Analyzing Internal & External Factors Affecting Tower Suites' Growth

This research project proposal focuses on analyzing the internal and external factors that impact the organizational growth of Tower Suites by Blue Orchid, a case study within the hospitality sector. The study aims to develop a comprehensive understanding of the business environment, identifying key factors influencing the hotel's performance. The research will explore the context of the business environment and its effect on the business. The research objectives include gaining knowledge about internal and external factors, determining the models used to assess the business environment (such as PESTLE and SWOT analyses), and recommending strategies for overcoming challenges. The methodology involves a positivism research philosophy, a deductive approach, and a survey strategy for data collection, with 30 employees as the sample. The project will use a Gantt chart for time management and frequency distribution analysis for data analysis, with MS-Excel for data visualization. The literature review covers internal and external environmental factors, models used for assessment, and strategies for addressing challenges, emphasizing the importance of open innovation, customer focus, and performance monitoring. The research adheres to ethical principles such as confidentiality and informed consent.

Research project proposal
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Contents
INTRODUCTION...........................................................................................................................4
Background of the study:........................................................................................................4
Context of the research...........................................................................................................4
Research aim:.........................................................................................................................4
Research Objectives:..............................................................................................................4
Research questions.................................................................................................................4
Scope and rationale of the study.............................................................................................5
TIME FRAME.................................................................................................................................6
LITERATURE REVIEW................................................................................................................7
To develop basic knowledge about internal and external factors of business environment.. 7
To determine various models used by organisation to assess internal and external business
environment............................................................................................................................7
To recommend strategies for overcoming the challenges faced in business environment by
Tower Suites by Blue Orchid.................................................................................................7
METHODOLGY.............................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Background of the study:
Business environment is defined as is defined as factors or forces which impact an
organisation ability to develop & maintain successful customer relationship. In addition to this, it
is the total of all people, entity & other factors which are outside the power of industry but
impact on production and performance level (Bruijl, 2018). Internal and external environmental
are two main types of business environment that directly effect on growth of an organisation in
both positive and negative manner. There are various models and business tools were used by
hospitality industry in order to assess external and internal factors which impact on their growth
and productivity level. It help in dealing with such complex environment and also help in
maintain performance level at marketplace.
Context of the research
This research project is based on hospitality sector and Tower Suites by Blue Orchid is a
chosen hotel. The respective organisation want to gain knowledge about internal and external
factors that impact on the growth of an organisation (Hamilton and Webster, 2018). It assist
higher authorities to increase their understanding about models that assess internal and external
business environment along with the strategies to deal with the issues faced within business
environment. This assist hotel to develop effective strategy and maintain its performance and
productivity level at marketplace.
Research aim:
“To analyse different internal and external factors that affect organisational growth. A
case study on Tower Suites by Blue Orchid”
Research Objectives:
 To develop basic knowledge about internal and external factors of business environment.
 To determine various models used by organisation to assess internal and external
business environment.
 To recommend strategies for overcoming the challenges faced in business environment
by Tower Suites by Blue Orchid.
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Research questions
 What is internal and external factors of business environment?
 What are the various models used by organisation to assess internal and external business
environment?
 What are the recommend strategies for overcoming the challenges faced in business
environment by Tower Suites by Blue Orchid?
Scope and rationale of the study
Scope: This research involves wide scope as it assist in gaining knowledge about
different internal and external factors that affect an organisational growth. The main objective of
this study is to identify business environmental factors that impact on growth of an organisation.
Population of current investigation are employees of Tower Suites by Blue Orchid. Therefore
research had wide scope.
Rationale: One of the main research behind choosing such investigation topic is to
analyse different internal and external factors that affect organisational growth. In addition to
this, this research will assist at both personal as well as professional level (Uluskan and Godfrey,
2018). In context to personal level, it enhance the skills of researcher that are data analysis, time
management, data collection and so on. If it is talking about professional level, such study
support by raising knowledge about internal and external factors that affect organisational
growth. In addition to this, it also assist in gaining insight about models used by company to
analyse the level of internal and external factors that impact on growth and performance of
company.
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TIME FRAME
Time plays an important role for researcher in order to complete project as per the time
period. Gantt chart is defined as a toll of time management which will be adopt by researcher in
this project. It involve various activities which are useful in completion of research. In addition
to this, it will assist investigator in identification of initial and ending time of investigation
completion. The chart pf present research will be given below:
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LITERATURE REVIEW
To develop basic knowledge about internal and external factors of business environment.
According to Fraser Sherman, 2019, it is stated that external factors are those which take
place outside the company and is difficult to predict as well as control. It involve elements such
as political, social, legal, economical, technological and so on (What Are Internal & External
Environmental Factors That Affect Business, 2019). On the other side, internal factors are
those which raise within an organisation. These are employees, plans & policies, resources,
company culture and many more. It is important for an organisation to analyse the impact of
such factors so that strategies were developed in order to deal with them as it has direct impact
on performance and growth of a business entity.
To determine various models used by organisation to assess internal and external business
environment.
As per the view point of Erica Olsen, 2018, it is determined that there are various models
used by companies in order to analyse internal as well as external business environment. In
context to external business environment, PESTLE analysis is effective that is consider by many
organisations. It is basically a technique for understanding various external factors that influence
business productivity (Framework for evaluating business environment, 2018). In addition to
this, it involve both negative and positive aspects which not only help in dealing with external
issues but will also help in developing effective policies foe dealing with issues that can arise at
any time in future. In relation to internal business environment, SWOT analysis were used, it
help business entity to capitalise its strengths and decline the impact of weaknesses on business
performance. In addition to this, it also help in assessing best opportunities and reduce affect of
threats which help an organisation to attain higher growth and success at marketplace.
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To recommend strategies for overcoming the challenges faced in business environment by Tower
Suites by Blue Orchid.
According to Alvaro Rodriguez, 2017, it is analysed that there are various strategies that
help a business entity to deal with the challenges faced within business environment. One of the
strategy is open innovation as it will help in remaining competitive at marketplace and also assist
in offering quality and new service to customer which attract them and leads to increase in
profitability of an organisation (Principles to deal with business environment, 2017). Another
strategy is focus on customers, it is important for a company to emphasis on fulfilling the
requirements of customers as it will help in fighting with rivals and maintain performance in an
effective manner. Furthermore, there are also other strategies such as monitoring performance,
fulfilling employee requirements, focusing on social factors, safeguard environment and so on.
METHODOLGY
It is defined as the procedure of collecting data by using research techniques, instruments
and many more. The main motive of research methodology is to give valid as well as reliable
information about research topic. There are various forms of research methodologies which will
discuss below:
Research philosophy: Positivism and Interpretivisim are two forms of philosophies
which assist in data collection & data analysis as well. In the present investigation, positivism
type of research philosophy is useful as it assist in gathering, analysing as well as using
quantitative data. The main reason for choosing such research philosophy is it does not consume
high time and also give valid results if compared to interpretivisim philosophy.
Research Approach: Deductive and t form of approaches will be used to analyse
information about particular topic. For the investigation, deductive approach will be adopt as it
facilitate in assessing quantitative information that does involve or consume high time.
Research strategy: It is important for researcher to make use of appropriate research
strategy for collecting data in an effective manner. These are mainly action research,
experimental, survey, focus group and so on. For collecting information about internal and
external factors affecting growth, survey will be adopted by the investigator, as it will assist in
collecting primary information with the help of questionnaire.
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Research Choice: Quantitative and Qualitative are two main types of research choice. As
per the present research, qualitative research is consider as more valuable as it help in collecting
numerical data within short span of time (Gandhi, 2017).
Data collection: There are mainly two forms of data collection method that is primary as
well as secondary. In order to collect primary data, questionnaire will be developed by researcher
as it help in gaining valid results and did not need maximum time as well. For collecting
secondary information, articles. Books, magazines, Journal papers and so on sources will be used
for literature review.
Sampling: The two important types of sampling techniques are Probability and non-
probability. For choosing the appropriate sampling for current investigation, probability
sampling will be useful which help in choosing large sample size in less time period. 30
employees of Tower suite by Blue Orchid will be chosen randomly.
Research ethics: There are different research ethics principle which should be apply by
investigator in present study (Kokodey, Gnezdova and Lomachenko, 2018). These are
confidentiality, informed consent, anonymity and avoid deceptive practices. With the help of
such research ethics, investigator can complete whole activities of research in an ethical and
proper manner.
Data analysis: For analysing the quantitative information gathered from questionnaire,
frequency distribution analysis will be used as an analytical technique. It will assist researcher in
analysing information in a systematic and timely manner. In addition to this, MS-Excel will also
be using by researcher for making graphs as per the research question. It facilitate investigator in
showcasing information in graphical as well as proper manner.
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REFERENCES
Books & Journal
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Uluskan, M. and Godfrey, A.B., 2018. Business environment-supply chain framework and
benchmarking supply chain structures. Benchmarking: An International Journal.
Kokodey, T., Gnezdova, I. and Lomachenko, T., 2018, October. Modeling the global business
environment based on polycyclic theory. In The International Science and Technology
Conference" FarEastСon" (pp. 487-499). Springer, Cham.
Gandhi, L., 2017. Human resource challenges in VUCA and SMAC business
environment. ASBM Journal of Management, 10(1), p.1.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Online:
What Are Internal & External Environmental Factors That Affect Business, 2019 [online],
Available through; https://smallbusiness.chron.com/internal-external-environmental-factors-
affect-business-69474.html
Principles to deal with business environment, 2017 [online] Available
through:<https://bmilab.com/blog/2017/9/6/6-principles-to-deal-with-business-challenges-in-a-
complex-world>
Framework for evaluating business environment, 2018, [online], Available
through:https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/common-
frameworks-for-evaluating-the-business-environment/
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