Engineering Ethics, Innovations, and Cross-Cultural Policies at Intel

This report provides an overview of Intel Corporation, its history, key achievements, and recent innovations, with a focus on Unmanned Aerial Vehicles (UAVs). It examines Intel's cross-cultural policies, the impact of innovations on sales, and includes potential interview questions for the company. The report highlights Intel's journey from being a semiconductor manufacturer to a major player in the personal computer industry, emphasizing its continuous updates in products and collaborative work culture. It also touches upon the challenges faced by Intel, such as increased competition from other semiconductor companies, and the lessons learned from these experiences. The analysis concludes with an opinion on the innovation of UAVs by Intel, considering their potential impact on the technology market.

Running head: ENGINEERING ETHICS AND INNOVATIONS
Engineering Ethics and Innovations
[Name of the Student]
[Name of the University]
[Author note]

1ENGINEERING ETHICS AND INNOVATIONS
Executive summary:
The entire report is associated with clearly describing a chosen company “Intel” along with the
past history of this organisation along with the major achievements of the organisation as well,
besides this the report has also been associated with discussing about the recent innovations of
the organisation as well which have been employed by the organisation Intel. Besides all this, in
this report, the cross-cultural policies of the organisation have also been presented related to the
opinion related to the impact of the innovations upon the increased sales of the organisation.
Besides this, in this report, some interview questions have also been prepared to ask the
organisation, and these questions are to send to the organisation so as to get a reply from the
management of the organisation. The organisation which has been selected for this report is Intel.
Intel Grammatically refers to the intelligence and innovations. The organisation Intel is a Multi-
national organisation based in America and is one of the key manufacturers of the semiconductor
devices which are mostly used by the personal computers, the organisation started its journey in
the year of 1968 on July 18th. The organisation was founded by Gordan Moore and Robert
Noyce. Intel has also been associated with the introduction of the SRAMs along with the
DRAMs in the market of technology. However, by the usage of some of the sources such as the
official websites of the organisation and other scholarly articles, most of the answers to the
questions prepared have been received. Lastly, the conclusion, along with the opinion related to
the innovation Unmanned Ariel vehicle or the UAV by Intel has been discussed.

2ENGINEERING ETHICS AND INNOVATIONS
Table of Contents
Introduction:....................................................................................................................................3
History of Intel:................................................................................................................................4
Recent Innovation Engineering achievements of Intel:...................................................................6
Products of Intel:..............................................................................................................7
Recent Innovation of Intel: UAVs or Unmanned Aerial Vehicle:..................................................8
Diffusion and Entrepreneurship with the Innovation: UAVs from Intel:......................................11
Evaluation of the Organisations cross-cultural Policies: World Wide sale of Drones:.................16
Cross-cultural policies:..................................................................................................17
Engineers functioning as innovators:.............................................................................18
Recommendations:........................................................................................................................18
Challenges faced and lesson learnt:...............................................................................................19
Interview Questions:......................................................................................................................19
Conclusion:....................................................................................................................................20
References:....................................................................................................................................21

3ENGINEERING ETHICS AND INNOVATIONS
Introduction:
The organisation which has been selected for this report is Intel. Intel Grammatically
refers to intelligence and innovations. The organisation Intel is a Multi-national organisation
based in America and is one of the key manufacturers of the semiconductor devices which are
mostly used by the personal computers, the organisation started its journey in the year of 1968 on
July 18th. The organisation was founded by Gordan Moore and Robert Noyce (Intel.in, 2019).
Intel has also been associated with the introduction of the SRAMs along with the DRAMs in the
market of technology. However, the organisation has now been capable of gaining a Top position
amongst the topmost merchants using selling a different kind of semiconductive products. In the
market of evolving technologies, computers are seen to be associated with playing a very vital
role in terms of communication and network technologies. This particular situation, in turn, has
been associated with helping the organisation a lot in getting evolved in terms of bigger sales and
reputation (Baeza, Valencia & Baeza, 2018). Besides this, the statistical survey which was
conducted in the year of 2016 has been associated with stating the fact that the value of the net
assets of the organisation was around US$113.3 billion and along with this the employee count
was also seen to be around 106,000. Until the year of 1980, the key business which Intel had
included the production of the SRAMs and the DRAMs.
The key invention which was seen to be associated with changing the entire graph of the
organisation in a unanimous manner was the invention of personal computers. After the
introduction of the personal computers, Intel was seen to have become one of the major suppliers
of the semiconductor, which were used by the personal computers Intel.in, 2019). Besides the
usage of the semiconductors in the personal computers manufactured by Intel had been
associated with putting forward of a strong competition against the other companies such as the

4ENGINEERING ETHICS AND INNOVATIONS
AMD or Advanced Micro Devices and Microsoft. Some of the major customers of the
organisation Intel were associated with including the Dell which contributed around 20%,
Lenovo which was associated with contributing around 15% and lastly HP which was associated
with contributing around 10% of the total revenues which the organisation Intel gained. The
secret factor behind the success of the organisation was identified, and this included the
company’s initiative of making continuous updates in the products in a parallel manner with
respect to the current technologies (intel.in, 2019). Besides this, one of the existing employees of
the organisation had been associated with stating the fact that “there should not be a single
person who would be deserving all the credits related to success”. In addition to this, the
employee also highlighted the fact that the success can be achieved using a collaboration along
with a valuable innovation of the employees assisted by programmed management.
History of Intel:
As discussed earlier the company had been associated with a long journey in the year of
1968 on 18th July and had been capable of becoming one of the prominent organisation being
associated with the supplying of semi-conductor devices to the entire world. Followed by this
when the personal computer was introduced, Intel had been capable of becoming the major
suppliers associated with supplying semiconductors for the different devices which were used by
the Personal computers and this included the processors along with the other important parts
(intel.in, 2019). The first product which was launched by Intel was the 3102 Schottky TTL
bipolar 64-bit Random Access Memory or the SRAM which was considered to be having a
speed that was double the Schottky which were used previously before the introduction of the
SRAM. The first product of the organisation Intel included the shift Register memory along with
the Randon access memory integrated circuits and this product acted as the one which had been

5ENGINEERING ETHICS AND INNOVATIONS
associated with helping the organisation Intel to grow as a market leader despite the fierce
competition which was put forward because of the DRAM, SRAM, and ROM markets
throughout the 1970s. The organisation Intel had also been associated with the production of the
1024 bit ROM along with MOSFETs. From the year 1970, the business conducted by Intel has
started to increase in a rapid rate as they have been associated with the implementation of the
new manufacturing procedures along with being associated with increasing the production scale
as well. In the year of 1983, at the dawn of the personal computer era, Intel's profits came under
increased pressure from Japanese memory-chip manufacturers, and then-president Andy Grove
focused the company on microprocessors. Grove has been associated with describing this
transition in the book known as the “Only the Paranoid Survive”. One of the key element of his
plan included the notion which was followed by considering of the radical related to becoming
the single source for successors to the popular 8086 microprocessor (Pestana et al., 2019).
Followed by this the organisation Intel have later been associated with the introduction of the
Microcomputers and have been associated with putting forward of an increased competition
amongst many of the other semiconductor companies.
In the year of 1984, Intel has been associated with starting “The Intel Scientific Computer
Division” which was seen to be dependent upon the Intel microprocessors which were connected
in the hypercube topologies. However, in later days when the demands related to
microprocessors have decreased, and sales started to drop from the year of 2001. However,
despite this decreased sales in the year of 2005, the organisation have been associated with
concentrating upon the core processors and the company is seen to have been associated with
receiving a positive review related to the processors with respect to the “Nehalam Architecture”.
Followed by this in the later days, the momentum of the organisation had seen to have changes

6ENGINEERING ETHICS AND INNOVATIONS
and the sales have also seen to have increased in a good manner (Bondi et al., 2018). In the year
of 2006, Intel had been associated with selling its XScale business to the Marvell Technology
Group by an amount of $600 million. However, in the year of 2008, Intel has been associated
with starting the shipping of the solid-state drivers. In the year of 2011, Intel was seen to have
started the manufacturing of the microprocessors in their new manufacturing unit. Around 75%
of the products of Intel are manufactured in the United States, and almost 75% of the customers
are seen to existing overseas. In the same year of 2011 Intel has started to pilot project in
collaboration with the ZTE corporation to produce mobile phones, Because of the PC declining
rules of 2006, Intel has been associated with cutting around 12000 jobs. During the 1990s the
organisation Intel had been associated with making huge investments upon the new designs of
the microprocessors helping in the development along with helping in having a rapid growth of
the computer industry (Rajagopalan & Krishna, 2018). Besides this, the huge investments made
by the Intel has also been associated with helping the organisation in becoming the most
dominant supplier of microprocessors for the PCs and was also become well-known because of
the aggressive and the anti-competitive tactics adopted by the organisation for defending its
position in the market. This particularly included the defence against the Advance Micro Devices
along with being associated with struggling against the organisation Microsoft so as to have
control over the direction of the PC industry.
Recent Innovation Engineering achievements of Intel:
In the last five years, Intel has been associated with achieving a lot more and have been
associated with serving as a reliable tool which is being used by the engineers as well as by other
technology lovers (intel.in, 2019). This, in turn, has been associated with taking forward the
human technology to a different role. Some of the achievements of Intel have been listed below:

7ENGINEERING ETHICS AND INNOVATIONS
 LinkedIn employers in demand award 2015.
 Intel scored top marks in corporate equality index 2016.
 Candidates’ choice winner award.
 Intel named one of the sustainable corporations in the world.
 Intel recognised as nation’s top green power purchaser by EPA.
 Intel named a best for Vets employer by military times 2015.
Products of Intel:
Intel has been associated with producing numerous innovative products which have seen
to have evolved the technology as well as the company’s graph into further level. Some of the
innovative and the successful products which were introduced by Intel have been listed below:
1. Bluetooth chipsets
2. Flash Memory
3. Solid state drives
4. Central processing units (CPUs)
5. Motherboard chipsets
6. Microprocessors
7. Network interface controllers
8. Mobile phones
9. Unmanned aerial vehicle (UAV)

8ENGINEERING ETHICS AND INNOVATIONS
As per the requirements, in this report, a particular product is to be selected and used as a
reference, and the product which is selected is the UAVs. A brief research upon that products is
also provided along with the innovations which were introduced by Intel and used in the UAVs
designing and sales increasing.
Recent Innovation of Intel: UAVs or Unmanned Aerial Vehicle:
UAVs or the Unmanned Aerial vehicles are also known as the Drones, and this
technology might be associated with acting as a future ruler in the field of technology. UAVs are
considered to be sub-product of the UAS or the Unmanned Aircraft System, where the UAV is
seen to be associated with including a Controller along with communication between these two
which are associated with acting as the components (Arenella et al., 2017). The UAVs are
generally seen to be operated by a controller, and these controllers are generally operated by
humans or by computers. Drones are also seen to be associated with turning out into a global
fascination. The UAVs are generally seen to be applicable in the military as well as in the
commercial, aerospace as well as in scientific applications. In today’s world, the UAVs are seen
to be widely used by different security officers as well to know about the locations of the
terrorists. In addition to thi, the UAVs are also seen to be very useful in different fields such as
agriculture, aerial photography’s, delivering of products, racing drones, exploration of minerals
along with production and journalism as well (Sanchez-Iborra, 2016). UAVs are generally not
associated with containing any human pilot and are seen to be flying in the air using the usage of
the aerodynamic force which is produced because of the rotation of the propellers present in the
UAVs.
Some of the major components of the UAVs have been listed below:

9ENGINEERING ETHICS AND INNOVATIONS
1. Body:
The Body of UAVs is generally associated with including the surface of the quadcopter
or the UAVs where all the mechanical components of the UAVs are installed along with
including the locations where the wheels or the propellers are fixed.
2. Power Supply System:
The UAVs or the Unmanned aerial vehicles are associated with including the Lithium-
Polymer batteries, which are seen to be associated with acting as the power supply of the
UAVs (intel.in, 2019). In addition to this, the UAVs are also associated with the usage of
the aeroplane engines, which acts as the power supply system of the UAVs.
3. Computing:
The computing section of the UAVs is generally associated with the usage of the modern
technological devices, which includes the microcontrollers along with the SOCs and the
SBCs.
4. Sensors:
The sensors which are generally seen to be used by the UAVs are generally seen to be
existing outside and are generally used for the purpose of measuring the distances, and in
addition to this, the non-cooperative sensors are generally sued for the purpose of
detecting the targets (intel.in, 2019).
5. Actuators:
The actuators are seen to be present inside the motors, and this mainly includes the
brushless DC motors along with the propellers, servo motors, weapons, speakers, LEDs
and many more.
6. Software:

10ENGINEERING ETHICS AND INNOVATIONS
The UAVs are associated with the usage of the software which is known as an autopilot,
for example, the Raspberry pis, Beagle boards.
7. LOOP Principles:
The loop principles of the UAVs are associated with including the open loop as well as
closed loops (intel.in, 2019). The open loops do not incorporate with the feedbacks which
are received from the sensors data and in addition to this the closed loop are associated
with getting incorporated with the feedback received from the sensor data and both of
them the PID is seen to be common.
8. Future Developments in the UAVs:
Experts who are associated with dealing with the UAVs are associated with trying their
best in the process of designing the Micro UAVs which are seen to have been inspired by
the birds. This can be of the size of the flies so as to make them capable of acting as spies
so as to know about the plans of the enemies as well as for detecting of the enemy
activities (intel.in, 2019).

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Below is the figure which depicts the physical structure of the UAV:
Fig 1: Physical Structure of UAVs
Source: (intel.in, 2019)
Diffusion and Entrepreneurship with the Innovation: UAVs from Intel:
Intel has been associated with the introduction of a prominent device which is associated
with propelling the technology in the forward direction. Intel is one of the existing Tech Giant
has been associated with the introduction of a drone known as the “Aero” which was introduced
in the annual conference held in the year of 2016 (Ndu). However, the organisation Intel have
been associated with practically launching the Aero100 in the month of December in Sydney.
Some of the main features of the drone technology includes providing assistance to the software
developers who are seen to be having the will of creating along with testing their application
upon the drones, in addition to this the technology Aero100 is also seen be having an installed
real sense camera along with an Atom processor (intel.in, 2019). Besides this, the drones are
seen to be preloaded with an Airmap application. The Aero is seen to be integrated with the Intel
RealSense R200 Camera along with the stereo Vision 3D imaging as well as depth sensing
which in turn is associated with offering the developers with a tool associated with helping in the