Analysis of Intercultural Communication and Business Culture Report

This report examines intercultural communication in a business context, focusing on the importance of understanding cultural differences to improve communication effectiveness. The report analyzes the business cultures of India and Malaysia, highlighting key aspects that British businesses should be aware of to maximize success. It incorporates theories from Kluckhohn & Strodtbeck, Schwartz, and Trompenaars & Hampden-Turner to provide a framework for understanding cultural nuances. The report emphasizes the significance of adapting communication styles and strategies to navigate diverse business environments. This includes understanding market structures, business practices, and the importance of building strong relationships within these cultures. The report concludes by emphasizing the need for intercultural competence in global business, offering insights for improved communication and business performance.

INTERNATIONAL
BUSINESS
COMMUNICATION

Intercultural Communication
 The contemporary era is
characterized by expansion of
MNCs in every corner of the world.
 There are high chances of failure in
understanding between people due
to intercultural communication.
 Business organizations have people
springing from various cultures and
backgrounds.

Intercultural communication
theories
There are mainly there intercultural
communication theories framed by
various researchers.
 Kluckhohn & Strodtbeck, 1961
 Schwartz, 1992
 Fons Trompenaars and Charles
Hampden-Turner, 1997

Indian business
culture
 Communication process involves sender,
message, channel and receiver.
 Process of communication at business or
workplace involves noise due to various
cultural backgrounds.
 Indian people are hard and smart
workers who have strong memories and
are economical
 Indian companies are owned and
operated by Indians as well as foreigners

British business in
India
The are various aspects that should be
considered before doing business in India,
especially for the British companies.
 The Indian markets are a series of
interconnected markets and not a single
market.
 The legislative and investment climate
have a tendency of changing fast
 The factors to be considered are business
cultures, market entry structures and
strategies, etc.

Conclusion
 In global business, intercultural
communication presents various
foundational concepts regarding
communication between different
cultures.
 A framework for understanding the
domestic and international cultures are
also presented.
 If these concepts are well understood, the
intercultural competence of an individual
or company can be improved.

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