Analyzing Intercultural Communication in Global Business

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BUSN20017 - ASSIGNMENT 2
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Contents
Introduction......................................................................................................................................4
A. The significance of effective intercultural communication....................................................4
B. Identify the purpose of the report............................................................................................4
C. Preview the structure of the report..........................................................................................4
Analysis of the current issue............................................................................................................6
Conclusion.......................................................................................................................................8
Recommendation.............................................................................................................................9
References......................................................................................................................................10
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To,
CEO,
Backpack Bed for Homeless,
Australia.
Subject: Identification of the intercultural challenges.
3

Introduction
The communication system is one of the major aspects which are very important to be done at a
working place and in a different arena. Intercultural communication is one of the important
aspects which is very necessary for management to be considered while dealing and interacting
with different people (Furham, 2012). There are different aspects and challenges which takes
place when are considered about interacting with people of different cultures and values. It is
very important that one should know other’s values or must follow and believes in other’s way of
living because of the cultural differences (Hurn & Tomalin, 2013).
A. The significance of effective intercultural communication
The intercultural communication plays an essential and vital role in the growth and sustainability
in the competitive world (Kirkpatrick, et. al., 2013). It is helping in dealing and managing in the
different people in effective and appropriate needed manner. With the help of this, the
employee’s integration is effectively and appropriately possible which will help in managing the
negative consequences (Martin & Nakayama, 2013). The importance of intercultural
communication is very high as it also assists in minimising or to remove the chances of
discrimination among the people. This will also assist in managing the chances of conflicts
(Chen, 2013).
B. Identify the purpose of the report
This report is focusing on the significance of the intercultural communication in the global
market. The understanding of the challenges that will be faced will focus here by referring
different authors and writers (Penbek, et. al., 2012). The possible solutions for the identified
issues and problems will also be considered and studied in this report. From this report learning
about the intercultural challenges and communication process could be gained effectively
(Mignolo & Escobar, 2013).
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C. Preview the structure of the report
The report will be starting with detailed information about the selected topic and issues. This will
be making the reader understand all the things which will be covered in the report. The next
phase is the discussion about the intercultural challenges that come across while dealing in the
international market. This will provide assistance in knowing the challenges and problems that
an organisation will come up with. The conclusion will be the next phase which will be helping
in knowing about the things which have been drawn from the discussion made. At last the
recommendation and solution for the identified problem will be discussed where the
improvements in the certain areas will be presented.
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Analysis of the current issue
The intercultural challenges at the present have been understood very threatening and
challenging as with this the efficient and smooth functioning of the work is not able to get
performed in the systematic an appropriate required manner (Spencer-Oatey, et. al., 2012). In the
present time, the challenges have been understood to be most commonly found is in the
differences in cultural values and etiquette. There are several challenges and issues that are
taking place are affecting the operations of Backpack bed for the homeless organisation. As the
help for tsunami-affected people are been planned and the required things were planned to be
availed to the places (Van Dyne, et. al., 2012). The major issues and challenges that are coming
on up the way are the differences in the cultural values and etiquettes. It has been determined that
the cultural differences are making a problematic situation for the people of the organisation as
they are belonging to Melbourne which is having a different culture from Sulawesi and other
places which were affected recently by Tsunami (Wachinger, et. al., 2013). The two situations
come up when the team reaches the destination for aid. The faced challenges during the process
of making reach the things required to the people affected with Tsunami are as below-
Intercultural challenge(difficulties in understanding etiquette)
According to Samovar, et. al. (2014), the challenges are different that come across the people
when dealing or getting interacted with the different natured person. It is been understood that
the etiquettes and living culture of the places are having a great impact on the learning and
understanding of the people. The viewpoint of Bargiela-Chiappini & Nickerson (2014), the most
challenging situation for the people now days are the lack in the knowledge about the way other
is behaving and the learning and values the other is having. The people are having a number of
issues and challenges and this is ultimately resulting in poor outcomes and the negative impact.
This is very important for the management of the firm to know the necessary outcomes of the
certain situation that will face by the company.
As asserted by Carbaugh (2013), it is very difficult for one person of a different culture to easily
understand the etiquettes and values that is been followed in another country and culture. This
will always create a situation of conflict among the people. Gibb & Good (2014), states that
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people will not be able to know about the adverse state and the problems will get an increase. In
an organisation there are different cultured people are working who faces several challenges and
issues majorly regarding the culture.
As opined by Piller (2017), the different attitude, behaviour, learning to understand all these
could be seen in an organisation when it is dealing in the global market. as stated by Holliday,
A. (2013), there are several situations where the problems are get confronted by the people in the
firm which will affect the business operations and will also impact in a negative way to the
overall operations and activities of the business.
Intercultural challenge (misinterpretation of the situation)
In accordance with Block (2013), the intercultural challenges also include the misunderstanding
of the situation. The people in the company is facing the problem in perceiving things as there
are different manner and way a person interprets the situation. For the same situation, one may
think positively and another may think in a negative manner. As opined by Sharifian & Jamarani
(2013), it is very important and necessary for the organisation to understand and know that
cultural values and etiquettes.
As asserted by Ting‐Toomey (2017), the people in the company may misunderstand the
situations and the messages that are been availed to them and this will result in un-required
outcomes and results. The ultimate result will be negative for the business and the sustainability
of the firm will get influenced highly. The operations and activities and the aims that are been
set by the company will also be not able to get meet in an effective manner. In the viewpoint of
Fall, et. al. (2013), the misunderstanding among the people in the organisation will lead to a
severe and critical condition of the firm as the efforts and hardship of the employees will not be
able to get attain in an effective manner. As asserted by MacDonald, et. al. (2013), The
perception and interpretation of the situation play an essential role which is needed to be
managed in an effective way.
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Conclusion
The aforementioned reports states and defines that the intercultural communication is vital in the
present time. It also provides the understanding that there are different issues and challenges
which come across the company to carry out it's functioning in the smooth and effective required
manner. The report makes the reader understand that the significance of intercultural
communication is very high as to manage and handle the problematic situations. The challenges
have been identified that the misunderstanding among the people and the lack in understanding
etiquette of the different culture. These were the major issues that are been faced by the company
and this has affected the operations and activities of the Backpack Bed for the homeless
organisation (Yueqin, 2013). The challenges and issues need to be managed and handled by the
appropriate use of the effective intercultural communication method.
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Recommendation
The discussion made above has helped in knowing the challenges that the company has
confronted. This is affecting the services and the way of functioning by the firm in the global
market to serve the people who are in need (Steinfatt & Millette, 2014). Therefore to manage and
handle the situation some recommendations have been identified which is very important to be
taken into notice by the firm. There are some recommendations as below-
Challenge 1
The communication is foremost things which have to be done by the people. This will be
executed effectively and in the appropriate manner by the organisation. It is important for the
company to make sure that the working environment has to be effective (Esser & Hanitzsch,
2013). The measurement of the solution will be analysed by evaluating the performance of the
employees.
Challenge 2
The in cultural values has to be trained of the management of the firm need to use the common
culture that will have to be followed by the employees and the management in an effective
manner so that the understanding and the confidence among the people will get formed in an
effective manner (Koester & Lustig, 2015).
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