Communication Skills Report: Accounting Firm Communication Tools

This report examines communication skills, focusing on internal and external communication tools for a renowned accounting firm experiencing downturn due to ineffective communication. It proposes the development of two key tools: a private, group messaging and chat tool for internal communication to facilitate information sharing among 5000 employees across different managerial levels, and telephonic communication as a traditional yet effective external communication tool to engage with consumers. The report emphasizes the importance of transparency, reliability, and trust in building a strong competitive position. It references academic sources to support the proposed communication strategies.

Running head: COMMUNICATION SKILLS
Communication Skills
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Communication Plan
The establishment of the communication transparency determines the business success in
an effective way. The development of the appropriate communication tool helps in activating
connection with both internal and external environment (Rutsaert et al., 2014). The case reflects
that this renowned accounting firm currently experiencing the downturn due to ineffective
communicational process. The development of the internal and external communication tool will
be beneficial for accomplishing the business objectives and strengthening the reputed position.
The further study would introduce two major communication tools for both internal and external
environment.
Development of Internal Communication Tool
The internal communication tool is mainly used for communicating with the internal
stakeholders, mostly the associated staffs or employees. The case study reflects that this
renowned accounting firm includes 5000 employees and operates within different managerial
level. It is necessary for the associated staffs to gather the necessary information related to the
organisational functionalities, goals, and objectives. The use of the social media platform would
be helpful for developing the communicational transparency among the internal staffs and
associates. One of these social media communication tool is Private, Group Messaging and
Chat tool, which is much helpful in developing the internal communication (Huang, Baptista and
Galliers 2013). With the help of this tool, the associated employees can communicate with the
managers from all levels in a personal chats. The managers would take the active participation in
communicating the necessary information with the associates. Especially, when proposing new
ideas or introducing any new technologies, the managers can gather the staffs in this social media

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platform. The firms, which have the huge number of employee strength, can use this tool much
effectively. However, it is even essential to keep the record and inform the employees to convey
the messages.
External Communication Tool
The telephonic communication is one of the most useful traditional methods that have
been widely used by the business communicators. It is noticed that the firms deal with the
external market in order to gather the supports from the consumers from the external world. The
consumers often seek information when they are interested about any particular service or goods.
With the help of landline telephone services, the business executives can communicate much
efficiently with the external consumers (Nah and Saxton 2013). In fact, in time of crisis scenario,
the communication is much important for the business marketers. When the consumers can
communicate through the telephone calls, it generates the sense of reliability. The establishment
of trust would help the company to develop the competitive position for long run. It is thus
important to treat the telephone as one of the most effective business communication tool.
Recording a voice mail would also help the service executives to get back to the customer as per
their needs. Resolving queries through telephonic calls would ensure the business sustainability
for the long run (Mishra, Boynton and Mishra 2014). Accordingly, the renowned accounting firm
can re-establish the competitive position by providing the effective service and building the
communicational transparency with the external world.

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References
Huang, J., Baptista, J. and Galliers, R.D., 2013. Reconceptualizing rhetorical practices in
organizations: The impact of social media on internal communications. Information &
Management, 50(2), pp.112-124.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
pp.183-202.
Nah, S. and Saxton, G.D., 2013. Modeling the adoption and use of social media by nonprofit
organizations. New Media & Society, 15(2), pp.294-313.
Rutsaert, P., Pieniak, Z., Regan, Á., McConnon, Á., Kuttschreuter, M., Lores, M., Lozano, N.,
Guzzon, A., Santare, D. and Verbeke, W., 2014. Social media as a useful tool in food risk and
benefit communication? A strategic orientation approach. Food policy, 46, pp.84-93.