University Case Study: Intercultural Management in Business MAR015-2

This assignment analyzes a case study focused on intercultural management, specifically the challenges faced by John Smith, a chief technologist, when training Japanese clients. The study explores his shortcomings in management, problem-solving, and adaptability. It highlights the importance of understanding cultural differences, effective communication, and creating an inclusive environment. The solution suggests strategies for John to improve cross-cultural understanding, including learning key phrases, understanding the Japanese culture, promoting cultural appreciation, and being open to new experiences. The analysis utilizes Hofstede's cultural dimensions to explain the issues and support the proposed solutions, emphasizing the importance of considering power distance, individualism vs. collectivism, masculinity vs. femininity, and uncertainty avoidance in intercultural interactions. The assignment aims to demonstrate an understanding of intercultural awareness in different business interactions and propose practical solutions for effective cross-cultural management.

Intercultural
Management in
Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
Main Body.......................................................................................................................................3
Where did John go wrong...........................................................................................................3
How could you help John better understand this cross-cultural problem...................................5
Use intercultural theories to explain it and support your discussion..........................................6
What would be your advice to John............................................................................................7
REFRENCES ..................................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Intercultural enterprise refers to having kinship and connection between individuals of various
society , taste and maintaining and controlling them to operate together. There are so many
fluctuation in taste, society and variedness as individuals comes from several places so there are
different mindset of individuals, different languages , different rituals and there is varieties in
society. It is much essential for an company to pull off the deviation in cognition and demeanour
of individual. This context is settled on a case survey. A case study is about one person that is
John Smith , he was a chief technologist who came in undertake with a Japanese client and they
transmitted their beginners for the training purpose under the direction of Mr. John, and the
Japanese beginner were hard working , energetic and better at English. In trainees the conflicts
has been arrived so they used to communicate each and everything to their instructor for
resolving the conflicts but the instructor started being irritated because he think that his own
time was interpreted by the trainees because they want to solve their problems but there were no
solution has been take so the trainees requested some other educator. The different concepts and
explanation affiliated to intercultural troubles and their resolution are obstinate below(Brancu,
Munteanu, and Golet, 2016).
Main Body
Where did John go wrong
As John Smith is a instructor and they had never granted these types of activity of
grooming and it was very initial phase for him regarding theses activities and also John Smith
came to cognize that the trainees is from Japan and they have very fluency in their language an
d they were very brilliant also they were very hard working means the trainees have very better
latent and efficiency to do activities so, the instructor Mr. John Smith should firstly implied the
condition and after that he has to said yes for the training purpose because it is not so easy to
train other culture peoples. He was a main technologist and a system maker in Portsmouth so no
doubt he was very brilliant.
 In John Smith there is deficiency in management acquisition as he was incapable to pull
off and manage those students the 10 trainees from japan, a person or a instructor should
be capable to realise their unit and inspire them effectively. The leader John Smith have
not this quality or capability to manage the situations and the John smith used to get

irritated and angry with those trainees. When the trainees used to request them for
regarding anything so he started like annoying and yelling on them .This is the
responsibility of any instructor to manage and control their group or team and the leader
should give and share all the relevant wants and requirements that are demanded by
participants. The instructors should also educate and trained them and assist the
participants with all request and demands that are required by them(Chang, 2017).
 John Smith have deficiency in solving the problems, and it is much required by
instructor and any leaders to support and assist them and he have to control and manage
appropriate concord between the participants. The trainer or any instructor should
implied and understood the battle and barriers between the team and the what are the
problems and issues that a team is facing and this is the duty or obligation of the a good
leader to resolve entire barriers and battles between their team or group. This very
important and necessary for the good leader to resolve the conflicts and barriers in a
particular times period that that are facing by their unit or team otherwise that will
create impact on their working environment and in between their team. The leader of the
team John Smith did not analysis the concept and whenever the participants were going
to ask anything about their problems so he started getting angry or irritated and he not
able to resolve their conflicts, and this is the reason that their team is facing these kinds of
problems and issues. This is the responsibilities of any leader to manage their team and
group very effectively to resolve their problems very potentially and create a
environment so that they can feel more comfortable and they have to understood the
conflicts that have arisen between the participants.
 The instructor Mr John was not adjustable and not capable to understood the problems
and to instruct the unit or group and that is the main reason that he was not able to
complete the training process or task that was given to him. Japanese trainees were
unknown for the leader and John Smith was not ready to understand them and accept
them for their development because he do not want to leave their comfort zone or he do
not want to take any stress regarding this process. Also the leader was not capable for
their position because he was not able to create a good environment and serve better for
their participants the way they required or they wanted to(Cogo, 2016).

The difficulty and the things that gone wrongs is that he was not capable for this position and he
was to able to control and handle their team . The instructor John Smith never want to provide
any education and grooming activities to Japanese beginner and he has a deficiency of leader
skills so that is why he was able to create prosperous execution of grooming
programmes(Schauer, 2016).
How could you help John better understand this cross-cultural problem
John should acquire the following properties to resolve the cross cultural issues:
Learn a few key phrases- it is much needed and essential to create effective interaction
and communication and analysis the desires and wants of the clients. This is very needed to
acquire the communication in that the participants feel more comfortable in and then they
capable to interact friendly. As the instructor John Smith was informed that the participants are
very brilliant and very great at English so he should have analysis the properties and understood
their culture. The interaction and the way of communicating is a very effectual and impressive
way to resolve the issues and track to analysis the requirements and desires of the participants
and educate them according to them and it is very required for the instructor to know about the
culture of their participant because that will create better execution of their programmes and help
the participant to understand better.
Learn culture- This is much required and crucial to analysis and understand the
culture of the participants belongs because that will support the leader to provide and serve in
a effective way and in better manner. It is critical to understand about the culture and city they
belong from, and the society and the culture that are followed by them and the work
environment they preferred more. This type of civilisation is given to the candidates than it will
become more easy for them and that will help them to align and adjust well in any situation and
circumstance and help them to interpret and realize the belongings in better way. If the
environment is according to them and their culture is reputable by them then it is become more
acceptable and analysable for the individuals to do hard-working and with more efficiency.
From the proceedings of the study, the Japanese candidates were not given by any civilisation
they were consist to indeed whenever the participants were questioning about some additional
things like places for their free period of time or many more butt the instructor is always get
annoyed and irritated(Green, 2017).

Promote appreciation of cultural differences- This is much needed and required to enhance
and acknowledge the society and taste of individuals like their places and their rituals, culture
etc. The spot or the city which the participant from exist to should be implied and analysis by
the instructor and if they were not aware about them then there should held communication
about the societies and their rituals and they have to interpreted as possibility then it will help
them to work better in very effective manner.
Be open to trying new things- In the area there are fresh individuals from different cultures and
places , so that is very essential and required to accommodate and vary new culture and rituals
of the person so that will create excitement to understand new things. The participants were
very fresh at the environment or place. So the trainer Mr John should realise and assist them to
understood their culture and see the new places and things at their place and analyse about the
perceptiveness that is precede by them so that will create good relationship between them and
help the participants also to understand better . This is very good for the individuals that are very
excited for the fresh and new things and for the, it become easy to minimise the differences
between the cultures(Griffin, and Coelhoso, 2019).
Be accommodating: The occurrence and the situations that should be analysis and concentrating
is that the rituals and taste of individual and that should be reputable and respected by them and
they have to take care of the things that their own civilisation should not be disregarded. This is
much amended to considered these types culture which is very advantageous for the
individuals or for the company as well as that will going to support the trainees and participants
to interpret and realise and work in that culture.
Mr John have to realise and considered the upper defined scheme to understand differences of
the cross cultural.
Use intercultural theories to explain it and support your discussion
Hofstede's cultural dimensions theory
Power distance index (PDI)- This is the index through that less strong individual of the
company accept that the ability is apportioned unevenly. So, to pull off all the civilisation and
individual of various society it is essential to shell out cognition in a manner that everybody gets
the chance and the series is predate. It is essential to shell out the quality equally for prosperity of
the arrangement(Savicki, 2020).

Individualism vs. collectivism (IDV) – Workers work separately versus sovietism in that
workers in the company operate in units. This is better for the company if they considered
collectivism and every workers operate together which would sort them to realise society ,
culture and prospect of every workers and that will create a environment to operate together.
The workers operate together and for the profit and more earnings of the organisation are
acknowledged and develop the company with more success(Mikhieieva, and Waidmann, 2017).
Masculinity vs. femininity (MAS)- This is fact that muscular region is review as much
essential in the culture and the calamity are for function and direction . So a company to be very
flourishing have not distinguish among male and female and create the environment fir them to
active and operate together. When each workers of the company operate jointly and there is no
favouritism and partiality then the company is capable to product and operate much profitably
and that will help the company to meet with more success and enhancement(Hua, 2018).
Uncertainty Avoidance- This present the level to that the community is fetching hazard and
uncertainties , and this very better cognise information and reality that the upcoming or future
can not be predict by anyone and the company have to consider and understand this fact. In this
study the trainer Mr John Smith is educating the respective for the very first time and there is
much and more chances of risk and that is very needed and essential to operate according to
them. The precariousness is very needed to take into the consideration.
Long-term orientation vs. short-term orientation- The foregone perspective of the company
is compared with actual and existing perspective. This assist to create argumentation for the
upcoming. The company have to create the goals and target like long term and short term
according to the necessitate of the organisation. This is essential to form the argumentation that
assist the organisation to accomplish the aims and targets of the company.
Indulgence vs. restraint (IND)- This magnitude handle with the action or activities of the
community among the suppress and tolerance. The permissiveness could be explained as the
reality that the subject and the peoples have the authorities to complete their wants and
requirements, But on the further side the confinement component try to bound the native from
considering its personnel intention(Jandt, 2017).
What would be your advice to John
Mr. John Smith have to realise the differences of society and cultures because the
participants that are belongs from various cities and they are considering their various culture.

Being a trainer he have to concentrating on analysing the culture and rituals of the city. The
main points that the trainer have to focussed on is that the trainees are very great at English and
they were very hard working also. Being a engineer and instructor, Mr. John have to implied
that the participant need proper instructions guidance to understand the things and he should
analysis the and assist their participant about their culture. A great instructor has talent to pull
off and control each and everything that are needful for the team. This is also needed to interact
with them efficaciously and provide them very better and comfortable environment(Marconi, and
Ostanel, 2016).
CONCLUSION
from the upper context It concluded that this is much needed to realise various cultures
of everyone and the company have to give regards to the all cultures for taking so much respect
and accomplish with more success. In this study Mr John has take a written agreement with the
Japanese establishment and the organisation has transmitted their workers for grooming. The
beginner and participants are much hard-working and great in English but the instructor thinks
that they take their own time for resolving their problems So the trainer have to behave politely
and have to share and resolve the difficulty of them and make a environment for them so they
can feel more comfortable(McNulty, and Selmer, 2017).

REFRENCES
Books and Journals
Brancu, L., Munteanu, V. and Golet, I., 2016. Understanding cultural intelligence factors among
business students in Romania.Procedia-Social and Behavioral Sciences,221(7), p.336.
Chang, W.W., 2017. Approaches for developing intercultural competence: An extended learning
model with implications from cultural neuroscience.Human Resource Development
Review,16(2), pp.158-175.
Cogo, A., 2016. They all take the risk and make the effort”: Intercultural accommodation and
multilingualism in a BELF community of practice.Intercultural communication: New
perspectives from ELF,365, p.383.
Green, M.J., 2017. Adaptation versus authenticity: Achieving leader effectiveness in intercultural
encounters with followers–towards an integrated model.International Journal of Cross
Cultural Management,17(2), pp.257-271.
Griffin, M. and Coelhoso, P., 2019. Business students’ perspectives on employability skills post
internship experience.Higher Education, Skills and Work-Based Learning.
Hua, Z., 2018.Exploring intercultural communication: Language in action. Routledge.
Jandt, F.E., 2017.An introduction to intercultural communication: Identities in a global
community. Sage Publications.
Marconi, G. and Ostanel, E. eds., 2016.The intercultural city: migration, minorities and the
management of diversity. Bloomsbury Publishing.
McNulty, Y. and Selmer, J. eds., 2017.Research handbook of expatriates. Edward Elgar
Publishing.
Mikhieieva, O. and Waidmann, M., 2017. Communication management tools for managing
projects in an intercultural environment.PM World Journal,6(8), pp.1-15.
Savicki, V. ed., 2020.Developing intercultural competence and transformation: Theory, research,
and application in international education. Stylus Publishing, LLC.
Schauer, G.A., 2016. Assessing intercultural competence.Handbook of second language
assessment, pp.181-201.