Digital Technology and SMEs - Case Study - Intellect Soft UK - Report

This report examines the impact of digital technologies on the performance of small and medium enterprises (SMEs), using Intellect Soft UK as a case study. The report explores the importance of digital technology, the resources required for implementation, potential drawbacks, and the benefits of its use. It highlights the significance of digital tools in enhancing marketing and communication strategies to attract and retain customers. The report concludes with recommendations for Intellect Soft UK to implement digital tools to improve customer relationships and overall business performance. The stakeholders, including application engineers, database administrators, and programmers, are considered within the context of the company's digital transformation and the potential for improved business outcomes.

Research Project
To examine the implications of digital technologies on
performance of small medium enterprises. A case study on
Intellectsoft UK

Introduction
Digitalisation has changed the way whole business use to function and it has
enabled companies in attaining their objectives. All the organisations are focused on
ensuring that each task is completed in efficient way and profitability can be
maximised.

Stakeholders
An individual who has a concern in business activities is come under the category
of stakeholder. Intellect Soft UK is a software development company. Applications
engineer, database administrator, programmer, system administrator, system analyst
and many more all come under the category of stakeholders.

Theme 1: Digital technology is essential for
organisation

Theme 2: Importance of digital technology for
business enterprise

Theme 3: Resources require for implement digital
technology

Theme 4: Drawbacks of using digital tools

Theme 5: Benefits of implement digital technology

Recommendation
From all the information, it is recommended to Intellect Soft UK to implement
digital tools at workplace. With this company can improve its marketing and
communication strategy which is very important to attract large number of
customers. With this company can quickly respond to its customers which help in
create good relationship with them and retain them for long time period.

Conclusion
From the above given information, it can be concluded that with help of digital
tools and techniques company can interact with large number of customers and can
sustain in market for long time. Organization require to have adequate information
what are the digital tools through which it can communicate with its customers and
can create a good relationship with them.

Thank you