Sustainable Management Practices Effectiveness at InterContinental

This case study investigates the effectiveness of sustainable management practices within the InterContinental Group of Hotels & Resorts. It begins by defining sustainable management as the intersection of business and sustainability, emphasizing its importance in today's competitive environment. The study aims to understand the concept of sustainable management, identify its benefits for hospitality organizations, analyze different sustainable management practices and their effectiveness, and ascertain the challenges associated with their implementation. The literature review explores the concept of sustainable management, its benefits such as cost savings and improved brand image, and various sustainable practices like recycling and energy conservation. Challenges faced by the hospitality industry, including water and energy consumption and waste generation, are also discussed. The research methodology employs an interpretivism philosophy and an inductive approach, utilizing a qualitative research design with data collected through interviews with InterContinental Hotel employees, analyzed using thematic analysis. The findings highlight employee awareness of sustainable management, its perceived significance, and the benefits and challenges of its implementation within the organization.

Department of Travel & Tourism Management
BTEC HND in International Travel and Tourism Management
Coursework
Unit 19: Research Project
Research Project
“THE EFFECTIVENESS OF SUSTAINABLE MANAGEMENT
PRACTICES IN HOSPITALITY ORGANISATION. A CASE
STUDY ON INTERCONTINENTAL GROUP OF HOTELS &
RESORTS.”
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Background of study....................................................................................................................3
Aim of research............................................................................................................................3
Objectives of research..................................................................................................................3
Research questions.......................................................................................................................3
Significance of research...............................................................................................................4
LITERATURE REVIEW................................................................................................................5
Concept of Sustainable Management..........................................................................................5
Benefits of adopting sustainable management for a hospitality organisation.............................5
Different sustainable management practices and their effectiveness for an organisation...........5
Various challenges associated with sustainable management facing by hospitality organisation
.....................................................................................................................................................6
RESEARCH METHODOLOGY....................................................................................................7
Research Philosophy....................................................................................................................7
Research Approach......................................................................................................................7
Research Design..........................................................................................................................7
Data Collection............................................................................................................................8
Sampling......................................................................................................................................9
DATA ANALYSIS AND INTERPRETATION.............................................................................9
Findings and Discussion................................................................................................................13
REFERENCES..............................................................................................................................19
2

INTRODUCTION
Background of study
Sustainable management is referred as the intersection of business as well as sustainability.
It is the practice through which a firm manage its impact on three bottom lines - planet, people
and profit - so that all these can prosper in future. In current competitive business environment,
sustainable management is becoming a crucial concept for organisation. InterContinental Hotels
and Resorts is one of the well-known luxury hotel brand established in year 1946. Sustainable
management is an important concept for the hotel which assist in its growth and success in
market. This project aims to investigate the effectiveness of sustainable management practices in
hospitality organisation.
Aim of research
The aim of this study is “To investigate the effectiveness of sustainable management
practices in hospitality organisation. A case study on InterContinental Group of Hotels &
Resorts.”
Objectives of research
The main objectives associated with this particular study are provided below:
1. To understand the concept of Sustainable Management.
2. To identify the benefits of adopting sustainable management for a hospitality
organisation.
3. To analyse different sustainable management practices that can be adopted and their
effectiveness for an organisation.
4. To ascertain various challenges associated with sustainable management facing by
hospitality organisation.
Research questions
The questions associated with this specific study are provide below:
1. What is the concept of Sustainable Management?
2. What are the benefits of adopting sustainable management for a hospitality organisation?
3. Which are the different sustainable management practices that may be adopt by hotel and
how effective they are for an organisation?
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4. To ascertain various challenges associated with sustainable management facing by
hospitality organisation.
Significance of research
This study is based on investigating the effectiveness of sustainable management practices
in hospitality organisation. This study is very significant as it supports researcher to understand
the concept of sustainable management as well as benefits that an organisation gets by adopting
it in business. Apart from this, the studies also significant for the purpose of analysing different
sustainable management practices along with their effectiveness for the organisation. By this,
researcher can also ascertain different challenges related to sustainable management which
hospitality organisation may face while performing business activities. All these will help
Intercontinental Group of Hotels in consistently adopting sustainable management practices for
improving effectiveness of organisation.
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LITERATURE REVIEW
Concept of Sustainable Management
As per the view point of Jones, P., Hillier, D. and Comfort, D., (2016), Sustainable
management is referred as the intersection of sustainability and business. It is an activity or
practice of managing the impact of Organisation on three bottom lines - planet, profit and people
- so that all these can prosper in future. The concept of sustainable management support long
term viability of business as it is preventative instead of reactive. It is controlling the utilisation
of resources in a manner as to administer for its consistent and equitable availability to not only
the present generation but, future generations also without any kind of harmful influence on the
environment. It can take various forms involving reducing packaging materials, investing in the
products which are fairly traded and make sure humane working conditions at the factories of
suppliers. Many organisations are pursuing the goals associated with sustainable business.
Sustainable management is very important in developing good image of the business in market.
Benefits of adopting sustainable management for a hospitality organisation
As per the opinions presented by Ozturkoglu, Y., Sari, F.O. and Saygili, E., (2019), in
hospitality sector, practicing sustainability comes with various benefits. Sustainable initiatives
provide incentives to the businesses operating in hospitality industry. It provides advantages in
terms of cost savings, regulatory affairs, improve corporate brand image, maximized profits,
enhanced guest experiences, recognition as the leader of industry. The sustainability initiatives
which improve the water and energy efficiency have direct influence on the expenses of utility
and thus, reduce operating cost of the organisation. Apart from this, the organisation also realise
decline in operation and maintenance expenses. Sustainability practices also help the owners of
the hotel to gain recognition as a leader in industry by adoption and execution of comprehensive
programs. It provides competitive advantage to the organisation which in turn contribute in its
growth and success. In addition to this, investing in environmental technology can have positive
influence on the experience of guest which in turn improve their satisfaction level and encourage
them to visit the hotel more.
Different sustainable management practices and their effectiveness for an organisation
As per the view point of Pereira, V., Silva, G.M. and Dias, Á., (2021), Today, the businesses
are incorporating green practices in their corporate strategies. As the issues associated with
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sustainability are more central, it is very important for the businesses operating the hospitality
industry to adopt sustainable practices. Some of the practices are provided below:
1. Recycling and waste reduction - the recycling programs for Beverages containers and
newspapers are becoming basic need of hotels. They are looking for the opportunities to
decline the use of disposables and papers. Apart from this, they also go further to execute
waste composting programs which help in waste reduction.
2. Energy conservation - The hotels are consistently working towards reducing the use of
energy in their central operations like atom kitchen equipment, lighting systems
automatic energy management systems. They adopt sustainability practices to conserve
the energy so that the experience of guests can be enhance (The Most Common Eco-
Friendly Hotel Initiatives, 2019).
Various challenges associated with sustainable management facing by hospitality organisation
As per the opinions presented by Wiek, A. and Lang, D.J., (2016), the hospitality industry
head dramatic environmental influence by water and energy consumption, hazardous and solid
waste creation and utilisation of gerbil and consumable goods. Over the past years, the hoteliers
have turned their emphasis on significance of sustainability in hospitality as it is associated with
the development and operations of Hotel, involving social, environmental and economic impact.
Sustainability can be stated as one of the issue facing by businesses currently. The hotels
consume energy lighting, operations, fuel as well as other needs of power. Apart from this, the
waste generated through disposal of bulbs, batteries, appliances, papers etc. is also the issue
facing by hotels.
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RESEARCH METHODOLOGY
Research Philosophy
Research philosophy is the belief about way data is gathered and analysed and is of two
types involving positivism and interpretivism. Positivism philosophy is based on genuine
knowledge derived from natural phenomena’s experience as well as their relations and
properties. Whereas, the interpretivism philosophy is based on understanding or interpreting the
meanings which people attach to their actions. This study uses interpretivism philosophy as it
may be related to high level of validity as data or information gathered in such studies tends to be
honest and trustworthy which enable investigator to draw more valid as well as reliable outcomes
of study.
Research Approach
Research approach is the plan for study which includes steps of data collection, analysis
and interpretation. Two types of approaches utilised in the study by investigator including
inductive and deductive approach. The inductive research approach is very commonly performed
by investigators and it involves three stages observation, observe a pattern and develop a theory.
Whereas, deductive approach initiate with theory and it test the theory. It includes four stages
including initiate with existing theory, development of hypothesis based on it, data collection to
test hypothesis and analysis of results. In this research study, inductive approach is used by
researcher as it is based on qualitative study and enable researcher to move from particular
observations to broad generalizations.
Research Design
Research choice is the research methods chosen by researcher. It includes two type of
research choices named as qualitative and quantitative research choice. The quantitative research
is based on quantification of data and includes statistical or numerical approach to the design of
research. On the other hand, qualitative research is based on understanding and exploring
meaning of groups are individuals ascribed to human or social issue. It is based on non-
numerical information. In this study, researcher lose qualitative research choice as it allowed
investigator to understand the experiences, opinions and concepts and gather deep insights on the
issue of study.
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Data Collection
There are two methods of data collection that are primary and secondary. In order to gather
primary information there are various methods that are questionnaire, interview, focus group etc.
All these are main methods but within this research, interview is selected because it helps in
gathering qualitative information within minimum time period. Secondary is another method of
data collection that has been gathered from various sources. These sources are books, articles,
publication research and many more. Therefore, both primary and secondary methods of data
collection are essential within current research for attaining research aim and objectives. The
interview questions in relation to this study are provided below:
Interview Questions
Q 1) Do you have any kind of awareness about the sustainable management concept in the
business?
Q 2) According to you, how significant the concept of sustainable management is for the
business?
Q 3) What is the benefit for InterContinental Group of Hotels & Resorts of adopting sustainable
management in the organisation?
Q 4) As per your opinion which sustainable management practice can be adopt by
InterContinental Group of Hotels & Resorts which help in improving effectiveness of its
operations and activities?
Q 5) What is the role of manager in sustainable management within the InterContinental Group
of Hotels & Resorts?
Q 6) What can be challenge that manager of InterContinental Group of Hotels & Resorts face in
implementing sustainable practices within the organisation?
Q 7) What skills or qualities are required by the management of InterContinental Group of
Hotels & Resorts in order to successfully implement sustainable management practices within
the workplace?
Q 8) Suggest some practices or strategies which will help manager of InterContinental Group of
Hotels & Resorts in improving its sustainable management and accomplish growth and success
in the market for long term - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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Sampling
Simple random probability sampling method is use by researcher in study for selecting the
respondents. In this study, 10 respondents are selected by researcher randomly who are the
employees of InterContinental Hotel.
DATA ANALYSIS AND INTERPRETATION
Data analysis is the process of evaluating gathered information or data from research
analytical tool. Within this research, thematic analysis is used for analysing qualitative data. This
is an effective and essential tool because it not requires maximum time. Thematic analysis of the
present investigation is shown as below;
Theme 1 - Awareness about the sustainable management concept in the business
Q 1) Do you have any kind of awareness about the sustainable management concept in the
business?
Response –
The opinions of 6 out of 10 respondents, they have awareness about the sustainable management
concept in business. Two respondents have no awareness regarding the sustainable management
concept and the remaining two respondents act neutral towards this interview question and
provides no response on it.
Theme 2 – Significance of the concept of sustainable management for the business
Q 2) According to you, how significant the concept of sustainable management is for the
business?
Response –
As per the opinion of 5 respondents out of 10, sustainable management concept is significant for
business as it helps in improving its productivity, three respondents said that the sustainable
management concept is important provides competitive advantage to the hotel and according to
remaining two respondents, the concept of sustainable management is very significant as it
improves the profitability of organisation and leads it towards growth and success.
Theme 3 - Benefit for InterContinental Group of Hotels & Resorts of adopting sustainable
management in the organisation
Q 3) What is the benefit for InterContinental Group of Hotels & Resorts of adopting
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sustainable management in the organisation?
Response -
As per the responses gain by the respondents, it has been found that there are various benefits of
adopting sustainable management in the organisation for Intercontinental group of hotel and
resort. Four respondents said that sustainable management practices provide the benefit to hotel
in terms of improving its corporate brand image, three respondents said that sustainable
management provide benefit in terms of cost savings to the hotel and as per the opinion of
remaining three respondents, improve guest experience is the benefit that Hotel get from
sustainable management.
Theme 4 - Sustainable management practice that can be adopt by InterContinental Group of
Hotels & Resorts which help in improving effectiveness of its operations and activities
Q 4) As per your opinion which sustainable management practice can be adopt by
InterContinental Group of Hotels & Resorts which help in improving effectiveness of its
operations and activities?
Response -
There are various sustainable management practices which the hotel can adopt which help in
enhancing its effectiveness. As per the opinion of four respondents, the organisation can adopt
sustainable practice of water conservation by declining the use of water in guestroom, pool,
kitchens and spas. Another four respondents said that the hotel can use recycling and waste
reduction strategy by declining the use of papers and disposables to reduce the waste and adopt
waste composting programs. The remaining two respondents said that it can adopt the practice of
energy conservation. All these practices help in enhancing the effectiveness of operations and
activities of the Intercontinental Group of Hotel.
Theme 5 - Role of manager in sustainable management within the InterContinental Group of
Hotels & Resorts
Q 5) What is the role of manager in sustainable management within the InterContinental
Group of Hotels & Resorts?
Response -
The managers play very effective role in sustainable management in the Intercontinental Group
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of hotels and resorts. As per the opinion of five respondents out of 10, the main responsibility of
manager in the hotel is to implement changes as well as communicate them effectively to all the
employees. According to three respondents, the role of manager is sustainability management is
to measure the sustainability performance of organisations in order to keep track of the activities
and make them more sustainable and the remaining two respondents said that responsibility of
manager in hotel analyse and audit the waste and come up with solutions to reduce it.
Theme 6 - Challenge that manager of InterContinental Group of Hotels & Resorts face in
implementing sustainable practices within the organisation
Q 6) What can be challenge that manager of InterContinental Group of Hotels & Resorts
face in implementing sustainable practices within the organisation?
Response -
According to the opinions of five respondents out of 10, the challenge that manager of
InterContinental Group of hotel and resort face while executing sustainable practices in the
organisation is management of hazardous and solid waste creation and according to the opinion
of remaining five respondents, turbulent financial market is the another challenge that the
manager of Hotel face in executing sustainable practices in organisation.
Theme 7 - Skills or qualities are required by the management of InterContinental Group of
Hotels & Resorts in order to successfully implement sustainable management practices within
the workplace
Q 7) What skills or qualities are required by the management of InterContinental Group of
Hotels & Resorts in order to successfully implement sustainable management practices
within the workplace?
Response -
Various skills and qualities are needed by the management of Hotel to successfully execute
sustainable management practices in the workplace. According to the opinions of four
respondents, the management should have good communication skills so that all the changes can
be communicate effectively in the workplace. Three respondents said that multitasking qualities
required in the management to execute sustainable management practices effectively in the
workplace and as per the opinions of remaining three respondents, analytical and creative
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thinking skills are required to execute sustainable management practices effectively in the
Intercontinental Group of hotels and resorts.
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Findings and Discussion
From undertaking the overall research, it has been found that sustainable management has
gained a lot of importance in the recent years. This is because it has helped many organizations
to conduct their business operations in an effective manner. Sustainable management can be
defined as the application of sustainable practices in the different categories of businesses,
agriculture etc. and managing them in such a way that they will be beneficial for the current as
well as future generations. It can be stated that sustainable management is important because it
helps in improving the overall way in which people live and ensure that they live a healthier
lifestyle. Also, sustainable management is important because it ensures that the basic needs of
the individuals are met in an effective manner. There are many companies as well as
organizations that are focussed towards enhancing the overall performance as well as efficiency
of the businesses. As a result, they are able to attract a greater number of customers and make
sure that the goals are achieved in an effective manner.
Sustainable management can involve various It is controlling the utilisation of assets in a
manner as to manage for its regular and equitable availability to not only the present generation
however, destiny generations also without any form of harmful have an impact on on the
environment. It can take various paperwork related to lowering packaging materials, making an
investment in the products that are fairly traded and make sure humane running conditions at the
factories of providers. Many businesses are pursuing the goals associated with sustainable
enterprise. Sustainable control could be very critical in developing true picture of the enterprise
in market. Sustainability practices also assist the owners of the hotel to advantage reputation as a
leader in enterprise through adoption and execution of comprehensive programs. It offers
competitive gain to the agency which in flip make a contribution in its boom and fulfillment. In
addition to this, making an investment in environmental technology may have nice affect at the
revel in of visitor which in turn enhance their pleasure degree and inspire them to go to the inn
more. Over the beyond years, the hoteliers have became their emphasis on importance of
sustainability in hospitality as it is associated with the development and operations of Hotel,
involving social, environmental and financial impact. Sustainability may be said as one of the
problem dealing with with the aid of agencies presently. The motels devour electricity lighting
fixtures, operations, fuel as well as other needs of energy. Apart from this, the waste generated
via disposal of bulbs, batteries, appliances, papers and so on. Is also the difficulty going through
13

by way of accommodations. They are looking for the opportunities to decline the use of
disposables and papers. Apart from this, they also go further to execute waste composting
programs which help in waste reduction. The hotels are consistently working towards reducing
the use of energy in their central operations like atom kitchen equipment, lighting systems
automatic energy management systems.
Reflect on the effectiveness of research methods applied for meeting objectives of the
tourism/hospitality research project
I have used the research methods which are applied for meeting the objectives of the hospitality
research project. Research methods used help in expansion of the knowledge base in regards to
the topic associated with the research report. This helped in applying the techniques of
researching with the help of primary and secondary data collection along with an analysis and
interpretation of it. Research methods have supported me in providing me with the latest
information about the research topic which is authenticated in nature and relevant in specifying
about the hospitality industry. The research method has helped in knowing about the facts and
figures that are against and what are in the favor of the research topic. Research methods have
helped in building up the credibility in order to gain the confidence and encouragement to
participate in the survey and formulating the question as for better collecting the opinions of the
people. Research method has helped me in searching the new ideas in order to accomplish the
goals and objectives of the research report with good innovation and creativity by formulating
the qualitative and quantitative content about the hospitality industry and the sustainability
practices adopted by them. Problem solving behavior is the major benefit of research methods
used in the research report because sustainability practices contain various challenges and
therefore mitigation is important which is supported by the research methods used in the research
report. The research method has helped me in reaching out to the people who are really
interested in giving their opinion about the sustainability practices in the hospitality industry.
Hospitality industry can also benefit by reading out this report because it includes the concept of
sustainability and various measures which the organization can adopt for better implementation
of the sustainability measures along with the overcoming of the challenges associated with it.
Moreover, the research method has helped me in gaining the insight into methods of different
instructions which I have followed while developing the research report on sustainability
practices of the hospitality industry. It has given me the in-depth view of which methodology can
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be effective while generating the report and can prove efficient in its content. Research methods
help in shaping the research into intuitive practice. Because of the use of the research methods
the researchers can have control over the variables which they have used in the qualitative and
quantitative content written in the research of the hospitality industry. These variables help in
creating the relationships among the different views of literature review and other methods of
data collection for better analysis and interpretation of it. Research methods used in the current
research report have helped me in determining what is best for the population and sampling used
while collecting the data with the help of primary research in terms of questionnaires and
surveys. But there are also some of the demerits of the research methods applied in the current
research report. This is because the research methods are subject to human error but not any
technical one. This can also result in the personal bias of the researcher and leads to the non
representation of the sampling. It can also produce artificial results which can generate bugs in
the outcomes and can the fault the analysis and interpretation of the data collected. Research
methods can also lead to the reserves that may only apply to one situation and may be difficult to
replicate. It is difficult to compare the groups while using the research methods and this is
because the human response can be difficult to measure which leads to the political pressure and
skew results as well. Research methodology I have used is really essential in the research work
because it specifies the research design of the entire research undertaken on the sustainability
practices hospitality industry. This helps in defining the operational definitions and concepts of
the research along with the variables which are included in the study. Using the research method
has improved the quality of the content and future decision making for the future generations.
Content diagnosis and treatment along with the processes is done in order to enhance the future
surges in order to provide qualitative research work to the general public. Research methods help
in reducing the risk so that the duplication can be avoided and increase the positive impact of the
project. This is because it follows the set of standards in order to initiate and manage the
individual projects. Research methods used in the current project helps readers to view the
insight of what exactly the reader wants to drive out of the entire data collected and analysed
along with the interpretation of the information done. It supports a set of standards of personal
interpretation of the data collected so that the personal use can be recorded for better insight in
the form of different norms of the data collection regardless of any human bias. Research
methods have helped in processing out the data analysis with the help of analytical and logical
15

reasoning in order to gain the relevant information from the raw data. The research method has a
main target to analyse the data in order to find the meaning so that the proper knowledge can be
derived in order to make the informed decisions. Research methods help in managing large data
sets by cherishing the data and visualising the information along with the systematic workflow
and using the version control methodology. Recording of the metadata and automating the results
which makes the computing time count and capturing the environment are also the benefits of
research methods which help in successfully developing the research report on sustainability
practices of the hospitality industry. All this information is based on the effectiveness of the
research methods applied for meeting objectives of the tourism and hospitality research report.
Consider alternative research methodologies and lessons learnt in view of the outcomes
There are different types of research methods which can be used in the current research report
and is highly recommended and suggested for better implementation of the future report.
Observational data is one of the methods which can be used in the current research report. This is
because this type of data is collected with the help of observing the behaviour or an activity. It is
collected with the help of human observation and open-ended surveys in order to record the
information. Experimental data is also another type of research method which can be used in the
current report. It is connected with the help of intervention by the researcher in order to produce
and measure the changes and differences after all treating the variables. It basically permits the
investigator to examine the casual relationship and larger population. Simulation data is also
another type of research method which is used in the current project report. This is letter B which
is collected by initiating the operation in the real-time procedures and computer test models. It
basically includes projecting the weather conditions and economic models along with the
chemical reactions and other sysmac activities. It helps to determine the certain conditions and is
important for the test model in order to generate data from the simulation. Derived and compile
data is also another research method which is used in the current project report. It is a term which
is derived from the existing data points from different data sources in order to create the new sort
of data in order to transform the arithmetic formula or any aggregation. Qualitative research can
also be undertaken in the current research report. It is defined as the exploration of the specific
phenomenon but not any prediction. This type of research method is basically used in the
interviews and focus groups along with observations in order to collect the data. This is because
it provides the rich and contextual explorations of the research topic not personally but also in
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the cultural manner as well. Quantitative methods can also be used in the current research report.
It is basically the objective in nature which crafts the hypothesis and then tests the structures. It
does not exclude or describe the phenomena but it deals with the facts and statistics which are
basically used in science and medicine. The current research report can also use the mixed
methods which is a combination of qualitative and quantitative research. It is a type of
methodology which uses different measures that includes the contextual understanding of the
interviews and observations along with the facts and figures. Mixed method helps investigators
to investigate on multiple levels in order to gain the comprehensive look of the research subject.
It describes the multiple philosophical perspectives which permit the integration of several
theories and innovative ideas in order to undertake the research on sustainable practices of the
hospitality industry. There are different other methodologies and designs which provide the
proper structure and framework of the entire study. And they all are different from the actual
context used. It basically focuses on exploring and describing the specific situations in the
research which provides the detailed example and case study of the similar population which has
been supported in collection of the data. Phenomenal studies are also included in the research
methods which can be used in terms of qualitative research designs which examine human
experiences and descriptions provided by the people involved in the entire result. It basically
describes experiences of the people which relates to the topic of the research that is a celebrated
practice in the hospitality industry. Ethnographic studies are also involved in the research
methods which helps in the collection and analysis of the data about cultural groups. whatsoever
the groups involved in the sustainability practices of the organisations are highly analysed and
the collection of data is done with the help of this type of study. Grounded theory study can also
be used for the same for better qualitative research in which the data is collected and analysed
from the initial zone of the raw data which is finally converted to the information which is
relevant in nature. Historical studies are also the research methods which are increasingly
interested in the establishment of the professional knowledge of sustainability and are formulated
in terms of the norms which are adopted earlier by the organisations. Case study is also the type
of research method which is used in the index examinations of the people or a group of people. It
has a great deal with anthropology and other studies which are environmental in nature. action
research studies is the qualitative study which improves the practice and the study undertaken in
order to enhance the entire process of the research. Participatory action research is also the
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special kind of research method which is community-based and collaborative in nature in which
the participants and researchers use all the steps of study in order to determine the solutions of
the problem identified in the current research report. surveys are conducted only to collect the
data is one of the research methods for better gathering of the opinions from different people
about the sustainability practices in the hospitality industry. Questionnaire is also the other type
of research method which is used in the current research report in the form of primary research
asking the questions from the people and getting their opinions in terms of objective type
questions. An interview is a face to face type of research method in which the data is collected
by meeting the people face-to-face and gathering their opinions by asking some of the questions
related to the research topic and noting it down either in a technical manner or in a manual way.
All these are the recommendations and the suggestions which are used or can be used in the
further studies on better identification and evaluation of the research topic sustainability practices
in the hospitality industry.
CONCLUSION
As per the above mentioned report, it has been concluded that good sustainable management
is very important in the organisation as it enable it to manage impact on three bottom lines
including people, planet and profit. Sustainable management provides various benefits to the
organisation in terms of improving its brand image, enhancing business performance, attaining
competitive advantage in market, cost reduction, maximize profitability etc. However, there are
some challenges also which the management face executing sustainable management practices in
the workplace. The different practices like waste recycling, energy conservation and water
conservation can be used by the hotel in order to make its practices more sustainable and
accomplish long-term advantage in the market.
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