Intel's Product Differentiation and Speculative Analysis in Marketing

This case study examines Intel's strategic marketing management, focusing on product differentiation and specialization. Intel's strategy involves transforming from a PC company to a power behind cloud computing and smart devices, driven by innovation and core beliefs centered on cloud importance, programmable solutions like FPGAs, 5G technology, and Moore's Law. The company differentiates itself through consistent product development, integrated R&D and manufacturing, and high investment in these areas, ensuring high-quality, technologically advanced products. Speculative analysis is also explored as a technique used by Intel to improve processor performance. The study references Intel's analysis of speculative execution side channels and other sources to provide a comprehensive overview of Intel's strategic approach. Desklib provides this case study along with a variety of other academic resources for students.

[Date] Strategic
Marketing
Management
Student details
email id

Strategic Marketing Management P a g e | 1
Product differentiation and specialization of Intel
Intel product differentiation strategy itself is related to transforming Intel from a PC
company to that company which will power the cloud and huge number smart connecting
devices. Their spirit of innovation has already made the company remarkable and ranked itself in
the market. The core reasons behind its success because of the beliefs that a company holds. The
core beliefs include the following.
 The cloud is one of the most important trend which is being shaped in the future of the
smart world. Thus, it has also been used for the product differentiation of Intel as well.
 Intel aims at focusing on the programmable solutions such as FPGAs which helps in
creating new innovative classes of products required for the data center and the internet
services (Rowland, 2017).
 The smart use of 5G has become one of the key technology which has also created an
opportunity for Intel to stay connected to the internet world.
 One of the most known Law i.e. Moore’s Law has been used by the company that enables
the company to deliver true economic impact.
The product strategy is totally based on unique assets that helps the company to rank itself in
the world. The cloud center and data center, the internet connectivity, memory and FDGAs are
combined together that enhances the economies and boost the image of Intel (Krzanich, 2016).
Intel has differentiated its product and captured the competitive market because of the major
reasons mentioned below.
 The company has a regular cadence related to the development of new and innovative
products or either the improvements in the existing ones.
 The company aims at integrating team members from R&D and other many areas such as
manufacturing and production department and ensures that these all departments has the
same working schedules.
 Intel has successfully build its image and has been known as the single company that
combines and optimize all the areas such as manufacturing process technology, product
design, leading-edge capacity, design tools, masks and packaging in-house

Strategic Marketing Management P a g e | 2
 The competitors of Intel fails to match with the excellence of products offered by Intel
because the company invest huge amount in R&D and manufacturing departments which
has set a highest standards of products in the market.
 The products designed by Intel are high quality products which keeps on changing time
to time according to latest technologies. The latest technology includes product led, user
led and features of market led.
 The company has the ability to leverage the manufacturing capability which means that
the company can easily increase production in order to produce in huge volumes.
Increasing production volume and making the product available in the market is one of
the important way of creating a competitive advantages in the market (Business Case
Study, 2018).
Thus, it can be said that the company has adopted huge number of strategies to differentiate
its product from the market. The differentiation strategy has been easily adopted and it has
successfully helped the company to create its own brand value in the competitive world.
Speculative analysis on the future of Intel
Speculative analysis execution plays a very major role because it is considered to be one
of the major technique which is used by modern performance processors in order to improve
performance. The main idea behind this execution is that all the instructions are well executed
despite of knowing that they are very much required. In the absence of speculative analysis,
processor will have to wait for the prior instructions that needs to be resolved before executing
the subsequent. It also helps to improve the performance by reducing latency and mining greater
parallelism. One of the major disadvantage of execution is that outcomes may be discarded
sometimes. One of the most used form of speculation is that it involves the control flow of a
program. Despite of waiting long for all the branches to respond and solve the operations query,
the processor helps to predict the control flow by using a very sophisticated collection of
mechanisms. The company has successfully achieved a higher performance by hiding the latency
of the several operations that helped in determining the control flow of diagram and booting the
parallelism and analyzing the huge pool of instructions. In case of Intel, speculative operations
do not affect the processor’s architectural state. But in some cases, it may affect the micro

Strategic Marketing Management P a g e | 3
architectural state which includes information that has been stored in TLBs and caches (Intel,
2018).

Strategic Marketing Management P a g e | 4
References
Business Case Study. (2018). Using innovation to create competitive advantage. Retrieved 30
March, 2018. https://businesscasestudies.co.uk/intel/using-innovation-to-create-
competitive-advantage/competitive-advantage.html
Intel. (2018). Intel Analysis of Speculative Execution Side Channels. Retrieved 30 March, 2018.
https://newsroom.intel.com/wp-content/uploads/sites/11/2018/01/Intel-Analysis-of-
Speculative-Execution-Side-Channels.pdf
Krzanich, B. (2016). Brian Krzanich: Our Strategy and the Future of Intel. Retrieved 30 March,
2018. https://newsroom.intel.com/editorials/brian-krzanich-our-strategy-and-the-future-
of-intel/
Rowland, C. (2017). Intel’s Generic Strategy & Intensive Growth Strategies. Retrieved 30
March, 2018. http://panmore.com/intel-generic-strategy-intensive-growth-strategies