Marketing Functions Interrelationship: British Airways Case Study

This report analyzes the interrelationship of marketing functions with other key departments within an organization, using British Airways as a case study. It explores the critical connections between marketing and Human Resources (HR), highlighting how HR supports marketing through recruitment, training, and employee development to enhance sales and profitability. The report also examines the vital role of finance in providing resources for marketing activities and the impact of the marketing department on financial performance. Furthermore, it delves into the collaboration between marketing and Research & Development (R&D), emphasizing how R&D brings innovation and new product/service ideas to meet customer needs. The report also explains the interaction between the marketing and production departments, focusing on how the production department provides services and products that align with customer requirements. This interconnection is essential for achieving the business objectives of British Airways. The report emphasizes how effective collaboration between these departments is crucial for the success of the business, ensuring that marketing strategies are aligned with overall organizational goals and customer satisfaction.

Interrelationship of marketing functions with other departments of the
organisation.
To achieve the overall success of the business there is need to maintain the effective and efficient relation with the other
departments of the organisation. All the function of marketing is focus on the customer and which are interconnected with
the other units of the company. These interrelation of the marketing functions of the British Airways are explained below
Marketing with HR
The functions of human resources management are to
recruit, select, train and develop the employees so that
they will work to increase the sales and profits of the
business. So, the department of HR helps the marketing
department to recruit the employees who have the
effective skilled and knowledge of marketing and works to
increase the profits. Programmes of training is organised
by the HR management which improve the understanding
of the employees about how to promote the products and
services in the market.
Marketing with finance
Every business needs money so in the working operations of the
British Airways department of finance supports and helps the
marketing department with variety of effective information and
statistics about the prices of the services which customer will
expect. The funds are provided to the marketing department so
that they run their activities and operation of marketing
effectively. As per the budget decided by the finance department
marketing department produces the products and services of the
organisation. The department of finance is very essential for the
success and growth of the marketing management in the business
of the British airways.
Marketing with R&D
In the British Airways the department of research and
development bring innovations, new ideas and effective
services and products in their flights for the customer. For the
fulfilment of the demands of the passenger there is need of the
research and development department which brings the new
ideas and innovation in the business operations that will helps
seek the attention of the people and increase the sales and
profits of the business. Marketer work with the researcher in
order to meet the requirements of the people and make the
company successful in the present and future conditions. So, for
the success of the British Airways the interconnection between
the department of R&D and marketing department is very
essential because it will help to achieve the goals and
objectives.
Marketing with production department
The department of marketing collects the data and information
about the needs and wants of the customer so that the production
department provides the services and products as per the customer
needs. Marketers also research about the value, quality and
expenses of the products that will helps to the production
department to provides the products and services in the effective
quality and affordable prices. In the business of the British
Airways the department of production improves the quality of
services and products which the passengers do not like with the
help of market research. The department of marketing attracts the
customer by showing the effective services in the flights of the
British Airways which can help the company to achieve its
business objectives.