This report provides an overview of intercultural communication, emphasizing its importance in today's globalized business environment. It examines how cultural differences impact business operations, using BeautyPro, an Australian cosmetics company expanding into China, as a case study. The report highlights differences in cultural values, business styles, organizational structures, and communication methods between Australia and China, focusing on challenges like ineffective negotiation, conveying information, and decision-making. It identifies issues arising from direct vs. indirect communication styles and short-term vs. long-term goal orientations. The report concludes with recommendations for BeautyPro, including cultural workshops, social events to foster interaction, and incorporating Chinese employee perspectives in decision-making. The importance of feedback systems to gauge understanding and address communication gaps is also emphasized. The report draws on various academic sources to support its analysis and recommendations.
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