Intel vs. AMD: IT Business Strategy Transformation Analysis

The document provides an analytical comparison of Intel's IT strategy transformation with AMD's strategies. It outlines the evolution of Intel's information technology approach, detailing various interventions and strategic implementations within its business framework. By examining these elements, the report highlights how Intel has adapted to new technological challenges and market dynamics. A comparative analysis with AMD sheds light on differing strategic priorities and execution, offering insights into competitive positioning and potential future directions for both companies.

Running head: IS/IT STRATEGY
IS/IT Strategy
Name of the Student
Name of the University
Author’s Note

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IS/IT STRATEGY
Table of Contents
Introduction..................................................3
Research Problem........................................3
Research Aim...............................................4
Research objectives.....................................4
Research Questions......................................4
Literature Review........................................4
Methods.......................................................5
Analysis.......................................................5
Conclusion...................................................6
Part B...........................................................7
Introduction..................................................7
Product and Services....................................7
Mission and Vision......................................7
Analysis of IS/IT Strategy...........................8
Compare and contrast between Intel and other company in the same field on IT strategy 9
Recommendation and Conclusion...............9
References..................................................10

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Abstract
Health care sector has been continuously
expanding and using new technology in their
systems. This has helped in providing proper
health care services to patients. This paper
deals with neurodisability among children
and young individual. This paper aims at
improving communication among these
people with neuridisability. It is a long-term
condition related to brain problems and
other nervous system issues. The use of IT
interventions in BACD has been discussed
for improving communication among
children and young individual with
neurodisability. The concept of
neuridisability and role of communication
has been discussed in the paper.
Keywords: Neurodisability,
Communication, BACD and ICT.
Introduction
Neurodisability refers to the group of
congenital and long term conditions, which
are impaired to brain related problem ad
neuromuscular system. This creates various
problems and malfunctioning of the body
parts [1]. Neurodevelopmental conditions
are cause for disability that is estimated to
affect 3-4% of children in UK.
This report deals with improvement in
communication of children and young
individual suffering with neurodisability.
There are various factors for causing issues
in this sector has been discussed in the
report. This report helps in maintaining a
close look in the strategies for mitigating
these issues in the context. This report
outline’s overall It interventions in this
context for improving communication
among young people and children with
neurodisability.
Research Problem
The UK health system has been suffering
with neuromuscular in young people and
children. These people suffers with
communication problem with others,
therefore, there is a need to improve
communication among children and young
people in this context. The health
professionals share their vision towards this
problem and shared focus. Health services
are focusing on measured outcomes for
these patients in the health care
organization. Therefore, BACD have taken
step to improve communication among these
people. British Academy of Childhood
Disability (BACD) is a group British
Association of Community Child Health that
looks after various disabilities among young

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people and children in the UK. The aim of
BACD is to communicate between Child
Development teams [2]. It helps in
organizing regular national multidisciplinary
meetings on child development and
disability.
The evidence of reliability and validity of
the health status for these people are
maintained with the help of IT interventions.
New technologies are implemented for
maintaining health care services for these
people [3].
Research Aim
The aim of the research is to improve
communication for children and young
people with neurodisability.
Research objectives
The objectives of the research are mentioned
below:
 To identify major health related
problems among young people and
children
 To critically analyze concepts and
strategic decision making models
related to IT intervention
 To critically analyze the strategic
choices and barriers in
implementation of IT interventions
 To provide recommendations to
mitigate these issues in IT
interventions
Research Questions
The research questions are provided below:
 What are the major health related
problems among young people and
children?
 What are concepts and strategic
decision-making models related to IT
intervention?
 What are these strategic choices and
barriers in implementation of IT
interventions
 How these challenges can be
resolved using strategic planning?
Literature Review
Concept of Neurodisability
Neurodisability is a term that describes a
group of people suffering from long-term
conditions. However, neurodisability has its
different parts for approaching towards the
mitigation policies [4]. Therefore, this create
a barrier in communication for the health
care professionals to relate with young
people. The collaboration of health care with
the neuromuscular interventions helps in
caring these issues. The use of proper health
care for young people suffering with these

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conditions has been enhanced with the
collaboration of It interventions [5].
Communication
Communication is regarded as the most
important factor for providing health care
services to the children and young individual
with neurodisability [6]. Communication
helps in maintaining fundamental choices
and decision-making strategies for
mitigating these issues. A proper
communication between care provider and
service user’s helps in maintaining a
transparent channel for providing care
services to them. The use of communication
skills by health care professionals is
important for providing quality care services
to these people [7].
Difficulties in communication might arise
during providing care services that needs to
be mitigated. The use of the ICT devices
helps in providing strategies for smooth
communication during health care. The IT
intervention including ICT devices have
helped in providing a proper approach
towards mitigating issues prevailing in
health care services (Parr et al. 2016).
Figure 1: Mapping model of
communication with health care
Methods
The British Academic of Childhood
Disability (BACD) involves families of
disabled children in this study [8]. A
qualitative approach has been taken for
gathering data related to the research topic.
The use of the thematic analysis has been
used for analyzing collected data and
information related to research topic.
Analysis
The use of the IT intervention including ICT
devices has helped in improving
communication among children and young
people with neurodisability. Various
software including voice recognition
programs, screen enlargement and screen
readers applications are used as ICT
software for proper hearing aids fir disable
persons. The major outcomes includes

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mobility, pain, self-care, temperament,
communication, relationships, emotional
well-being and developing independence
[9]. People suffering with physical
disabilities affecting movement might use
mobility aids, such as wheelchairs, scooters,
crutches, prosthetic devices, and orthotic
devices for enhancing their mobility.
Various mobile phones including iPad or
iPhones have speech recognition
applications that help in switching on and
off phone. VoiceOver application is used for
reading out notifications when it arrives.
Rotor is an application that can be operated
with gestures and trigger access. The IT
interventions in improvising communication
has been properly analyzed for providing
health care services to children in the UK.
The BACD have helped in providing proper
training on enhancing communication
among children with neurodisability [10].
Conclusion
It can be concluded that use of IT
intervention including ICT devices have
helps in improving communication in
children and young people with
neurodisability. The use of the ICT devices
have helped in maintaining proper analyzing
of health care services for children with
neurodisability. The framework and model
used in the research has been provided. The
model has helped in mitigating challenges in
implementing IT interventions to improve
communication in children and young
people with neurodisability.
References
[1] Mengoni, Silvana E., Karen Irvine,
Deepshikha Thakur, Garry Barton,
Kerstin Dautenhahn, Karen
Guldberg, Ben Robins, David
Wellsted, and Shivani Sharma.
"Feasibility study of a randomised
controlled trial to investigate the
effectiveness of using a humanoid
robot to improve the social skills of
children with autism spectrum
disorder (Kaspar RCT): a study
protocol." BMJ open 7, no. 6 (2017):
e017376.
[2] Bacdis.org.uk. (2017). The British
Academy of Childhood Disability
(BACD). [online] Available at:
https://www.bacdis.org.uk/
[Accessed 27 Nov. 2017].
[3] Hastings, R. P. "Chapter Six-Do
Children With Intellectual and
Developmental Disabilities Have a
Negative Impact on Other Family
Members? The Case for Rejecting a
Negative Narrative." International

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Review of Research in
Developmental Disabilities 50
(2016): 165-194.
[4] Murray, Ian C., Antonios Perperidis,
Lorraine A. Cameron, Alice D.
McTrusty, Harry M. Brash, Andrew
J. Tatham, Pankaj K. Agarwal, Brian
W. Fleck, and Robert A. Minns.
"Comparison of Saccadic Vector
Optokinetic Perimetry and Standard
Automated Perimetry in Glaucoma.
Part I: Threshold Values and
Repeatability." Translational Vision
Science & Technology 6, no. 5
(2017): 3-3.
[5] Miguel Cruz, Antonio, Adriana
María Ríos Rincón, William Ricardo
Rodríguez Dueñas, Daniel Alejandro
Quiroga Torres, and Andrés Felipe
Bohórquez-Heredia. "What does the
literature say about using robots on
children with
disabilities?." Disability and
Rehabilitation: Assistive
Technology 12, no. 5 (2017): 429-
440.
[6] Mills, S., and A. Thorley. "G146 A
clinical audit: Criteria used for
gastrostomy insertion in a population
of children and young people with a
neurodisability." (2017): A60-A60.
[7] Da Silva, CBDS Borges, A.
Boujnah, and S. V. Campbell. "G328
Parents as educators–developing a
programme for expert parents and
families, whose children have
complex neurodisability, to teach
medical students." (2017): A129-
A129.
[8] Parr, J. R., E. Todhunter, L.
Pennington, M. Cole, J. Morrison, D.
Stocken, and A. Colver. "G95 The
Drooling Reduction Intervention
(DRI) trial: Is hyoscine or
glycopyrronium more effective and
acceptable for the treatment of
drooling in children with
neurodisability?." (2016): A55-A56.
[9] Paget, Amelia, Macpherson
Mallewa, Dorothy Chinguo,
Chawanangwa Mahebere-Chirambo,
and Melissa Gladstone. "“It means
you are grounded”–caregivers’
perspectives on the rehabilitation of
children with neurodisability in
Malawi." Disability and
rehabilitation 38, no. 3 (2016): 223-
234.
[10] Tailor, Vijay, Selina Glaze,
Hilary Unwin, Richard Bowman,
Graham Thompson, and Annegret
Dahlmann-Noor. "Saccadic vector

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optokinetic perimetry in children
with neurodisability or isolated
visual pathway lesions: observational
cohort study." British Journal of
Ophthalmology 100, no. 10 (2016):
1427-1432.

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Part B
Introduction
Business transformation has been a key factor for various business organization all over
the worked. The transformation of IT functions resembles as a true catalyst and an enabler in the
business organization. IT organization are trying to transform its business in various solutions
that are in demand in the market.
This report deals with the transformation of IT services in the Intel. Various factors
responsible for change in the business solutions of the company. The analysis of IS/IT strategy
are done in this report.
This report outlines comparison between Intel and other company in the same field on IT
strategy. The use of he IS/IT interventions has been discussed in the report. There are
recommendations provided for proper implementation of strategies for mitigating challenges.
Product and Services
Various categories of products and services are provided by the Intel Company in the
market. These categories include Intel Chipsets, Intel software, Intel Microarchitectures, Intel
microprocessors, Intel semiconductor IP cores, Ultra book and X86architecture (Jeffers,
Reinders and Sodani 2016). The Intel microprocessors are able to provide fast processing speed
in the CPU of the computer systems. The use of the Intel microprocessors helps in maintaining a
smooth calculation for handling complex tasks provided by users. The Intel Support process
system has been transformed that has helped in providing enhanced and fast services to
customers of the company. The Intel infrastructure has been enhanced by using notebook-
computing environment (Christensen 2017). This has allowed wireless technology to integrate in
the Intel processor.
Mission and Vision
The Mission statement of the Intel is Utilize the power of Moore’s law to bring smart,
connected devices to every person on earth. This mission statement explains about strategy for
growing and capturing the global market.

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The vision statement of the Intel is If it is smart and connected, it is best with Intel. This
vision statement explains about the general overview of the company. The aim of the company
has been explained in the statement that is related to provide best quality products and services to
the customers in the world.
Analysis of IS/IT Strategy
The strategies followed by the Intel to transform its business in the market has been
mentioned below:
 Management of IT budget in which goal was focused on creating sustainable economic
model by cost management
 Management of IT assets and value chain in which goal was developing IT as a corporate
 core competency
 Management of IT for business value in which goal was to optimize the business value of
 IT
 Management of IT like a business in which goal was to run IT like a market-driven
service organization.
The strategy is to gain control for spending performance against plan and minimize the
cost of products and services for customers. This model helps in enabling IT for prioritizing
IT investments and measuring investments (Heinecke et al. 2017).
The improvement in IT-business relationship asset, the company has enhanced its
marketing scheme. The Intel has focused on satisfaction level of the customers in the market
(Roth and Price 2016). The products and services offered by the company has transformed
executive satisfaction levels in the market (Merchant et al. 2016). Intel has focused on
motivating employees for increasing production and employee engagement in the company.
The goal of IT@Intel business plan was creating internal service organizations that were
“market driven,” focusing on specific vertical service lines (Jeffers, Reinders and Sodani
2016). IT flex service teams help in providing quick-response services and volume discounts
on external services.
Compare and contrast between Intel and other company in the same field on IT strategy

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The AMD and Intel are almost same in their product and services distribution. Both the
companies are similar to each other in the basis of their strategy and products (Luo et al. 2016).
The AMD processor are famous in the market but the manufacturing process is different from
that of Intel. However, Intel has an upper hand in the market in related to business in the market.
The AMD has also transferred its manufacturing process of the products including processors.
The AMD strategies are similar to the Intel Company.
Recommendation and Conclusion
The IT CMF framework provides a path for other companies for achieving success in the
market. The transformation in the Intel have removed the barriers for adopting innovations as
both the IT and business worked for investment. The IT transformation needs to have a business
plan that might help in maintaining a proper approach towards business strategy and future
aspects of the company. The company have to make changes in the business strategy conditions
and company emergence of new technologies. The implementation level of the company have to
be enhanced in order to maintain a proper environment in the company and market.
It can be concluded that Intel has successfully transformed its IT business into a new
generation business. The IT strategy for every aspects of the business gas been discussed in the
report. IT strategy for implementing different IT interventions in the company has been properly
focused. The comparison between Intel and AMD strategies has been discussed in the report.

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References
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Christensen, C.M., 2017. How Will You Measure Your Life?(Harvard Business Review Classics).
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Heinecke, A., Georganas, E., Banerjee, K., Kalamkar, D., Sundaram, N., Venkat, A., Henry, G.
and Pabst, H., 2017. Understanding the Performance of Small Convolution Operations for CNN
on Intel Architecture.
Jeffers, J., Reinders, J. and Sodani, A., 2016. Intel Xeon Phi Processor High Performance
Programming: Knights Landing Edition. Morgan Kaufmann.
Jeffers, J., Reinders, J. and Sodani, A., 2016. Intel Xeon Phi Processor High Performance
Programming: Knights Landing Edition. Morgan Kaufmann.
Luo, H., Yuan, H., Cheng, S., Li, Y., Yuan, F. and Wei, M., 2016. Parallelization of Adaboost
Algorithm on Intel MIC Architecture.
Merchant, F., Vatwani, T., Chattopadhyay, A., Raha, S., Nandy, S.K. and Narayan, R., 2016,
January. Achieving Efficient QR Factorization by Algorithm-Architecture Co-Design of
Householder Transformation. In VLSI Design and 2016 15th International Conference on
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Coghill, J., Robinson, K. and Fenton, M., 2015. Setting research priorities to improve the health
of children and young people with neurodisability: a British Academy of Childhood Disability-
James Lind Alliance Research Priority Setting Partnership. BMJ open, 5(1), pp. 623.
Murray, I.C., Cameron, L.A., McTrusty, A.D., Perperidis, A., Brash, H.M., Fleck, B.W. and
Minns, R.A., 2016. Feasibility, Accuracy, and Repeatability of Suprathreshold Saccadic Vector