Impact of Intercultural Communication on Business: Recommendations

This presentation examines the significant impact of intercultural communication on the success and growth of multinational organizations. It identifies barriers such as language differences, lack of cultural understanding, and differing work styles, which lead to intercultural communication issues. These issues adversely affect employee performance, coordination, motivation, and the overall work environment. The presentation provides real-world examples from companies like Samsung and Hyundai, highlighting the importance of addressing these issues through training, enhancing cultural awareness, and fostering effective leadership. Furthermore, it suggests practical recommendations, including leading by example, responsibly addressing conflicts, and promoting creativity to resolve intercultural communication challenges and improve business outcomes. The conclusion emphasizes the urgent need to address and resolve these issues to ensure sustained business success.

EFFECTIVE BUSINESS
COMMUNICATION

COMMUNICATION WITHIN THE BUSINESS PAVES THE
WAY FOR ENHANCED MOTIVATION, IMPROVED
TRANSPARENCY AND A POSITIVE WORK ENVIRONMENT.

• THE UNDERLYING EXIGENCY IN THE CASE IS THE INABILITY FOR
PEOPLE FROM DIFFERENT CULTURES TO COMMUNICATE
EFFECTIVELY LEADING TO INTERCULTURAL COMMUNICATION
ISSUES AND CONFLICTS.

THESIS
• THE THESIS STATEMENT IS TO UNDERSTAND THE IMPACT THAT CROSS-
CULTURAL COMMUNICATION ISSUES CAN HAVE UPON THE LONG TERM
SUCCESS OF A BUSINESS AND WHAT ARE THE RECOMMENDATIONS THAT
CAN BE MADE IN ORDER TO ERADICATE THE SAME.

PREVIEW OF THE PRESENTATION
• INTRODUCTION
• BARRIERS TO INTERCULTURAL COMMUNICATION
• IMPACT OF INTERCULTURAL COMMUNICATION ISSUE
• EXAMPLES OF RESOLVING INTERCULTURAL COMMUNICATION ISSUE 3
• RECOMMENDATIONS TO RESOLVE INTERCULTURAL COMMUNICATION ISSUE
• CONCLUSION

• LANGUAGE BARRIERS
• LACK OF UNDERSTANDING OF
DIFFERENT CULTURES
• LACK OF AWARENESS ABOUT
OTHER CULTURES
• TIME DIFFERENCES
• DIFFERENT WORKING STYLES
BARIERS TO EFFECTIVE CROSSCULTURAL
COMMUNICATION

• CROSS CULTURAL
COMMUNICATIONS MAKE IT
DIFFICULT FOR TEAM TO
COORDINATE EFFECTIVELY
• THESE ISSUES ADVERSELY
IMPACT THE OVERALL
PERFORMANCE OF EMPLOYEES.
• INTERCULTURAL ISSUES TEND
TO CREATE A CONFLICTING
WORK PLACE ENVIRONMENT
• INCREASING CONFLICTS
REDUCE EMPLOYEE
MOTIVATION WITHIN THE
IMPACT OF CROSSCULTURAL
COMMUNICATION ISSUES

RECOMMENDATIO
NS
• LEAD BY EXAMPLE
• ADDRESS CONFLICTS RESPONSIBLY
• BE CREATIVE!
• OVERSEAS ASSIGNMENT - HYUNDAI
• TRAININGS – EXAMPLE SAMSUNG
• ACCOMMODATE CULTURAL REQUIREMENTS OF EMPLOYEES
• SURVEYS

SAMSUNG
SAMSUNG
1. HEADQUARTERED IN
SOUTH KOREA
2. OPERATES ACROSS
THE GLOBE
3. CULTURAL
DIFFERENCES
4. TRAININGS

HYUNDAI
HYUNDAI
1. HEADQUARTERED IN
SOUTH KOREA
2. OPERATES ACROSS THE
GLOBE
3. CULTURAL DIFFERENCES
4. OFFSITE OVERSEAS
PROJECTS

CONCLUSION
• CROSS CULTURAL COMMUNICATION PLAY A SIGNIFICANT ROLE IN THE
SUCCESS AND GROWTH OF MULTI NATIONAL ORGANIZATIONS
• CROSS CULTURAL COMMUNICATION ISSUES ADVERSELY IMPACT EMPLOYEE
PERFORMANCE, EMPLOYEE COORDINATION, MOTIVATION AND WORKPLACE
ENVRIONMENT
• LACK OF UNDERSTANDING OF DIFFERENT CULTURES, LANGUAGES AND
WORKING STYLE LEAD TO INTERCULTURAL COMMUNICATION ISSUES
• THESE ISSUES CAN BE RESOLVED BY TRAININGS, ENHANCING AWARENESS,
CREATIVITY AND EFFECTIVE LEADERSHIP

RESOLVING INTERCULTURAL COMMUNICATION ISSUES IS
THE NEED OF THE HOUR AND MUST BE ADDRESSED AT
THE EARLIEST!
THANK YOU!