Internal Communication Strategy: Social Media for Bembos Restaurant

This report, authored by Jimena Martinez, examines the use of social media for internal communication within Bembos, a fast-food restaurant in Peru. The introduction highlights the increasing importance of social media in modern communication and its potential benefits for businesses. The discussion section delves into the necessity of social media for internal communication, exploring the advantages and disadvantages of platforms like Facebook Workplace Meta and Simpplr. The report analyzes these platforms, evaluating their features, costs, and integration capabilities. The conclusion recommends Simpplr as the most suitable solution for Bembos, emphasizing its potential to improve employee engagement and streamline communication. The report suggests that Bembos should carefully consider its strategy before implementation. The report references sources to support its arguments.