BSM834: Intel's New Product Development and STP Analysis

This report provides an in-depth analysis of Intel's new product development process, specifically focusing on its neuromorphic computing technology. It details the eight stages of the development process, from idea generation and conceptualization to business analysis, product development, test marketing, and commercialization. The report also includes an STP (Segmentation, Targeting, and Positioning) analysis, examining Intel's geographic and demographic segmentation, target customers (multinational companies), and brand positioning relative to competitors like Amazon and Google. The analysis highlights the potential of Intel's new technology in the AI and cloud computing market, emphasizing its accuracy and speed. This report is a comprehensive overview of Intel's strategic approach to product development and market positioning within the technology industry.

Intel
NEW PRODUCT DEVELOPMENT
AND
STP ANALYSIS

Introduction to intel
• Intel is considered to be one
of the leading computer
based technology driven
company
• It was founded on 1968
• The customer of Intel are
also expected to get
actionable insights and
amazing experience

New product development process
• Intel is going to develop a neuromorphic
computing technology which is associated with
the artificial intelligence
• It is high profile project where the neuromorphic
computing technology is associated with
robotics and next generation technology
• The product development process is divided into
8 stages like idea generation, idea screening,
concept development and training, marketing
strategy design, business analysis, product
development, test marketing and
commercialisation

New product
development process-
idea generation and
conceptualization
• The idea is generated from
different researches and
innovative practices
• The concept development and
testing is identified as the next
step where the Intel researchers
are trying to make a feasible
approach

New product development process-
Business analysis and product
development
• Business analysis can be stated that for
getting success in business expansion
• Market analysis further help the
organization to develop the product and
create a product valuation and
uniqueness
• The product development is definitely
based on the demand of the negotiating
companies and the price flexibility

New product development process- Test
marketing and product commercialization
• The test marketing stage is the most
important as it is generally coupled with
the pilot testing of the product so that it
can help Intel to gain advantage in the
market
• Test marketing stage also enables an
organization in maintaining the unique
value of the product and service offering
• Success of the pilot testing Intel will permit
Intel in commercializing the products

STP Analysis Segmentation
• Geographic- organisations are present in urban areas
• Demographic- The organisations are mostly
multinational and listed in Fortune 500 list
Target customers
• Multinational companies with the experience of using
advanced technology in business
Brand position
• Amazon and Google are leading in this business where
AI technologies and cloud computing techniques
• However, the new neuromorphic computing
technology of Intel is identified as more accurate and
fast