BUSN20017 Term 3: Intercultural Communication Challenges & Solutions
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This report examines the critical role of intercultural communication in overcoming difficulties and fostering efficient interactions across diverse cultures. It identifies three major challenges: differing cultural values and etiquette, variations in direct and indirect communication styles, and disparate cultural norms in decision-making processes. The report offers practical recommendations, including embracing new ideas, consolidating diverse perspectives through brainstorming, and promoting effective teamwork to address these challenges. By fostering open-mindedness, collaboration, and understanding, individuals and organizations can enhance intercultural communication, mitigate misunderstandings, and improve overall effectiveness. The conclusion emphasizes the importance of effective communication in facilitating understanding and knowledge exchange. Desklib provides a platform for students to access this report and other solved assignments and past papers to aid their studies.

INTERCULTURAL
COMMUNICATION
COMMUNICATION
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INTRODUCTION
• Communication is required among individuals to carry out their
daily activities with efficiency.
• Intercultural communication will allow people to overcome
their initial difficulty and interact efficiently with others who do
not belong to their culture.
• This is needed during times of crisis.
• Communication is required among individuals to carry out their
daily activities with efficiency.
• Intercultural communication will allow people to overcome
their initial difficulty and interact efficiently with others who do
not belong to their culture.
• This is needed during times of crisis.

INTERCULTURAL CHALLENGE ONE
• One of the major challenges to effective communication is that of
different cultural values and etiquette amongst the people.
• Each community has their own cultural values and traditions, has their
own unique taste in food, has their own style of wearing clothes.
• The way they conduct themselves aids in the shaping of their personality
and behaviour, which gives a formal shape to their etiquette.
• One of the major challenges to effective communication is that of
different cultural values and etiquette amongst the people.
• Each community has their own cultural values and traditions, has their
own unique taste in food, has their own style of wearing clothes.
• The way they conduct themselves aids in the shaping of their personality
and behaviour, which gives a formal shape to their etiquette.
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INTERCULTURAL CHALLENGE TWO
• A second intercultural challenge faced by individuals which prevents
effective communication amongst them is that of the different styles of
direct communication, in comparison to different styles of indirect
communication.
• Direct communication is explicit in nature while indirect communication
is implicit in nature.
• Indirect communication leads to development of misunderstandings.
• A second intercultural challenge faced by individuals which prevents
effective communication amongst them is that of the different styles of
direct communication, in comparison to different styles of indirect
communication.
• Direct communication is explicit in nature while indirect communication
is implicit in nature.
• Indirect communication leads to development of misunderstandings.
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INTERCULTURAL CHALLENGE THREE
• The third challenge faced by the people is different cultural norms of
decision making. Different cultures have different ways of handling a
problem and providing solutions.
• The cultural values and traditions play a significant role in shaping the
behavior and personality of human beings and this further aids in
shaping the decision making process in the concerned individuals.
• Different cultures lead to different forms of decision making.
• The third challenge faced by the people is different cultural norms of
decision making. Different cultures have different ways of handling a
problem and providing solutions.
• The cultural values and traditions play a significant role in shaping the
behavior and personality of human beings and this further aids in
shaping the decision making process in the concerned individuals.
• Different cultures lead to different forms of decision making.

RECOMMENDATIONS
• First recommendation - Open to new ideas
• What should be done
New ideas in the form of innovation need to be welcomed from the
employees
• Who should do it
The managers need to encourage the new ideas
• How will the success or failure of the recommendations be measured
The success or failure can be measured by identifying the changes in the
result that has been attained
• First recommendation - Open to new ideas
• What should be done
New ideas in the form of innovation need to be welcomed from the
employees
• Who should do it
The managers need to encourage the new ideas
• How will the success or failure of the recommendations be measured
The success or failure can be measured by identifying the changes in the
result that has been attained
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Contd..
• Second recommendation - Consolidation of all ideas and choosing the
best out of them
• What should be done
Form a brainstorming session and encourage the development of new ideas
from each of the employees
• Who should do it
The employees as well as the employers need to collaborate in order to
imply this recommendation
• How will the success or failure of the recommendations be measured
The measurement can be done based on the effectiveness of the chosen
strategy of the sector and by comparison with the rejected strategies
• Second recommendation - Consolidation of all ideas and choosing the
best out of them
• What should be done
Form a brainstorming session and encourage the development of new ideas
from each of the employees
• Who should do it
The employees as well as the employers need to collaborate in order to
imply this recommendation
• How will the success or failure of the recommendations be measured
The measurement can be done based on the effectiveness of the chosen
strategy of the sector and by comparison with the rejected strategies
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Contd..
• Third recommendation - Teamwork in trying to solve the problem
• What should be done
Work effectively as a team and try to understand each other’s strengths and
weakness
• Who should do it
The team members and leaders need to be made responsible for the action
• How will the success or failure of the recommendations be measured
The measurement can be done based on the longevity of the team and the
amount of criticism that exists in the teams
• Third recommendation - Teamwork in trying to solve the problem
• What should be done
Work effectively as a team and try to understand each other’s strengths and
weakness
• Who should do it
The team members and leaders need to be made responsible for the action
• How will the success or failure of the recommendations be measured
The measurement can be done based on the longevity of the team and the
amount of criticism that exists in the teams

CONCLUSION
• In conclusion, it is observed that communication among people is very
important.
• This communication should be effective in nature so that there is no
misinterpretation of information.
• Communication helps in making the lives of people easier and gives
them a chance to understand and know something which they were not
aware of before.
• In conclusion, it is observed that communication among people is very
important.
• This communication should be effective in nature so that there is no
misinterpretation of information.
• Communication helps in making the lives of people easier and gives
them a chance to understand and know something which they were not
aware of before.
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REFERENCES
• Austin, E. W., & Pinkleton, B. E. (2015). Strategic Public Relations
Management: Planning and Managing Effective Communication
Campaigns (Vol. 10).
• Berman, A. C., & Chutka, D. S. (2016). Assessing effective physician-
patient communication skills:“Are you listening to me, doc?”. Korean
journal of medical education, 28(2), 243.
• Garrett, J. H. (2016). Effective perioperative communication to enhance
patient care. AORN journal, 104(2), 111-120.
• Gluyas, H. (2015). Effective communication and teamwork promotes
patient safety. Nursing Standard (2014+), 29(49), 50.
• Austin, E. W., & Pinkleton, B. E. (2015). Strategic Public Relations
Management: Planning and Managing Effective Communication
Campaigns (Vol. 10).
• Berman, A. C., & Chutka, D. S. (2016). Assessing effective physician-
patient communication skills:“Are you listening to me, doc?”. Korean
journal of medical education, 28(2), 243.
• Garrett, J. H. (2016). Effective perioperative communication to enhance
patient care. AORN journal, 104(2), 111-120.
• Gluyas, H. (2015). Effective communication and teamwork promotes
patient safety. Nursing Standard (2014+), 29(49), 50.
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• Greenaway, K. H., Wright, R. G., Willingham, J., Reynolds, K. J., & Haslam, S. A.
(2015). Shared identity is key to effective communication. Personality and Social
Psychology Bulletin, 41(2), 171-182.
• Macdonell, K., Omrin, D., Pytlik, K., Pezzullo, S., Bracht, M., & Diambomba, Y.
(2015). An effective communication initiative: using parents' experiences to improve the
delivery of difficult news in the NICU. Journal of Neonatal Nursing, 21(4), 142-149.
• Meuter, R. F., Gallois, C., Segalowitz, N. S., Ryder, A. G., & Hocking, J. (2015).
Overcoming language barriers in healthcare: A protocol for investigating safe and
effective communication when patients or clinicians use a second language. BMC health
services research, 15(1), 371.
• Oetzel, J. G. (2017). Effective intercultural workgroup communication theory. The
International Encyclopedia of Intercultural Communication, 1-5.
(2015). Shared identity is key to effective communication. Personality and Social
Psychology Bulletin, 41(2), 171-182.
• Macdonell, K., Omrin, D., Pytlik, K., Pezzullo, S., Bracht, M., & Diambomba, Y.
(2015). An effective communication initiative: using parents' experiences to improve the
delivery of difficult news in the NICU. Journal of Neonatal Nursing, 21(4), 142-149.
• Meuter, R. F., Gallois, C., Segalowitz, N. S., Ryder, A. G., & Hocking, J. (2015).
Overcoming language barriers in healthcare: A protocol for investigating safe and
effective communication when patients or clinicians use a second language. BMC health
services research, 15(1), 371.
• Oetzel, J. G. (2017). Effective intercultural workgroup communication theory. The
International Encyclopedia of Intercultural Communication, 1-5.

• Sonntag, O., Plebani, M., Della, P., Jones, D., Steward-Wynne, E.,
Walsh, J., ... & Lee, M. (2016). Effective communication in clinical
handover: from research to practice(Vol. 15). Walter de Gruyter
GmbH & Co KG.
• Thompson, N. (2018). Effective communication: a guide for the
people professions. Macmillan International Higher Education.
• Turaga, R. (2016). Organizational models of effective
communication. The IUP Journal of Soft Skills, 10(2), 56-65.
• Turner, M. (2016, April). FOR EFFECTIVE COMMUNICATION.
In Workshop Registration (Vol. 6, p. 00pm).
Walsh, J., ... & Lee, M. (2016). Effective communication in clinical
handover: from research to practice(Vol. 15). Walter de Gruyter
GmbH & Co KG.
• Thompson, N. (2018). Effective communication: a guide for the
people professions. Macmillan International Higher Education.
• Turaga, R. (2016). Organizational models of effective
communication. The IUP Journal of Soft Skills, 10(2), 56-65.
• Turner, M. (2016, April). FOR EFFECTIVE COMMUNICATION.
In Workshop Registration (Vol. 6, p. 00pm).
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