Internal Environment Analysis: A Key Attribute for Tourism Managers

This assignment analyzes the critical role of understanding the internal environment for modern tourism and hospitality managers. It emphasizes the need for internal analysis to determine an organization's strengths, weaknesses, opportunities, and threats, aiding in strategic decision-making and converting weaknesses into strengths. The paper highlights how understanding the internal environment contributes to improved service quality, customer satisfaction, and achieving organizational goals. It discusses the key factors influencing the internal environment, including leadership, employees, resources, organizational culture, and capabilities. Moreover, the assignment underscores the importance of this understanding for effective decision-making, resource management, and financial planning, ultimately leading to successful operations and memorable customer experiences within the tourism and hospitality sector. The provided solution references key academic sources that support the arguments.

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Topic: Understanding the internal environment is necessary attribute of a modern tourism
and hospitality manager
Blog 1
In the dynamic environment, it is essential for the attribute of the modern tourism as well as
hospital manager to understand the internal environment. Internal analysis is an exploration of
manager’s organisation competency, cost position, and competitive viability present at the
marketplace where they are performing their business operations (Grant, 2016). The internal
environment helps modern tourism as well as hospitality manager in order to determine the
strengths, weakness, opportunities, and threats of the company. This analysis supports the
managers in making the right strategies in order to convert the weakness of the company and
making them the strength (Williams, 2019). In addition to this, the understanding of the internal
environment is necessary in order to adopt the strategies to gain the opportunities as well as
reducing the threats. Understanding of internal environment is essential for the company’s
success because it contributes to the operations that make the manager to deliver the delight
services in tourism and hospitality. The managers bring the improvement in the quality services
that lead to the customer’s satisfaction that is the major motive behind the existence of company,
which is possible by understanding the internal environment of organisation (Camisón and Forés,
2015).
Blog 2
Understanding of the internal environment consists of the factors that majorly influence the
activities that has been conducted by the organisation which include leadership, employees,

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material resources, culture of organisation, the capabilities of the organisation (Smith, 2014). It is
essential for the modern tourism and hospitality manager to understand the major influences so
that they can overcome them and work in order to provide the delight and memorable
experiences to their customers within the market (Evans, Stonehouse and Campbell, 2012). The
managers need to take the decision in order to achieve the organisation goals and objectives. The
understanding of the internal environment is essential for taking the effective decisions. If in case
the manager take the decision without understanding the internal environment which include
their strengths, weakness, threats, opportunities, resources and capability then they won’t get
achieve and their operations will get fail (Cliff Notes, 2019). The information about the resources
and capabilities is required for financial returns. The financial planning or budget preparation is
based on the internal factors because it includes the major assets (tangible, intangible, or human
resources) as well as the liabilities (which include their obligations). This information will helps
the manager to generate more resources in order to work effectively which is possible because of
understanding of internal environment that is required attribute of a modern tourism and
hospitality company.

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References
Camisón, C. and Forés, B. (2015) Is tourism firm competitiveness driven by different internal or
external specific factors?: New empirical evidence from Spain. Tourism Management, 48,
pp.477-499.
Cliff Notes. (2019) The Internal Environment [Online]. Available from:
https://www.cliffsnotes.com/study-guides/principles-of-management/managerial-environments/
the-internal-environment [Accessed on 28th April 2019]
Evans, N., Stonehouse, G. and Campbell, D. (2012) Strategic management for travel and
tourism. Taylor & Francis.
Grant, R.M. (2016) Contemporary strategy analysis: Text and cases edition. New Jersey: John
Wiley & Sons.
Smith, S.L. (2014) Tourism analysis: A handbook. New York: Routledge.
Williams, R.S. (2019) Why Is an Internal Analysis Important? [Online]. Available from:
https://smallbusiness.chron.com/internal-analysis-important-80513.html [Accessed on 28th April
2019]