Entrepreneurial Marketing Strategies for Inter-Flora Flowers

This report provides an analysis of entrepreneurial marketing strategies, specifically focusing on the application of the 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to Inter-Flora Flowers. The report begins with an introduction to entrepreneurial marketing, highlighting its significance in the context of small businesses and startups. It then proceeds to examine each element of the 7Ps, illustrating how Inter-Flora Flowers utilizes these strategies to attract customers and maintain a competitive edge. The analysis covers aspects such as the importance of location, pricing strategies, promotional activities, product modifications, staffing, service delivery, and the physical environment of the business. The conclusion summarizes the key findings, emphasizing the importance of innovative marketing approaches in the floral industry. The report uses academic references to support its findings, making it a valuable resource for students studying marketing and entrepreneurship.

ENTREPRENEURIAL MARKETING
By XXXXXXX

Table of content
INTRODUCTION
7PS
CONCLUSION

INTRODUCTION
 Entrepreneurial marketing is term that is defined as unique set of marketing methods and
entrepreneurs (Mankgele and Fatoki, 2018).
 Under it, there are different methods that deals with entrepreneurs, small businesses, start ups and to
take initiatives in order to build sustainable business.
 The present report is based on business activities of Inter-flora flowers, it is most trusted firm that
deals in flower deliver for each occasion.

7' PS BASED ON INTER-FLORA FLOWERS-
The marketing mix aids to define the strategy that aids to conduct function in appropriate
manner. Thus, marketing mix process inclusive of-
 Place- It is term that relates with choosing location so that business activities of firm
like inter-flora can be run successfully. The place must be in the better location so that
the large number of customer attracts and it must be in posh area.
 Price- The price of product is also plays crucial role in terms to gather the attraction of
customers. Thus, customer should allot better services at the reasonable prices so that it
can be possible to gain competitive advantage within market (Yunus and et.al., 2018).

CONTINUED...
 Promotions- The florist shop inclusive of marketing options as online approach, sample
products, rent an outlet etc. Therefore, with help of promotion it can be easy to strengthen the
image within market.
 Product- This is something that needs huge modification so that the marketers can provide
something different from others. Thus, it can be stated that product plan includes variety,
quality, design, features, brand name and warranty.

CONTINUED...
 People- By hiring the creative people, the enterprise can able to bring modifications
effectively. This aids to enhance competitive advantage within market.
 Process- The shop keepers needs to vain varied services as home delivery, decoration,
wedding delivery etc. This strategy aids to have different image in market. Thus,
customers are needed to provide better and fast services.
 Physical evidence- The interior and exterior attribute aids to strengthen the brand
image of enterprise. Therefore, it must be inclusive of better buildings, signs, logos and
business cards etc.

CONCLUSION
Hereby, it can be concluded that entrepreneurial marketing works as to
bring innovations so that customer can get attracted towards entity. In
this report, the activities has been covered as best practices of marketing
and 7Ps related with firm.

REFERENCES
 Mankgele, K.P. and Fatoki, O., 2018. AN ANALYSIS OF THE BUSINESS PRACTICES AND WORK
ETHICS OF NATIVE AND IMMIGRANT ENTREPRENEURS IN SOUTH AFRICA. Academy of
Entrepreneurship Journal.
 Glaveli, N. and Geormas, K., 2018. Doing well and doing good: Exploring how strategic and market
orientation impacts social enterprise performance. International Journal of Entrepreneurial Behavior &
Research. 24(1). pp.147-170.
 Viswanathan, M., 2018. Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective
from Subsistence Marketplaces. Handbook of Advances in Marketing in an Era of Disruptions: Essays in
Honour of Jagdish N. Sheth.