the businesses
need to take care of, and the measures that are to be taken for solving these particular issues or
staying away from these in the first place. The report also gives a description regarding the
comparison of the two features used by many businesses for going online.
REFERENCES
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Ivančić, L., and et.al, 2019, September. Robotic process automation: systematic literature review.
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