The Role of Intercultural and Technological Communication

This essay delves into the critical role of intercultural and technological communication in professional environments, particularly within multinational corporations. It defines communication as a vital process for exchanging information and maintaining relationships, emphasizing the importance of intercultural communication in bridging cultural differences. The essay uses examples like Apple Inc. to illustrate how companies must acknowledge and adapt to diverse cultural norms for successful global operations. It highlights the challenges and potential misunderstandings that arise from differing communication styles, such as those between American and Chinese negotiators. The essay concludes by stressing the need for effective data collection and IT management to ensure seamless communication across international teams, recommending the implementation of a robust database system for data storage and retrieval. References to key authors and their research support the analysis.

Running head: COMMUNICATION AND TECHNOLOGY
COMMUNICATION AND TECHNOLOGY
Name of the Student
Name of the University
Author Note

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Importance of intercultural and technological communications in
professional environments
Communication can be distinct as a very lively procedure of distribution verities of files, opinion,
ideas and though process with additional citizens working in the workplace. Communication is therefore
considered as a very effective way of maintaining relationship with others. Therefore it is very valuable to
give details the sense of communication previous to explanation the topic of intercultural communication.
According to the authors Matveev and Milter (2014) communication is known to be the center process of
all person survival and also regard as a very usual process or phenomenon. Therefore the major reason of
effective communication is to bring out the common accepting between two or more than two people in a
business context or meeting through the way of interchange of ideas as well as important information. It
is with the help of communication the business organizations are forming relationship as well as
maintaining them in order to be in a competitive position over the competitors in the business. Whereas
on the other hand the term intellectual communication is known to refer to the creation of shared meaning
by people belonging from different cultural value, norms, beliefs and perspectives. Therefore it can be
said that the process of intercultural communication takes place when the individuals are sharing cultural
factors which might in a way affect the communication process of the employees (Hinchcliff-Pelias and
Greer 2014).
Whereas on the other hand the intercultural communication is extensively regard as being much
more difficult than the ordinary way of message as because it is known to occur between two people with
extensively different world of view. A very prominent example of intercultural communication is that
suppose a group of British Automotived engineer who are travelling to US and assembly with the
American counterparts in order to exchange the knowledge and techniques that is related to the
automobile industry and automobile engineering process. Therefore it can be said that intercultural
communication is a very common process which is known to occur between two or more than two

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business organizations dealing with different cultural communities or carrying out business
communication. Therefore it can be said that it is only due to the cultural norms which are popularly
known for creating differences in cultural norms to people belonging from different countries. However
these types of differences are also known for causing confusion and problems related with hostility.
Taking for the example of the Chinese and the American negotiators in the market, who are possibly
negotiating with each other for some reason, both the negotiators are known for having dissimilar
communication styles. The American are known for having a low context cultures where the people are
known for coming from a straight forward decision making background as well as they are known for
dealing on point. Whereas on the other hand the Chinese background people are known to belong to the
high context cultures where people tend to be less direct to the other person when talking about something
or providing any kind of opinion. Therefore these differences in the opinion of the cultures are known for
resulting in differences in culture of many American Chinese business communications which are
blemished by indecision, in avoiding superfluous hostility throughout the talks. Thus it is very important
for both the Chinese and American negotiators in order to understand each other’s culture in order to
successfully program and interpret each other’s message (Stier, 2019).
Intercultural communication and technological communication are of very much of importance in
the workplace as because the role of intercultural communication in global economics if given proper
consideration can provide the business organization in producing positive economic outcomes. Taking for
the case of Apple. Inc it can be said the big US multinational smartphone brand is known for dealing its
business in diverse nations like India, Germany, China and many more in the list. All these countries are
known for having their own cultural diversities. Therefore according to the author these types of business
organizations can operate and perform its operations very smoothly only if they are acknowledging the
fact of intercultural communication. Therefore in this types of scenario the company Apple is known to
have a mutual connection with the countries they are operating with, the company is well aware of the

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cultural expectations of the trading partners which will help the company to facilitate their business
operation with other firms.
There is also a secondary reason why the business organizations should not underestimate the fact
of multicultural communication, as because these big or multinational companies also employ employees
from the other countries or regions which gives to a birth of multicultural workplace and multicultural
workforce. According to the authors Martin and Nakayama (2015) the multinational companies need to
look into the established work ground and should focus more on the international market through the
appreciation of cross cultural differences and understand the pattern of cognition market.
Conclusion
In order to conclude the above research paper it can be said that the importance of intercultural
communication should never be underestimate by the multinationals business organization when they are
operating with a large number of customers base. Therefore in the case of Apple Company it can be said
that the IT manager should be responsible for maintain right flow of message in the group. While in this
case as the company is dealing with countries situated in a high distance there may be morning in one
office of a multicultural organization as well as on the other hand the other sectors maybe packing their
back home. Thus it is very important for the IT team or the IT manager of the company processing the
business to make sure that the communication between the other countries is managed effectively without
any hassles from the other part (Hook and Davis, 2017). Therefore in this case it is recommended that the
company should maintain a very effective data collection method within the organization as well as
introduce a database system for collecting the data as well as effectively as well as storing them.

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References
Hinchcliff-Pelias, M. and Greer, N.S., 2014. The importance of intercultural communication in
international education. International Education, 33(2), p.5.
Hook, J.N. and Davis, D.E., 2017. Cultural humility. The International Encyclopedia of Intercultural
Communication, pp.1-5.
Martin, J.N. and Nakayama, T.K., 2015. Reconsidering intercultural (communication) competence in the
workplace: A dialectical approach. Language and Intercultural Communication, 15(1), pp.13-28.
Matveev, A.V. and Milter, R.G., 2014. The value of intercultural competence for performance of
multicultural teams. Team Performance Management: An International Journal, 10(5/6), pp.104-111.
Stier, J., 2019. Internationalisation, intercultural communication and intercultural competence. Journal of
intercultural communication, (11).