Current Trends and Influences in Food and Beverage Operations

This report examines the current trends and influences in the food and beverage industry, with a specific focus on Intercontinental Hotels and Resorts. The analysis highlights the importance of understanding and adapting to changing customer preferences, emphasizing the demand for healthy and organic food options, environmentally friendly packaging, and transparency in food production. The report also stresses the critical role of food safety and hygiene in building customer trust and loyalty. Furthermore, it underscores the significance of innovation and differentiation in attracting customers and maintaining a competitive edge. By addressing these factors, Intercontinental Hotels can enhance its services, improve its brand image, and achieve success in the global market. The report suggests that by focusing on these key trends, Intercontinental Hotels can maintain a leading position in the industry.

Food safety: Safety of food is the important factor which needs to be
take care by the manager of the company. As customers wants to know
about what they eat and what are the ingredients used in the making of
food. Therefore, it is important for the restaurants or the hotels, who
offer food services, need to take care about the hygiene factor and the
taste of customers as it satisfies their requirements and helps the
organisation in order to grow.
Innovation and differentiation: Customers attract those food services
who offer variety of services with innovative style as differentiation is
the primary element in the food and beverage industry. Customers
always attracted towards the taste of food and if the organisation offer
great taste with some sort of innovation it will help them to grow and
achieve success in the market (Jain, Ayalur and Doddabalapur, 2017).
Moreover, it is useful in building loyal and healthy customer base as it
helps in order to develop their brand image or reputation.
Therefore, Intercontinental hotels and resorts can consider all these
factors which influence this industry and become top hotel in the world
through its services.
P3. Current and future trends which influence the business
There are number of opportunities which are present in the food and
beverage industry but staying on top or maintain the customers it
includes various factors or trends which influence this business and
Intercontinental hotels and resorts need to focus on these trends
which are discussed as under:
Changing customer’s preferences: By considering the taste,
preferences and demand of Customer Company can achieve success
as analysing the requirements of customers or conduct market
research for it. By analysing the current trends, most of the people
want healthy and organic food as they consider their physical
appearance and health (Bayona-Saez and et. al., 2017).
Moreover, consumers demand that food which not only good for
them but also good for others and also consider the packaging which
is environment friendly. They also want transparency in the making
of food as they have right to know about the use of ingredients in
food.
Managing food and Beverage Operations