Hospitality Industry Analysis: Trends, Challenges, and Strategies

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the InterContinental Hotel Group (IHG). It begins with an introduction to the sector, followed by a detailed PESTLE analysis examining the political, economic, social, technological, environmental, and legal factors influencing IHG's operations. A SWOT analysis then evaluates the company's strengths, weaknesses, opportunities, and threats. The report also delves into emerging trends within the hospitality sector, such as sustainability and the use of organic food, and assesses IHG's ability to adapt to these trends. The conclusion highlights the importance of innovation and adaptation for future success, supported by references to relevant academic sources.

Contemporary
Hospitality Industry

 Introduction
 PESTLE analysis
 SWOT analysis
 Emerging trends in hospitality sector
 Assess the ability to meet current trends
 Conclusion
 References
Table of content

Hospitality sector is a wider term that
cover various aspects such as lodging,
accommodation, entertainment and lot
more as it helps in development of a
nation and also it offers various services
in different sectors that increase the
profitability.
Introduction

The manager of InterContinental Hotel
Group use PESTLE analysis to scan
external factors so as to determine the
availability of resources which are
described as follows:
 Political
 Economic
 Social
 Technological
 Environmental
 Legal
PESTLE analysis

In the context of Intercontinental Hotel Group, the six
elements of PESTLE analysis are presented as follows:
 Political factor: UK is considered as the political stability country in the
world as the political factor cover several elements such as antitrust laws,
corruption and many more.
 Economic factors: This cover various elements such as GDP, monetary
and fiscal policies, and many more.
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 Social factors: There is change in trends and preferences of customers in
a modern era as they prefer a high standard of living and take care of cleanliness
and hygiene.
 Technological factors: UK is regarded as the most technological
advanced country as there is rise of competition due to globalisation.
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 Environmental factors: there is increase in awareness towards
environment and also it is responsibility of firm to maintain proper
hygiene and cleanliness which create brand awareness across the globe.
 Legal factors: These include various elements such as antitrust laws,
discrimination, copyright and patent and many more.
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 This provide the framework
to firm to determine
strength and weaknesses of
a firm by making use
opportunities and
combatting threats.
SWOT analysis

In the Context of Intercontinental Hotel Group, it is
given beneath:
Strength
 InterContinental Hotel Group has strong global presence in hospitality sector as it provides
wide range of services and is operated in different parts of country.
Weakness
 One of the major weakness is that the operations of a firm is not performed
successfully in some markets that lead to wastage of funds and thus it declines
the overall performance.
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Opportunities
 It emphasises on using innovative technology that provide a rivalry edge
within hospitality industry.
Threats
 The Corona Virus has widespread and deepened which minimise the sale
and create unemployment opportunities which affect the overall economy.
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 Due to globalisation, it is essential for the firm to make
modification in their business as there is changes in taste and
preferences of customers and also there is changes in
technology and many more.
Emerging trends in hospitality sector

In the context of InterContinental Hotel Group, the latest trends are as
follows:
 Proper sustainability: The manager of respective firm adopt the
strategy of reduce, recycle and reuse that help in sustainable development
in a long run.
 Use of organic food: The senior authority of InterContinental
Hotel Group uses natural flavours and ingredients and make experiments
in food items which create product differentiation and provide a unique
experience to their guest.
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