Space Disegno: An Interior Design Business Proposal for London, UK

This report is a business proposal for Space Disegno, an interior design business in London, UK. The proposal identifies the opportunity in the rapidly growing interior design sector, driven by changing consumer preferences. It outlines the project's aim to analyze growth opportunities, assess market scope, and evaluate implications for Space Disegno. The rationale highlights the high demand in the London market. The report details data collection methods, including primary data through questionnaires and secondary data from various sources, with a focus on simple random sampling. Data analysis will be conducted using qualitative techniques, specifically thematic analysis. The project plan includes a Gantt chart outlining the 16-week timeline for proposal preparation, data gathering, and analysis. The report concludes that the interior business sector is developing rapidly, and Space Disegno can capitalize on the trend of maximizing space in homes. The report provides references to journals, books and online resources.

Proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Opportunity identified..................................................................................................................3
Outline the project........................................................................................................................3
Aim and objectives......................................................................................................................3
RATIONALE...................................................................................................................................4
DATA COLLECTION....................................................................................................................4
Sampling .....................................................................................................................................4
Data collection ............................................................................................................................5
Data analysis................................................................................................................................5
Issues of reasonable access to the kinds of data and information................................................5
Organizational barriers and solution............................................................................................5
Expected outcome........................................................................................................................6
CONCLUSION ...............................................................................................................................6
PROJECT PLAN.............................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Interior design is the most most profitable and fast growing business sector in UK. There
are number of corporations operating their business in the same sector in order to gain attraction
of end users who are having need of the same. The sector of interior design is the most profit
making where number of designers are highly skilled in making beautiful and feel-good spaces
for consumers in accordance with their requirement. This particular sector make it possible to
maximize living space whereby consumers can be easily utilize limited space in best manner.
However, it consists of several designers such as Bosocolo Interior design and Chantel Elshout
Design consultancy (Best 20 interior designers in Britain, 2016). Along with that, several other
businesses are also associated so that project related to re-innovation of home can be completed
in minimal time. In addition to this,
Opportunity identified
Interior business sector is growing at rapid speed because of changing preferences of
buyers with regard to multi-purpose room and homes. However, they want good quality of
services and home in their less space along with appropriate budget,. Hence, current business
will focus on designing furniture, color, paint and dividing rooms in accordance with
requirement of clients. However, main emphasis will be laid on small space and preferences of
buyers. However, multi-purpose furniture, curtain and electrical setting at home will also be
handled by Space Disegno.
Outline the project
The project of Space Disegno will provide high quality interior services to those who has
less space available for their home. This project will lay emphasis on optimum utilization of
limited resources and provide ease to buyers for making their home in accordance with their
specific requirement. However, Space Disegno will also be helpful to select furniture according
to budget of buyers. It aids in meeting their requirement effectively so
Aim and objectives
Aim-To analyze the growth opportunity for Space Disegno as Interior Design business in
London, UK.
 To assess the scope of interior design business in London,UK
 To evaluate the implication for Space Disegno in Interior Design sector.
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 To evaluate benefits of interior design in London for Space Disegno
 To suggest different ways to successful entry of Space Disegno in Interior Design sector
of London.
RATIONALE
Interior business sector of London is in high demand because of rapid increase in population
along with their changing preferences (1,869 London Interior Designers and Decorators, 2016).
At this juncture, new business will be started to enter into the same sector so as to get good
potential. However, the main issue remain related to uncertainty in the market. Owing to this,
present study will be conducted to get information related to scope of the sector and its benefit
for new business. However, implication of interior business will be assessed in the light of
customer satisfaction, competition and profitability. Therefore, the main purpose of conducting
study is to analyze suitability of current business in interior business sector of London.
DATA COLLECTION
The data collection process will be completed with the help of collection of both primary
and secondary data. However, these two are basic data collection procedure which aid to provide
sufficient data for completion of research aim and objectives. Following aspects will be covered
in collecting data for the present study-
Sampling
Sampling refers to individual unit of population which represent entire population for
study. Current study will be based on both primary and secondary data hence it is important to
incorporate sample size for gathering primary data. Sampling require to apply appropriate
methodology to select the targeted population (Crowther and Lancaster, 2012). In this regard,
basically two types of sampling design such as probability and non-probability are used which
proves to be effective in producing valid outcome for the study. However, current study will be
based probabilistic where simple random sampling will be applied. Owing to this, simple
random sampling will be selected where all respondents get equal chance to get select in the
study (Grafton, Lillis and Mahama, 2011). Owing to this, data will be collected from 50
consumers referring services of interior designers. Here, respondents will be targeted in
accordance with simple random sampling whereby large amount of information is gathered.
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Hence, selected population will be asked for their preferences related to design of home, space
and other related factors.
Data collection
Primary and secondary are two types of data which are generally use to collect
information for completing the study. For collecting primary data questionnaire method will be
used under which open and close ended question will be added. It will be helpful for researcher
to find information related to growth opportunity for business (Daniel and Sam, 2011). On the
other hand, secondary information will be gathered from respondents from wide range of sources
like journals, books and online article. It proves to be effective in drawing valid outcome so as to
meet purpose of study effectively (Fiegen, 2010). Furthermore, questionnaire method aid to
assess information related to scope of interior business in term of consistent growth, rate of
return and other related factors.
Data analysis
The data collection for present study will be analyzed through qualitative technique.
However, there are two types of method used for analyzing collected data such as qualitative and
quantitative (Nakkeeran and Zodpey, 2012). Owing to this, current study will be based on
qualitative data whee thematic analysis will be applied for in-depth analysis. Here, themes will
be prepared in accordance with research questions that proves to be effective in reaching at aim
of the study.
Issues of reasonable access to the kinds of data and information
There are several issues which could affect data collection process of study. For example,
time constraint might have direct impact on primary data collection procedure. Owing to this,
time will be saved by sending questionnaire to respondents (Howell, 2013). However, they will
be asked for the them prior to initiation of data collection procedure. Furthermore, some of the
sites might be restricted to use where research will get prior permission to resolve the issue. It
facilitates researcher in gathering more information related to research issues and aim.
Organizational barriers and solution
The proposed organization Space Disegno might face issue related to low demand of
products and services at initial stage because of less awareness among buyers. However, it might
be possible that sales turnover at beginning go slow (Franklin, 2012). The issues related to
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change in technology, political and legal factors affect business performance. Similarly, higher
competition in the market remain the major issue at present time and in future as well. For
beating competition customized planning will be done with proper involvement of customers.
They will also offer some discount occasionally (Ihantola and Kihn, 2011). Owing to this,
company will shed light on promoting its services among end users by applying effective
methodology. Here, corporation will use internet marketing through which large mass of people
will be targeted at time which will tend to affect sales turnover in positive manner. In addition to
this,
Expected outcome
The expected outcome of study reflect that interior business sector of UK is at book
because of fast increasing trend of population. At the same time, preferences of buyers are
changing because of their life style and busy schedule. Owing to this, current business will get
good response from buyers thereby it can meet requirement of end users in an effectual manner.
CONCLUSION
The aforementioned report concludes that interior business sector is developing at rapid
speed in order to meet long as well as short term objectives of firm. It can also be said that, new
business will have growth in future as it focuses upon utilization of small space in making
beautiful home. This aspect proves to be effective in delivering good quality of services to end
users. Apart from this, appropriate data collection plan will be implemented which assists
research in drawing valid outcome.
PROJECT PLAN
Gantt chart is the effective method to show all activities of research along with time.
Following table is showing that overall procedure for completing the Gantt chart will take
approximate 16 weeks. The first two week will be consumed in preparing proposal. In the same
manner secondary data will be gathered in two weeks. In addition to this, data analysis chapter
will taken five weeks to complete extract outcome in the light of new business.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Preparation of
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research proposal
Stating objectives
of the study
Conducting review
of literature
Research
methodology
Analysis of both
primary and
secondary
information
Drawing valid
conclusion
Providing
recommendations
Final Submission
of report
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REFERENCES
Journals and books
Crowther, D. and Lancaster, G., 2012. Research Methods. 2nd ed. Routledge.
Daniel, S. P. and Sam, G. A., 2011. Research Methodology. Gyan Publishing House.
Fiegen, M. A., 2010. Systematic review of research methods: the case of business instruction.
Reference Services Review. 38(3). pp.385–397.
Franklin, M. I., 2012. Understanding Research: Coping with the Quantitative-Qualitative
Divide. London and New York: Routledge.
Grafton, J., Lillis, M. A. and Mahama, H., 2011. Mixed methods research in accounting.
Qualitative Research in Accounting & Management. 8(1). pp.5–21.
Howell, K. E., 2013. Introduction to the Philosophy of Methodology. London: Sage
Publications.
Ihantola, E. and Kihn, L., 2011. Threats to validity and reliability in mixed methods accounting
research. Qualitative Research in Accounting & Management. 8(1). pp.39–58.
Nakkeeran, N. and Zodpey, S. P., 2012. Qualitative research in applied situations: Strategies to
ensure rigor and validity. Indian Journal of Public Health. 56 (1). pp. 4-11.
Online
1,869 London Interior Designers and Decorators. 2016. [Online]. Available through:
<http://www.houzz.com/professionals/interior-designer/london>. [Accessed on 7th May
2016].
Best 20 interior designers in Britain. 2016. [Online]. Available through:
<http://www.telegraph.co.uk/finance/property/advice/10520933/Best-20-interior-designers-
in-Britain.html>. [Accessed on 7th May 2016].
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