Business Culture Analysis: Malaysia and Intercultural Communication

This report analyzes the business culture of Malaysia through the lens of intercultural communication theories. It examines the application of theories from Kluckhohn & Strodtbeck, Schwartz, and Trompenaars & Hampden-Turner to understand the nuances of Malaysian business practices. The report highlights the importance of understanding cultural differences and business etiquettes, emphasizing the need for businesses to adapt to local customs. It also provides insights into the Malaysian market, considering the country's multicultural and multilingual environment and its implications for British businesses. The report underscores the significance of respecting the hierarchical structure, punctuality, and interpersonal relationships in Malaysian business settings. It concludes by emphasizing the need for businesses to be culturally aware and to invest time in understanding the cultural aspects of Malaysia to enhance their success in the global market. The report also mentions the civil rights considerations for British companies operating in Malaysia.

International
Business
Communication

Intercultural Communication
 Current business environment is full of
opportunities for businesses
 Increasing demand from customers and
global market
 Efforts seem to fail when businesses do not
understand the market and diverse cultures
 Intercultural communication and business
etiquettes play a major role for the success
of an organization

Intercultural communication
theories
Intercultural communication comprises of
three widely used theories framed by
various researchers-
 Kluckhohn & Strodtbeck,
 Schwartz culture model, 1992
 Fons Trompenaars and Charles
Hampden-Turner, 1997

Malaysian business culture
 A strict hierarchical system follows in
Malaysian business culture
 Malaysian people tend to follow punctuality
but often fail to respect it
 Personal relationships are maintained well
 Conflicts and matters are handled in a
diplomatic manner
 Employees are culturally aware due to
international visits
 Subtle rate of corruption

British business in Malaysia
 Malaysia is a multicultural, multi-ethnic
and multilingual society making it a
favorable market economy for many
countries to establish their business
 The Market is a complex market with series
of aspects to consider
 The civil rights can be a setback for British
companies due to insufficient right to
freedom of speech and assembly
 Major possibilities of trade connections
between UK and Malaysia

Conclusion
 In the current scenario, globalization has
driven the cultural drive in businesses
 Businesses should understand cultural
differences and foster intercultural
communication
 Businesses must understand and devote
time in learning the cultural aspects of
other countries and their business
etiquettes

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