Detailed Analysis of Internal Communication Methods and Peer Critique

This discussion board post analyzes internal communication methods, focusing on their characteristics such as clarity, simplicity, and attention, as well as the two main types: horizontal and vertical communication. The post also critiques a peer's article, 'Driving Employee Engagement: The Expanded Role of Internal Communications,' highlighting the significance of internal communication in fostering employee engagement and trust. The critique identifies missing components, such as the types of internal communication, and discusses the importance of face-to-face communication and transparency in building trust and resolving ambiguity within an organization. The post references relevant literature to support its arguments, emphasizing the impact of communication methods on employee attentiveness and engagement.

POST 1
Internal communication methods have been chosen as an exemplary business communication
to describe about its characteristics and analyse for justifying as the chosen business
communication. The internal participants in an organisation forms the internal
communication which are arranged in a network of information flow system (Verčič &
Vokić, 201). This is responsible for forming together the relational bondage of an
organization and ensures smooth functioning of the organizational activities. Within the same
organization, the process of exchanging information is facilitated by the various internal
communication methods. The main characteristics of the internal communication methods
are:
 Clarity: The accuracy of channelling meaning of the message from the senders end to
receivers end are high. This characteristics shows that when the message meaning is
clear, the receiver can understand the subject of information.
 Simplicity: The language and the method of internal communication are kept less
expensive and simple due to which the sender have to choose the best methods to
communicate internally (Verghese, 2017).
 Attention: The receiver give attention to the received information as quickly as
possible. This characteristics is chosen as it reveals that the information should not be
reloaded with unnecessary information and must be kept short and simple to gain
attention of the respective sender.
 Types: There are two major types of internal communication, that is, horizontal and
vertical communication (Verghese, 2017). The chosen characteristics shows that
when communication takes place within similar rank or position it is horizontal
communication and communication taking place at a hierarchy level it is termed as
vertical communication.
For example, messages like email and text messages to communicate for sharing
organizational information, training developed internally and unique to an organization,
presentation through visual communication to publicise knowledge, strategies, policies and
other decisions. Here media are capable of presenting knowledge and information in digital
formats that are easy and fast to access however it is utilised for both internal and external
communication.

References
Verčič, A. T., & Vokić, N. P. (2017). Engaging employees through internal
communication. Public Relations Review, 43(5), 885-893.
Verghese, A.K., 2017. Internal Communication: Practices and Implications. SCMS Journal of
Indian Management, 14(3).

POST 2
For the purpose of this study the peer post “Driving Employee Engagement: The
Expanded Role of Internal Communications” authored by Karen Mishra, Lois Boynton and
Aneil Mishra have been critiqued on the basis of a particular business communication which
is internal communication methods. The original post is comprehensive as the keywords such
as internal communication, employee engagement, and trust are related to the subject topic of
internal business communication and are the characteristics for an internal business
communication. The missing components of the peer article are found to be the types of
internal communication which did not identify the basis of information flow system. The
study did not mention about the horizontal business communication which takes place at the
similar rank and have addressed the communication at hierarchy level respectively which is
vertical in nature. The plausible characteristics such as clarity and attention are identified in
the form of trust and face to face communication within the article (Mishra, Boynton &
Mishra, 2014). This states that clarity or transparency in communication improve the trust
between the leaders/managers and employees. Example like producing effective internal
communication have the potential to solve uncertainty and ambiguity within an organization.
It is being critiqued Kang & Sung (2017), the mode of disseminating message affects the
intensity of communication effectiveness.
Within this article, the internal communication is termed as an essential component
for driving employee engagement. Face to face internal communication method on the other
hand influence the degree to which employees are attentive towards their managers/leaders
which again impacts the employee engagement. Further within internal communication, the
face to face communication is considered as more effective in gaining attention of the
employees. This is supported by the example of the verbal cues like tone of voice and non-
verbal cues like the facial language and body expression add as an element towards effective
communication. However Kang & Sung (2014) critiqued that effective face to face
communication in an organization requires certain level of expertise which becomes more
effective in harnessing employee enthusiasm.

References
Kang, M., & Sung, M. (2017). How symmetrical employee communication leads to
employee engagement and positive employee communication behaviors: The
mediation of employee-organization relationships. Journal of Communication
Management, 21(1), 82-102.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), 183-202.