Coca-Cola: Analysis of Internal and External Factors - Business Report

This report analyzes the internal and external factors impacting Coca-Cola, employing SWOT and PESTLE models to assess the company's position in the market. The SWOT analysis highlights Coca-Cola's global brand recognition and distribution expertise as strengths, while identifying dependence on the retail industry and imitable products as weaknesses. The analysis also explores opportunities such as expanding into healthier product lines and adapting to changing consumer lifestyles. The PESTLE analysis examines the impact of political factors, including policy changes, economic factors such as expansion in developing countries, and social factors related to consumer lifestyle shifts and R&D investments. The report concludes that a thorough understanding of these factors is crucial for effective business planning and decision-making to avoid potential market damage. The report also includes references to academic sources and online resources used for the analysis.

INTRODUCTION TO BUSINESS
STUDIES

TABLE OF CONTENT
INTRODUCTION
INTERNAL AND EXTERNAL FACTORS
CONCLUSION
REFERENCES

INTRODUCTION
Businesses in the market need to understand the factors which are
going to impact the operations and productivity of the business.
The planning and decisions have to be made after analyzing the
internal and external factors of the business.

INTERNAL AND EXTERNAL FACTORS
With the help of SWOT and PESTLE models Coca cola will be
able to analyse the internal and external factors of the business in
the market.
SWOT
Strengths
The company has recognition globally which is making the
brand portfolio very strong which is a very important factor for
the organization to have.
The company has expertise in distributing their products and
services which are making the company have higher competitive
advantage as well as having higher sales which is present.

CONTINUE…
Weaknesses
The company is dependent on retailing industry which is a great loss for the company. The
products of Coca cola are imitable in nature which has to be monitored and standards of the
company have to be higher so that there is going to be loyalty of the customers in the
organization.
Opportunities
The company can explore products which are healthy for the customers which is the new
demand of the customers which is coming up in the market.
The lifestyle is changing which is that customers are getting influenced by advertisements
which they are seeing which are why the company will have to find more ways to be able to
advertise themselves in order to attract more customers.

CONTINUE…
PESTLE
Political factors
There are a lot of policies which have changes after Trump government has come up in
US which the organization will have to implement in order to be able to operate
effectively and efficiently in the market.
There are set food and drug administration policies which the company has to follow so
that the reputation and brand image is not getting harmed of the organization in the
market.

CONTINUE…
Economic factors
 The company is having a stable economic factor in the organization and
expanding in developing countries like China and India are a great
opportunity for the organization to be able to have effective growth.
Social factors
 There are a lot of changes which have to be done in the organization so
that there is going to be effective sales and the lifestyle of the customers
also has to match. The company has to achieve the targets and for that
they have to invest in R&D to be able to operate effectively.

CONCLUSION
From the above presentation it can be concluded that the businesses
in the market need to have a good understanding of factors which are
going to have an influence on the working of the organization.
Analyzing the market before making plans and decisions is important
so that the business will be able to avoid the further damage.

REFERENCES
Cavazza, B.H and et.al., 2019. Management and business of autonomous
vehicles: a systematic integrative bibliographic review. International
Journal of Automotive Technology and Management. 19(1-2). pp.31-54.
Kostova, T and et.al., 2019. The construct of institutional distance through
the lens of different institutional perspectives: Review, analysis, and
recommendations. Journal of International Business Studies. pp.1-31.
Zhao, J.L., Fan, S. and Yan, J., 2016. Overview of business innovations
and research opportunities in blockchain and introduction to the special
issue.
Online
Bhasin, H., 2019. SWOT analysis of Coca cola. [Online]. Available
Through: < https://www.marketing91.com/swot-analysis-Coca cola/>.
Frue, K., 2017. PESTLE Analysis of Coca cola. [Online]. Available
Through: < https://pestleanalysis.com/pestle-analysis-of-Coca cola/>.

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