Report on Intercultural Competence in Business: Case Study Analysis

This report delves into the concept of intercultural competence within a business environment. It begins with cultural autobiographies, exploring personal influences and backgrounds of individuals from different cultural contexts, specifically Romania and England. The report then examines cultural patterns, beliefs, values, and norms of both cultures, followed by an analysis of value orientations, including high and low context communication. Furthermore, it incorporates different cultural frameworks, such as Trompenaars and Confucian values, to explain cultural similarities and differences. The report aims to provide a comprehensive understanding of how cultural factors impact business interactions and communication, ultimately promoting effective cross-cultural management and understanding.

Intercultural
competence in business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Cultural autobiography identifying the major influences on your own life.....................................3
A different cultural background and its cultural autobiography......................................................4
Cultural patterns..........................................................................................................................4
Belief...........................................................................................................................................5
Values..........................................................................................................................................5
Norms..........................................................................................................................................5
Value orientation.........................................................................................................................6
High and low context..................................................................................................................6
Different cultural frameworks to explain both cultural differences as well as similarities.............6
Trompenaars................................................................................................................................6
Confucian values.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Autobiography is undertaken as the self written concept of an individual and also tends to
take various forms in order to intimate writings which are being developed during life which is
not prominently intended to the formal book of autobiographies. Despite from this, it also tends
to undertake effective knowledge of culture and features of particular individuals, languages,
social habits and so on as it can be said that culture is symbolic language. Culture tends to put
prominent impact on the suitable personality and the behaviour of individual (Peng, Zhu and Wu,
2020). It is being identified that it effectively tends to analyse the overall personality of people
who belongs from the different culture and carry several values and beliefs that represent the
huge difference among their life and living standard. For this, the report tends to undertake
different autobiography that tends to depict regarding the difference among the culture and
values. Hence, it also tends to undertake prominent models that tends to effectively used in terms
of comparing with various profits. Hence, prominent evaluation of cultural frameworks is being
identified and also analyse the suitable differences and similarities.
MAIN BODY
Cultural autobiography identifying the major influences on your own life
Cultural autobiographies is presented with the purpose of adequate narrations that usually
heighten suitable awareness in terms of cultural identification by which better understanding
about belief, life, living style and education is processed with enhancement of experience.
As I Ileana, and I am a 40 year old individual who is married and also having a 14 year
old son and along with this born and bought up in Bucharest, Romania. I was completed and
processed mine primary schooling after that completed its graduation from high schools. After
that start I had start working at the age of 18 and being a support for his father and family. I am
an orthodox Chisrian and raised and get upbringing by her father only along with her sister as her
mother get died at the age when she is only 3 (Benčiková, Malá and Ďaďo, 2019). Thus her
father is her support stone who has guide and motivate her continuously which collectively assist
to formed a better individual in a life. She has perceived her career as by following dreams not as
by giving up and always been fair and worked by looking ahead towards career advancement.
She has an appropriate habit and hobbies of travelling and reading as she has came to England in
June 2016 as with her family and it is also be done to get a better and prosperous life ahead. And

at there she has start working within Tesco and that certain period of time comes with suitable
challenges that is required to be cope up as with this working efficiency and its effectiveness
both get advanced in collective manner. In this educational presence and perseverance assist to
manage and control all the different obstacles that is required to be control as with this she is
able to cope up from different working prospects as with this ability and efficiency to gain better
outcome is improvised in successful manner. In the year 2019 she has again start working within
the University of Bedfordshire and it is counted as the biggest and greatest achievements. As I
have married and after this complete life of mine is changes during which it is required that I
must have take few training and development that assist me to groom myself. I have attend and
process my learning and education from schooling as well and during that I enhanced my
working skills and abilities in collective mode. As I always get parallel support from my father
thus I accept it as a duty and revert it back with better efforts that highly intensify the future and
career growth of mine. I am growing up with my father and older sister and throughout this I
have attain and accomplish better of my learning as I am alone in the family who take and
manage better responsibility. These all collectively assist me to advance my working capabilities
and brainstorming which also aid to accomplish all its goals and objectives along with following
of sustained growth as by following certain dream. I have a hobbies of travelling and reading that
helps to know more about different parameters of life during this life experience and its
expectations both get improvised in systematic manner.
The another individual is from England and her name is Ana and she is also be a local
resident who has born and bought up at there as well. She has gained all her education and also
get a job over there and spend a happy and livelihood life. She is not married and a livelihood
girl who has born in Edinburgh that is Scotland's Capital and lives in a Christian family as well.
The likelihood of place is better and more advanced that collectively improvise the living style of
various individual's as different places and regions has better connectivity that offer suitable
benefits and facilities to enlarge working standards. She have raised in larger family with having
father, mother, younger brother, elder sister, grand father and grand mother. In this She also have
learned various things and practices in easiest way and I have learned different prospects from all
that she is able to attain and achieve better future goals and development within stipulated period
of instance. Ana have an inner motivation as well that is gained my hard working of both my
father and mother as they get worked harder to provide me and siblings a better future and

effectual learning. Ana get suitable support from her family as they always support her at every
conditions and during this working possibilities and its effectiveness get advanced and
improvised with suitable mode. She also learned a lot from the varied range of working through
which ability of her to cope up from all difficulties is advanced. She has completed her education
from well recognised University and completed her bachelor in administration and after that
complete her postgraduate in field of human resource. In concern of her learning she has started
working in a company and from there learn more about working style of human resource with
adequateness. In the year 2018 she get hired in a well reputed company with a post of HR and
with better salary as well. She has a dreamt of visiting all over world and it is her fantasy which
she will fulfil in year 2019 as after collecting adequate fund by her own. Ana has a hobbies of
dancing and riding and for this she has take proper training sessions of dancing in a class and
within there she has also represent her academy in many concerts. She has came from a well
balanced family who has offer a better future and sharp learning to her with this capabilities to
get over from different obstacles is also get managed systematically. Ana is an extrovert type girl
who has loved to enjoy her movements and create a better support by getting comfortable in
different situations. It assist her to make larger relations with others as with this she has a longer
relationship and a stronger network. She has always believe to follow her instinct and beliefs
through which she never blamed other for any of issues and get cope those by putting her own
efforts.
A different cultural background and its cultural autobiography
Cultural patterns
Romania culture get believed within the mixture of Slavs, Illyrians, Dacians and
predecessors of modern Romania's, Istro-romanians, megleno-romanians, aromanians that
collectively reflects culture and its tremendous effects over Eastern European influences
(Pikhart, 2018). The people of Dacian as they are the most indigenous peoples of Southwest
Europe. In addition to this Romania culture get share all the varied range of similarities as with
concern of ancient cultures as like Armenians as more of its nations get share distinct traditions
under which unique and fascinated culture is promoted and advanced as it also get share varied
trace along the route of superstitious and religious surround of archaic village. The
reinterpretation of modern times more of the traditions are having funny space and bizarre that is

only get acknowledged by Romanian people. There are basically three regions that is relative to
uniformity among culture as like Walachiam Moldavia and Transylanvia which is having its own
traditions and language. It usually get scattered as with small camps dependent over outskirts of
different cities and towns in varied ways of assimilated.
The England culture is measurably define various norms of England and English people
as its position is influenced with different type of cultures as per whole as with this homogeneous
culture is promoted. It contribute both British and world culture under which coherent traditions
is accepted and in support of this British Empire is also get expanded and absorbed throughout
the globe. It is also be accented with encompassed with diverse range of contribution as from
Afro- Caribbeans, Asian, Muslim and many other groups of immigrants (Savicki, 2020). In
addition to this it is expressed and experienced with support of social and cultural diversification
that get distinguished from Northern Ireland, Scotland and Wales.
Belief
The culture of Romania is quite rick and consist of folk traditions which is also be
nourished as with different source that predate Roman occupations. The traditional culture also
consist of arts, wood craving, ceramics, embroidery of costume, weaving, dance, household
decoration that is also be enriched with rich embraced with folk music.
The culture of England is completely influenced with the effective combination of
historic Christian and its religious life and its interrelation with varied culture of Europe and its
traditions that has direct impact over British Empire (de Hei and et. al., 2020). It also invade
suitable term of inhabitants and it is called as Brythonic or p-Celtic. The country is divided by
highland zone and a lowland zone that provide adequate support to trading and agriculture at its
highest.
Values
The person of Romanian are more proud of its customs, country, history, national
heritage and heroes as along with respect of its past. Moreover, the certain amount of get outside
by country as it is also be a part of Romanian as well. It represent adequate values as with this
adequate focus is maintained towards society and family as with appropriate appreciation by
which long term relation and trust is developed with loyalty, trust and respect.
The government of England always be taught and worked on the basis of fundamental
British values that also describe rule of law, mutual respect, individual liberty and tolerance as

by managing everyone faith and belief. It is processed with support of internal sense of
dependency and it is processed with support of code of conduct.
Norms
The religions of Romania plays essential role as with this different members of the
Orthodox church as it also get surpassed under communism as they also not get forgotten their
hope and pray. As they get sacrifice with pig dream as with this countryside has crossed its
forehead its blood be healthy (Pikhart, 2018).
In England most of the processing is addressed as with support of Fundamental British
values as with this all individual has certain level of stress and faith for each other that promote
effectual behaviour and its importance in adequate mode.
Value orientation
The dimensions of Romania is deal with different facts under which all the individual of
society get equally framework and expression of varied attitude and its extend which is
processed as per consideration of inequalities. In this different extend is is accepted with support
of hierarchical approach that also reflect inherent inequalities, expectations and centralisation
under which promotional decision is shared and promoted as per accountability of management.
The cultural value orientation is usually represent the core and basic belief as with this
human interrelationship is advanced as with extend of presenting advertising and promotions in
better way (Zhang and Zhou, 2019). In this culture is also be promoted with support of power
distance, masculinity-femininity, individualism-collectivism, Confucian dynamism and
uncertainty avoidance that is processed with long term orientations.
High and low context
Romania is a actually a high context culture that meant of people living its entire life by
make effectual understanding of different lives and a sustained information which is being
granted systematically. As a foreigner is not having similar context as with this interpretation and
understanding of information is progressed by all individual and it advance level of working and
acceptance in prior basis.
The high context culture is followed by England that actually get rely and implicit as with
this verbal communication is processed as with this collectivist, interpersonal relations and

values, stable and close interactions is progressed by which it is easy for all individual to process
its working in clear manner.
Different cultural frameworks to explain both cultural differences as well as
similarities
Trompenaars
Trompenaars cultural dimension and a model assist easy framework and practices under
which different people and its culture is promoted in advanced mode (Zhou and Pilcher, 2018). It
provide certain framework that differentiate different culture with preference of varied
dimensions and it is as explained below as: Universalism vs. particularism: It is a Romanian culture is dependent over to treat
adequate level of involvement as it also promote adequate values as with this interrelation
is developed in better way. In addition to this England culture promote individual keep
promises that process consistent logic behind decision making. Neutral vs. affective: It is a dimensions neutral culture is share along with emotions is
controlled under which England and Romanian in which controlled check is processed
within working place. Achievement vs. ascription: It usually get involved better status and knowledge under
which both the culture as England and Romanian processed better skills and experience is
processed with better ascription. Individualism vs. communitarianism: In this team working and its desire by reflecting
adequate response and consult which is fulfilled with happiness and promote
individualistic culture. In terms of reward praising that encourage individual and its
performance (Ursu, 2018). Sequential time vs. synchronous time: In this dimension completion of project is
processed with support of finished stages as in interviewing punctuality and generousness
with flexibility. Specific vs. diffuse: It is a dimension that processed adequate separation in between
personal and professional working that is overlap into two spheres. It is also be schedule
with direct focus and concern of two spheres. It is used to maintained goal under which
rate of socialisation also get advanced with respect of courteous.

 Internal direction vs. external direction: In consist of internal culture that processed
sustained belief and control in order to achieve its goals and development with
adequateness. It also used to maintain clear relation under which sustained focus is
achieved with perfection.
Confucian values
It reflect certain values that usually get prioritise heartedness, benevolence, goodness,
human life dignity and its characteristic which is essential with suitable gaining of value, benefit,
priority, order and guide towards human actions that is mainly get managed and controlled with
relation to Romanian culture. On the other hand the Romanian culture is also get propagated with
sufficient transformation of social code of conduct. It is more adequate and processed with
concern of different principles as piety, ritual and humaneness under which ordinate value is
permeate. In this appropriate support is offered in terms of civilized manner under which social
hierarchy and obeying of superiority is programmed as per inducing relative changes
(Holubnycha and et. al., 2019). It also developed adequate concern about a sense towards dignity
and formative support which has direct impact over enhancement of working standards.
CONCLUSION
Hence, by undertaking the suitable report it is identified the prominent impact of culture
and beliefs among the individuals that tends to grow and also have huge impact on the living
standard and profession. For this, the suitable behaviour is being formed which is being
developed with the help of their culture. In regard of this, culture is useful for individuals in
order to grow personally and professionally. For this, families tends to depict the believes and
values which are being added the suitable importance of culture. It also tends to contrast among
two different culture and also effectively conclude with the help of the report and also depict the
differences among suitable categories which are being based on the contrast that has been
derived. Hence, the report is useful in order to conclude for the different culture which is being
changed the way by which people look for the lives.

REFERENCES
Books and Journals
Benčiková, D., Malá, D. and Ďaďo, J., 2019. Intercultural competences in slovak business
environment.
de Hei, M. and et. al., 2020. Developing intercultural competence through collaborative learning
in international higher education. Journal of Studies in International Education. 24(2).
pp.190-211.
Holubnycha, L. and et. al., 2019. Developing Students' Intercultural Competence at the Tertiary
Level. Romanian Journal for Multidimensional Education/Revista Romaneasca pentru
Educatie Multidimensionala. 11(3).
Peng, R.Z., Zhu, C. and Wu, W.P., 2020. Visualizing the knowledge domain of intercultural
competence research: A bibliometric analysis. International Journal of Intercultural
Relations. 74. pp.58-68.
Pikhart, M., 2018, August. Technology enhanced learning experience in intercultural business
communication course: a case study. In International Symposium on Emerging
Technologies for Education (pp. 41-45). Springer, Cham.
Pikhart, M., 2018, September. Multilingual and intercultural competence for ICT: accessing and
assessing electronic information in the global world. In International Conference on
Multimedia and Network Information System (pp. 273-278). Springer, Cham.
Savicki, V. ed., 2020. Developing intercultural competence and transformation: Theory,
research, and application in international education. Stylus Publishing, LLC.
Ursu, O., 2018. The role of the Media in Acquiring Intercultural Competence. A Business
English Teaching Perspective. Studii de Ştiinţă şi Cultură. 14(4). pp.209-214.
Zhang, X. and Zhou, M., 2019. Interventions to promote learners’ intercultural competence: A
meta-analysis. International Journal of Intercultural Relations. 71. pp.31-47.
Zhou, V.X. and Pilcher, N., 2018. Intercultural competence’as an intersubjective process: a reply
to ‘essentialism. Language and intercultural communication. 18(1). pp.125-143.