Intercontinental Hotel, Double Bay: Appraisal Report Analysis

This report presents an appraisal of the Intercontinental Hotel Double Bay, examining its site, size, and strategic positioning within the Australian hospitality market. The analysis delves into the hotel's relationship with surrounding demand generators and competitors, evaluating its facilities and employing a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. The report also investigates the hotel's internal assessment system, including furniture, fixtures, and equipment (FF&E), to determine its overall viability. The study highlights the importance of site selection, size advantages, and the hotel's ability to capitalize on tourism trends and external factors. The report also emphasizes the need for strong management practices and a customer-centric approach to ensure the hotel's success in a competitive market. Furthermore, the report provides recommendations based on the findings and concludes with an overview of the hotel's potential for growth and improvement.

Running head: , AND RESORT PLANNING
Intercontinental Hotel, Double Bay Appraisal Report
Student Name
University of affiliation

Intercontinental Double Bay Hotel Appraisal
Table of Contents
Introduction......................................................................................................................................3
Executive Summary.........................................................................................................................3
Internal: Site and Size......................................................................................................................4
Relationship to Surrounding Demand Generators...........................................................................5
The relationship to competitors.......................................................................................................6
Facilities...........................................................................................................................................7
The SWOT Analysis........................................................................................................................7
Intercontinental Hotel, Double BayHospitality assessmentsystem:................................................8
The Furniture, Fixtures and equipment (FF & E) Analysis...........................................................10
Analysis Adopting Appraisal:........................................................................................................10
Recommendation...........................................................................................................................12
Conclusion:....................................................................................................................................12
References......................................................................................................................................13
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Intercontinental Double Bay Hotel Appraisal
Introduction
Hotels just like any other service industry put a lot of consideration in their physical
appearance to attract and retain their clients. However, it is the diverse management designs,
practices, and layouts inside the beautiful structures that win the contest. Many classical
management designs developed and architectures of excellent standards used in virtual field trips
in coming up with the Intercontinental double beach bay will be very beneficial to service
industry graduates. The virtual field trip will make it easy for hoteliers to put into practice, what
was learned in class. Nevertheless, the most essential and usually critical factors that the project
investors put into consideration include the positioning, site, size and the enterprise correlation to
surrounding site generators. In addition, the relationship to other external facilities, competitors,
and the FF and E components (Parker, 2016) employed in the design, access, and visibility of an
establishment goes a long way in determining the customer base influx as well the viability of
the firm.
Executive Summary
This research was assigned to me for purpose of examining the viability of the site
concerning the Intercontinental Double Bay hotel. The office of learning and teaching under the
Australian government had successfully carried out an initial attempt with the Griffins University
which turned out to be successful. The study basis its discoverings based on the hundreds of fun
lovers who end up in the real job half backed (Treves, Viterboand Hakley, 2015). Investigations
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Intercontinental Double Bay Hotel Appraisal
give shocking revelations of freshly graduated hoteliers who cannot classically perform on their
duties because of lack of real world scenarios while on their studies.
Business strategists often carry out appraisals designed for enterprises, entailing analysis
of the aforementioned SWOT specifications. These investigations usually aim at getting a picture
of the comfort ability of guests or clients, the international standards of restaurants and hotels.
Satisfaction of all customers as well as the attaches visiting the business including the young,
old, physically challenged and even with diverse cultures was put into consideration. This report
delves into studying the Intercontinental Hotel double bay managerial structure as well physical
set up and the culture of the project and determines its viability (Brown and Green, 2016).
Internal: Site and Size
The leading factors of site, visibility, site, and positioning can be controlled. These are
helpful factors for any business to exploit in order to achieve the most apart from just meeting
their set goals.
The Size
A hotel’s size, resources, and competencies can be strong grounds for gaining the
competitive edge. The intercontinental Double bay enjoys the expansive size competencies for
the aim innovative Australian hotel industry service. Its size plays an important lead in its
capability advantages because it can cover all tourism and , departments from, housekeeping,
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Intercontinental Double Bay Hotel Appraisal
front office, storekeeping, reception and other outdoor activities like car washing and tent events
cultural connections will also be realized as seen in the Griffin University, where multi-racial
hoteliers study. Coming to the intercontinental hotel that with its spacious size will enable easy
accommodation for various multiracial as we as multinationals wishing to gain experience in the
industry.
The Intercontinental Double bay’s physical size earns it extraordinary reputation
especially the luxurious and private rooms . This means the establishment will get an
exceptional number of customers from Australia as well as the globe at large. This will, in turn,
raise its cash inflow, the profit margin and hence expansion to opening other regions for the
same intention of equipping the hospital; its hoteliers with the required knowledge to apply in
their future jobs.
The site of intercontinental hotel beach in the highly volatile Australian region means the
student’s affairs department at griffin college knew of other aspects that add value to the learner's
education life. The presence of special expertise and/or experience in the Intercontinental Hotel,
Double Bayin various departments especially the executives will greatly be of great help to the
hoteliers. The site is strategically located where most of the world’s top coleague bonding teams
in the hospital industry reside or teach. Such superior geographic advantage will go a long way
in ensuring win-win for both the hoteliers, the target market of Australia as well as global
tourists and ensure that the investors get a return on their huge investment Adedokun (2015).
Relationship to Surrounding Demand Generators
Discovering ways to maximize or exploit other external changes is imperative for any
firm. This will add stability and profitability on top of entrant significant trends. Intercontinental
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Intercontinental Double Bay Hotel Appraisal
hotel’s connection to its surrounding demand generators who include the vast number of fun
lovers as well as the country’s tourism reputation. Demand generators would be due to a market
vacated by a contestant, the presence of new , practices and culture brought by technology and
shift in population need.
Intercontinental connection to the surrounding demand generators also checks on the
rival’s vulnerabilities the lack of dominant competition, entrant horizontal, vertical and niche
target groups in addition to improved sales or profit based on a new market segment.
The relationship to competitors
While this can not be seen to be a major consideration, setting up a facility like this ought
to have had critical thoughts. Questions concerning the competitors provoke answers regarding
the areas that need improvement or need to have been avoided, the alternative to the latter.
Sometimes an establishment’s drawbacks are primarily the absence of certain strengths. The
competitors can become a danger to a business or such businesses as Intercontinental Double bay
if there is no marketing plan, damaged reputation and service areas or competencies having gaps.
A competitor can exploit the Intercontinental hotel’s lag in technology, attaches problems
management considering the project will be centered on attaches and other self-known
vulnerabilities that can even point to the undifferentiated service lines.
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Intercontinental Double Bay Hotel Appraisal
Facilities
The entire Intercontinental hotel doubles bay facilities that are an outsourced stand in the
way of the hotel’s success. Many individuals do overlook the impacts these external factors
although no practice is immune to threats, which are mostly costly. Dilemma in this scenario
remains about the approach in minimizing the threat the way to opportunities the external
facilities. A number of approaches can be applied in such mitigating the issues that could
possibly have emanated from a rival having an innovative product or service, an entrant rival in
your home market or simply economic shifts.
The funding from the , enthusiasts or regulators ending, or if the student-centered project
takes a new dimension to all unseen uncertainties, facilities at Intercontinental hotel are set to be
affected. Seasonality, loss of key attaches as well as new or increased competition, add to the list
of external facilities that Intercontinental hotel faces.
The SWOT Analysis
STRENGTHS
The classic, furnished and modern day
facilities
Strategic location with high influx of guests as
well as , enthusiasts
Favorable size of the establishment
Favorable positioning in the Sydney outskirts
WEAKNESSES
Facilities, not being able to cater for all
The surrounding demand generators
Poor online security measures
OPPORTUNITIES
The ever rising in demand for recreation
facilities in Australia by the millennials
Government support for tourism
THREATS
Presence of existing competitors
Political, civil unrests
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Intercontinental Double Bay Hotel Appraisal
For SWOT analysis that is successful, various simple rules need to be at the center of
intercontinental hotel consideration. Being Realistic where strengths and weaknesses are
critically scrutinized as well as having in-depth opportunity and threat study. Being precise
where you avoid too many and indecisive ideas and Objectivity inclination in that you inquire
only what is needed.
Intercontinental Hotel, Double Bay assessment system:
Intercontinental Hotel, Double Bay is the Five Star Hotel of Australia. The hotel was set
up and started commercial operations in 2015, in Australia, the capital of The Office of Learning
and Teaching. The hotel started with an initial paid-up capital of $500 million, with the twin
objectives of creating a hotel that would put up with the Office of Learning and Teaching flag
and expand true Australian , to their guests. Their name reflects this spirit: 'The hotel' is
Australian and for this reasons a representation of the bonding along with the , that constitute the
Office of Learning and Teaching. So far, the hotel grew at an extraordinary rapidity,
accumulation more or less one new route a month. In June May 2016, The hotel achieved
another milestone: 3 destinations. By 2016, the hotel plan to touch 70 international destinations.
The , assessment structure in the Intercontinental Hotel, Double Bayhas a vertical chain
of dialogue and reviews must be strengthened, for that, the , assessment structure will play an
essential lead in the case of an Intercontinental double bay hotel. The prime responsibility for
action to preparation failures in , will lie with Coleague bonding teams and , supervisors at all
levels in the Intercontinental double bay hotel. Additionally, the Intercontinental Hotel, Double
Bayis taking into consideration establishing liability transparent mechanisms and will define the
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Intercontinental Double Bay Hotel Appraisal
policy framework for exercising responsibilities of both the management and attaches (Partia,
Kensbock and Cox, 2017).
The Intercontinental Hotel, Double Bayhas created and implemented a structure that
provides tools for fun lovers, Coleague bonding teams, service industry enthusiasts professionals,
and senior leaders to plan, monitor, and evaluate career advancement opportunities for all fun
lovers at and above the director level ( Kaewkitipong, Chen and Ractam , 2016). In place for
many years, such structure includes metrics and quarterly reviews of fun lovers ratings,
promotions, attrition/hires, evolution opportunities, officer appointments, and assignments to
help achieve a diverse , graduate. Attaches at Intercontinental Hotel, Double Bay motivate
Colleague bonding teams to develop career paths for their fun lovers, including those who may
have been who may have been overlooked or underestimated (Bursztyn, 2017).
On attaches advancement, , management, and career support, at Intercontinental Hotel,
Double Bay states that the , Assessment Structure denoted updated, and a process has been
initiated to identify center organizational competencies. In addition, a more systematic approach
to mission assignments is being implemented.
The Furniture, Fixtures and equipment (FF & E) Analysis
The intercontinental Double beach enjoys classic, world class and modern furniture. With well
furnished arranged and professionally design placement of the hotel equipment, there the hotel
will be in a level of its own. An FF & E consideration concerning internal and stylish design has
been emphasized in the hotel and is a huge boost to modern day physical designs.
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Intercontinental Double Bay Hotel Appraisal
Analysis Adopting Appraisal:
The intercontinental hotel enjoys all the criterion that has a competitive edge Its goal is to
provide an accurate picture of past and or even future fun lovers .in meeting this the exceptional
furniutrre, system of security and physical ornaments wins the topic. Theese is the ultimate field
trip event destination. (Partia, Kensbock and Cox, 2017).
Fundamental procedure in this scenario , assessment procedure entails consideration of
the topic at hand. Colleague bonding teams wont need to look for any other place for venues.
The virtual field trip offered by the intercontinental hotel will be so beneficial to their primary
bonding as well fun aspect .
The , assessment structure in an Intercontinental Hotel, Double Bay of research has a
vertical chain of conversation along with reviews might be strengthened, keen for the same the ,
assessment process will play a vital lead in the case of an Intercontinental Hotel, Double Bay of
research (Kim and Jeong 2018). The prime responsibility for action to preparation failures in
practice will depend with Colleagues bonding teams as well as , supervisors at each level in the
company of study. Additionally, the Intercontinental Hotel, Double Bay of research is taking
into consideration establishing clear accountability mechanisms and will fix the policy
framework for exercising responsibilities of both management and attaches. Intercontinental
Hotel, Double Bay has given opportunities to all those who love fun, ample, world class as well
as memorable venue for their holiday events. Catering under qualified and experienced executive
team as well as professional and friendly employees add to the lot of enjoyment set for any
visitors wishing to visit the facility .(Levine, 2017).
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Intercontinental Double Bay Hotel Appraisal
Attaches at the Intercontinental Hotel, Double Bay of research motivate Colleague
bonding teams to pursue employment manners for their hoteliers, in addition to those who might
have been who can have been overlooked or even underestimated. On learner’s advancement, ,
management, and employment assistance, at the Intercontinental Hotel, Double Bay of research
states that the , Assessment Structure has been evaluated, this encompasses the virtual field trip
capability Patiar et al (2015) which all are in favor of the veteran hotel.
Recommendation
Site where the intercontinental hotel sits can be let off hook being having shown the
capacity to maintain and meet the project’s target. Having clear and achievable deliverables
should attract even more investment having succeeded in the previous attempt at the griffins
University in Australia.
Conclusion:
Today’s service industry under that the Intercontinental is roofed demands qualified,
experienced and widely proficient graduates as opposed the traditional industry requirements
where just qualification was enough. Management is not bound to the primary the policies,
systems under its control and practices. Being able to combine all the necessary and modern
culture, service, tourism and hospital skills defines the modern day definition of a successful ,
graduate. the practices and procedures put in place by an establishment also
A conclusion that the Service industry enthusiasts will definitely flock the reputable
establishment due to the classy, well furnished an modern day facilities at the restaurant. The
location as well as the favorable customer incentives is what drive customers to the hotel.
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Intercontinental Double Bay Hotel Appraisal
References
Adedokun, O. A., Liu, J., Parker, L. C., & Burgess, W. (2015). Meta-analytic evaluation of a
virtual field trip to connect middle school hoteliers with university scientists. Journal of
Science Education and Technology, 24(1), 91-102.
Brown, A., & Green, T. (2016). Virtual reality: Low-cost tools and resources for the
classroom. TechTrends, 60(5), 517-519.
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