Intercontinental Hotel Group: Industry Trends and Analysis Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Intercontinental Hotel Group. It begins with an introduction to hospitality management and its significance, followed by a detailed PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors impacting the industry. A SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats. The report then explores the impact of external factors and current trends, such as sustainability and organic food, evaluating how hospitality businesses can adapt. The analysis includes the use of innovative technology to improve operations. The conclusion emphasizes the dynamic nature of the business environment and the importance of adaptability. References to academic sources support the findings.

Contemporary
Hospitality Industry

 Introduction
 PESTLE analysis of hospitality industry
 SWOT analysis
 Impact of external factors within hospitality industry
 Current and potential trends in hospitality industry
 Evaluation of ability to hospitality business that meet current trends while providing
product or services
 Impact of external factors on current and potential trends within hospitality industry
 Conclusion
 References
Table of content

Hospitality management is a
broader term that includes large
varieties of services such as
accommodation, travel and
tourism, entertainment industry
and many more as it is one of
the fastest growing sectors that
generates greater revenue and
profitability in a marketplace.
Introduction

This framework assists the
macro environmentalist to
scan the various external
factors which determine the
availability of resources and
assist the firm in making an
appropriate decision so as to
gain competitive advantage
in case of hospitality industry.
PESTLE analysis

In the context of Intercontinental Hotel Group, the six
elements of PESTLE analysis are presented as follows:
 Political factor: This includes various elements such as
corruption, political stability and various laws and
legislations that affect the business cycle of hospitality
industry.
 Economic factors: This includes various constituents
such as inflation, monetary and fiscal policies, economic
growth and stability and many more.
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 Social factors: These includes emerging lifestyles; diet
consciousness and safety emphasise and many more. In
today’s era, customer is very conscious of their health
 Technological factors: UK is considered as the most
technologically country in the world. The senior
authority emphasises on providing new and innovative
technology so as to conduct fast operations of a
business in an effective and efficient manner.
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 Environmental factors: : Government has
taken various measures so as to provide
protection towards the environment.
 Legal factors: These includes various aspects
such as antitrust laws, patent, trademark and
several other laws which affect the operations of
a business.
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 This framework assists
the firm in
determining both
positive and negative
aspects of a business
which emphasise on
combatting the threats
and makes best use of
opportunities in a
marketplace.
SWOT analysis

In the Context of Intercontinental Hotel Group, the same is presented as
follows:
Strength
 Strong global presence: Intercontinental Hotel is one of the
renowned brands in UK that has a great global presence in a country as
it emphasises on generating large base of customers across the globe.
Weakness
Expensive: Intercontinental Hotel Group provide expensive services to
their clients which limit the base of customers as it caters the needs of
upper-class segments in a marketplace
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Opportunities
 Innovative technology: Intercontinental Hotel Group focus on
providing advanced and sophisticated technology among their clients
which simplify the overall working procedure and render its services
at a fast rate among the group of individuals at a global level.
Threats
 Increase in competitors: there are giant number of Intercontinental
Hotel such as Mariotte, Blu Radisson, Hilton and many more which
possess a big threat for the firm in case of hospitality industry.
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 External factors are those which not controllable by the
company as it affects the overall decisions and has impact
on a hospitality industry. But this create a positive effect on
a hospitality sector as it helps the company to expand its
business at an international level which provide immense
level of growth and ensure future success within the
confines of hospitality industry.
Impact of external factors
within hospitality industry

In today’s modern era, it is essential for the firm to
adapt changes in a dynamic environment so that
it could fulfil the taste and preferences of
customer and thus increase the sales and
profitability within the confines of hospitality
industry.
Current and potential trends in hospitality
industry