This report provides an analysis of consumer behavior within the context of the hospitality industry, specifically focusing on Intercontinental Hotels. It begins with an introduction to consumer behavior and its significance, followed by an evaluation of various factors that influence consumer decisions, including cultural, social, and personal factors. The report then delves into the impact of current trends, such as technological advancements, on consumer behavior in the hospitality sector. The analysis considers how these trends shape communication channels, consumer expectations, and overall business operations. The report concludes by referencing key sources and highlighting the practical implications of these insights for businesses operating within the hospitality industry. The report offers valuable insights into the factors that influence consumer behavior and how businesses can adapt to changing trends. This report helps students understand consumer behavior in the hospitality industry and is available on Desklib, which also provides past papers and assignments for students.
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