Strategic Alliances: Sky Team, Star Alliance, and One World

This report provides an analysis of international strategic alliances within the airline industry, focusing on Sky Team, Star Alliance, and One World. The introduction highlights the importance of international business and how these alliances facilitate global connectivity and revenue generation. The report then examines the structures, objectives, and member airlines of each alliance, discussing their respective strengths and weaknesses. It explores the benefits of strategic alliances, such as convenient booking, frequent flyer recognition, and access to lounges, while also addressing challenges like disagreements on pricing, fuel costs, and member attrition. The analysis includes examples of airlines leaving alliances due to mergers or disputes, illustrating the dynamic nature of these partnerships. The report concludes by emphasizing the importance of strategic alliances in enhancing customer experiences and driving the competitive landscape of the airline industry.