Responding to Change: Strategies for International Airline Group

This report examines contemporary issues impacting the travel and tourism industry, with a focus on the Thomas Cook Group and the International Airlines Group. It identifies key issues such as technological advancements, environmental awareness, and increased security, and explores how these issues drive changes in the sector. The report also discusses current trends like sustainability tourism and eco-tourism, and analyzes how International Airlines Group can respond to these changes through strategic implementation of political, economic, social, and technological considerations (PEST analysis). Furthermore, it addresses the consequences of businesses failing to adapt to these changes and emphasizes the importance of addressing cultural values to enhance customer satisfaction and promote sustainable development within the tourism sector. This assignment, contributed by a student, is available on Desklib, a platform offering a wide range of study tools and resources for students.

Contemporary issues in
Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Issues that are creates drive changes on travel and tourism sector.......................................1
1.2 Different current issue with appropriate methods and resources..........................................2
TASK 2............................................................................................................................................3
2.1 Current trends that influence changes in travel and tourism sector......................................3
2.2 How to expand in niche tourists market................................................................................5
TASK 3............................................................................................................................................5
3.1 How international Airline group will respond to change......................................................5
3.2 Develop strategies through international Airlines could respond to change.........................6
3.3 Strategies for the selected International Airlines businesses to respond to change..............7
TASK 4............................................................................................................................................8
4.1 Impact of issue and trends address the issue with the tourism agency.................................8
4.2 Consequences of businesses falling to respond the changes ................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Contemporary issue is the major drive that impact on travel and tourism industry in
significant manner. It determines the environment that are related to business operation for
assessing business problems. Furthermore, in order to shape the travel and tourism industry, UK
has many opportunities to expand their operations and functions in significant manner (Sotiriadis
and Apostolakis, 2015). Therefore, it demonstrates different activities that are playing in the
business and assess issues that are occurred related to day life. In this context, present report is
based on the Thomas Cook Group that operate effective functions and operations to leads with
profitable outcomes results. They are providing effective functioning in travelling sector
activities that assists to meet with goals and objectives. For gaining insight knowledge of the
present report, it covers issues that create drive changes in the travelling sector to develop
effective functioning in it. Furthermore, it includes issues that are determine solution with
different resources for developing effective functioning at workplace. Moreover, it includes
emerging trends that are creating effectiveness to develop effective functioning at workplace.
With this aspect, International Airlines Group has been selected that provide effective services to
evaluate and meet emerging demand of tourism.
TASK 1
1.1 Issues that are creates drive changes on travel and tourism sector
In the travel and tourism sector of the UK market, there are different issues taking place
and creating impact on its functions and operations. In this context, Thomas Cook Group
provides various services to attract customers in the country (Becker, 2016). Following are
certain issues that are drive change and create impact on the travel and tourism sector:
 Technological advancement: It is the one of the major issue that creates certain changes
in the travel and tourism sector in large manner. In order to increasing these aspects, the
chosen business required improves quality and services. In this context, main example
can be seen that is hospitality sector enterprise that are continuous making advancement
(Dickinson, Ghali and Norgate, 2014). In this industry, quality of services also improves
that done through adding more features that helps to attract large number of people. It
creates lot of growth in the travel and tourism sector so that it impacts in the large context
within the business environment. Search engine and social media also facilitate to expand
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destinations and tourists in holiday to connect different businesses. Major role of this
technology is to create facilities for development of tourists and tour (Inversini and
Masiero, 2014). Tour operators are also making facilities to improves effective services
in the travel and tourism sector.
 Increasing in the environmental awareness: It is another important element that drive
number of changes in travel and tourism sector. It impacts highly and creates awareness
towards the harm in the tourists' attraction (Yuan, Gretzel and Tseng, 2015).
Development of these types of trends consists as the green tourism that promoted through
protection and safety of environment. Every person need to take part in this process so
that responsibilities will be increasing continuously that assists to contribute effective
part. Wastage also need to be taken in proper way in rubbish and dustbin. It contributes in
the improvements and increasing knowledge for the different environmental issues
(McKercher, Mackenzie and Pang, 2014).
 Increased security: In this aspect, arrangement require for proper safety and solution for
the particular threat in the community and society. In order to increasing the level of
tourism, security improvement also required at workplace. It is the major challenge in
front of tourism sector so that objectives and goals will be accomplish in significant
manner. Concept of the tourism develops in international and local level as well (Kwok,
Kwok and Richards, 2017). Hence, several countries follow their own process that make
security in tourist attraction.
1.2 Different current issue with appropriate methods and resources
Travel and tourism industry also increasing their level of efficiency which generate more
money. In this aspect, economic growth will be promoted that increasing growth of customer
attraction as well. Eco-tourism is the effective element in current time that enhance tourists and
travellers that are responsible to make effective results in the safety (Buhalis and Foerste, 2015).
Following are certain issue with methods explains that make effective results in the nation:
Terrorism and counter to measure the terrorism: With this regard, the tourism
industry has main aim is to protect tourist’s destination from terrorist’s activities. There are
various areas in all over the world in which terrorism activities impact on the customer attraction.
In addition to this, political climate also increase threat for their own life (Luo, Zhong and Meng,
2017). There are also certain attack such as Bomb, influence to customer and they are not
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preferred to see particular place. In different nations, government also restrict to see that places
there are affected on economy growth as well.
International and local laws: There are several nations where rules, regulations, etc. are
strictly followed that impact on the enhancement in travel and tourism operations. These
regulatory frameworks also influences people to visit particular place very less amount (Wu and
Pearce, 2016.). In some nations, strict laws impact on the customer attraction that impact on the
functions and operations of the destinations. Countries also practising that counter terrorism rules
create major issue in the business environment. Laws of these places must be followed strictly so
that tourist destinations can be protected in significant manner.
Loss of culture: Many times, cultural values of the tourist’s destinations also hamper in
order to create certain modifications and alteration. In addition to this, it also helps to get
attention of visitors to give more values which create better satisfaction and accomplishment of
their wants. In order to increase the sales of travel and tourism activities, cultural values need to
be see and attained at workplace (Kim, and Ritchie, 2014). For example, tradition followed by
customer, food which prefer by them, etc.
TASK 2
2.1 Current trends that influence changes in travel and tourism sector
In order to make effective functions in the travel and tourism sector, there are several
changes required that assists to make alternative form of tourism. It relates with keeping and
maintaining distance from the traditional aspect that build and maintain relationship with
tourists. It consists in the right aspect that enhance sustainability development in the particular
country. This form of the tourism assists to share and use of the different services of local people
(Jayawardena, Jayawardena and MacDonald, 2017). It also helps to focus on the preservation of
natural environment, traditions, authentic, etc. There are different kinds of alternative tourism
activities followed such as Eco-tourism, food tourism and rural tourism.
Sustainability tourism: Sustainability tourism has main aim is to keep balance between
local environment and the present community. Therefore, they are able to fulfil each customer
demand and protect them in effective manner (Chen, Huang and A. Cai, 2014). With this aspect,
negative impact also take place on the communities and environment which could be create
impact on the tourism which not managed properly. Further, in working for sustainability
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tourism, local people and economy are major element that assists to promote effective results in
the business. In this cooperation require different group that are taking participation to develop
effective results in it. It includes following elements:
 Royal park project management with advisory board.
 Tourists (Tsang, Lee and Qu, 2015).
 People and organisation of local
 Hotel industry and leisure travel
Strategies also requires accomplish effective results through sustainable tourism
 It assists to ensure that restrictions on the visitors also carried through lead in effective
manner which create impact from income from tourism.
 In order to formulate plans in which high amount of fund needed through environment
will be protected (Timothy, Saarinen and Viken, 2016).
 In the generating the plan, tourists and local people need to understand the concept of
sustainable environment. It has been observed that involvement of local people create
major impact to put positive efforts in it. Hence, participation assists to make effective
results in the business environment (Quadri-Felitti and Fiore, 2016).
There are certain political factors included that impact on the functions and operations of
the travel and tourism sector enterprise:
Objective: Main objective of the travel and tourism industry is to create effective offers and
make environment friendly for future development (Kwok, Kwok and Richards, 2017).
Bio diversity: It assists to enhance conserve of the bio diversity so that appropriate body of
management formed to build wide range of activities.
Landscape for maintaining committee: Main objectives in order to behind formulation of
committee that assists to create maintenance of park, protect trees, etc. that create effective
programs (Yuan, Gretzel and Tseng, 2015).
Enhance awareness: In this aspect, direction of parks also play very important role to build
partnership without authorities such as greater London.
Eco-tourism: Tourism activities are based on the nature experience which is known as the eco-
tourism (McKercher, Mackenzie and Pang, 2014).
2.2 How to expand in niche tourists market
Covered in poster
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TASK 3
3.1 How international Airline group will respond to change
In order to determines alteration, businesses affected due to certain operations and
functions which might be impact on its development. In this way, there are several changes need
to be implemented that make effective contribution for success of the company. In traditional
term, there are different firms exists and engage in systematic way. In this aspect, interaction of
customer and managers not needed for developing profitability at workplace. Large number of
individual also support to interact through using social sites and many other aspects.
In the Internally Airlines is the fundamental aspect that assists to develop effective
results. In the travel and tourism sector, PEST analysis has been selected that assists to identify
impact on the travel and tourism activities (Luo, Zhong and Meng, 2017).
Political factors: In order to deal with several activities, every enterprise need to expand
their operations and functions in different areas. In this aspect, British Airways need to assess
political impact in the particular nation where they demand to expand the business operations. In
this way, rules and regulations must be followed effective conditions with new rules that are lead
with increase of taxes (Tsang, Lee and Qu, 2015).
Economic factors: With this regard, responsibilities of administrative department has
been followed as per the rate of currency in market, etc. that are impact on the business activities.
In order to execute the business operations, it is very important to assess and examine value of
particular current where the organisation establish their operations (Yuan, Gretzel and Tseng,
2015).
Social factors: Further, it is very important for British Airways to assess customer taste,
preferences and attitude towards the particular products and services that are made to accomplish
effective results. In order to conduct the study, effective services also categories that enhance
amount of profit in the particular environment. Variations in the factors could be impact on
demand and it assists to deal with the issues for development of the organisation (Kwok, Kwok
and Richards, 2017).
Technological factors: Technology also play very important role in the British Airways
that assists to make sure that profitability will be gain by the manager. In this way, updated
technology also make effective services to satisfy customers demand and requirement. It is also
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helps to book online services for booking of flights, hotels, etc. (Dickinson, Ghali and Norgate,
2014).
Hence, it can be stated that British Airways need to expand their operations and functions
through investigate PEST activities. It can be done by the managers to get positive response from
the customers.
3.2 Develop strategies through international Airlines could respond to change
In the business environment, modifications affect to the commercial in term of directly
and indirectly. In this way, effective advantages can be develops through formulating policies
and strategies. In addition to this, identification required for short and long term targets that are
done on time so that managers will perform several fictions and operations in this aspect.
Managers could also plan the future activities, that are reviewed to accomplish mission and
vision of the business environment (McKercher, Mackenzie and Pang, 2014). Therefore, each
person need to assign duty and responsibilities to develop effective functioning at workplace.
Future development of the new products and services also create better satisfaction of the
customers so that it is other essential element to the organisation. Any variation in particular
choice of customers required that create impact on demand and affect to sale of products and
services (Timothy, Saarinen and Viken, 2016).
In addition to this, British Airways also leading with association of UK so that they have
more than 500 aircraft in all over the market. Presently, the chosen enterprise offers services in
more than 200 nations. In order to produce more profits and revenue, ING and Lberia operating.
International Airlines Group: It is the most of the popular and famous aircraft in all
over the world. It creates effective market share to ensure that profitability will be develops in
successful aspect. In order to changes in the market conditions, different techniques need to be
adopted through taking more products and services for customers. In addition to this, it is
important to utilise the resources and methods that enhance quality of services. For employer of
the organisation, it is important to accomplish mission and target of the company. It assists to
identify right direction which need to be followed by the business (Dickinson, Ghali and
Norgate, 2014). In order to formulate the strategy, opportunities also exists that create several
advantages in it. With the help of offering products and services, the organisation can deal with
customer demand in effective way. The company also getting more customer in their business
which helps to enhance revenue and profits (Kwok, Kwok and Richards, 2017).
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Iberia: It is the another important part of the airline which assists to modified and change
policies so that objectives and goals accomplish in systematic way. With this regard, service
marketing association needed so that it assists to utilised elements of marketing mix. Guidance
also develops that decide to set right price of products and services. In addition to this, they can
use better channel of communication also assists to promote effective results in the travel and
tourism sector. In addition to this, certain facilities also needed to create good comfortable and
luxury things that required to provide facilities for different customers. At workplace of the
Iberia, several issues create negative impact on the functions and operations of the organisation.
Therefore, accident must be resolve to avoid problems and considered effective development of
the business (Dickinson, Ghali and Norgate, 2014).
3.3 Strategies for the selected International Airlines businesses to respond to change
There are different number of strategies exists that followed by British Airways. In this
aspect, the organisation can deal with change situations and requirement of the customers for
ascertain positive results. In order to utilise various methods and techniques, customer
satisfaction can be made in positive aspect. Hence, time will be save and advantages creating
with policy and strategies which make support to give proper direction with several activities.
The organisation could also respond to make certain changes and needs of the customers. It is
very important for the enterprise to use effective strategies to implement modification.
In the selected business unit, certain changes need to be made due to it effect on the
business unit. Operations could be change with changes made in demand of customers, tax rate
and many others (Tsang, Lee and Qu, 2015).
International Airlines Group: This enterprise create impact to generate more number of
customers that enhance profitability at workplace. In this way, specific areas of the market
develop to accomplish particular objectives and goals. In order to formulate and identify target
market, changes are needed at workplace in which activities need to be performed effectively. In
order to establish PEST, external factors and its impact develop in the business operations. These
are external forces that could be impact and identify business plan in significant manner. All
these activities develops by manager to formulate the effective plan. There are variety of services
exists that provide that could be develops in systematic aspect. From the various alternative
opportunities, the organisation need to choose the best one so that objectives will be accomplish
(Dickinson, Ghali and Norgate, 2014).
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Lberia: It includes several elements of marketing mix that are properly used and carried
to accomplish business objectives. With the help of new and advanced technology, travel and
tourism enterprise will easily fulfil their requirement in systematic aspect. It is important
perspective to grab different opportunities that are exists in the market place. As results, growth
will be accomplished to gain more profits and revenue.
TASK 4
4.1 Impact of issue and trends address the issue with the tourism agency
There are number of issues exists that create impact on the tourism industry in direct and
indirect way. Thomas cook group operating there activities in different areas of the world.
Therefore, the organisation is known as the quality of services and increasing efficiency in
operations. Changes is the another important element through the business can accomplish their
goals and objectives in systematic aspect (Yuan, Gretzel and Tseng, 2015).
 Changes in structure: In order to develop effective functioning in business, structure
need to be developed that make effective functions in it. With this regard, manager of the
business requires implement the sources that lead to increase capacity of the business.
Thomas Cook Group also establish and acquire work of the enterprise which assists to
enhance market share of the business. Hence, market share of the company increasing
continuously. (Dickinson, Ghali and Norgate, 2014). In the changes of structure and
development. The chosen business need to make certain changes that assists to fulfil
customer demand.
 Employment level: In the business enterprise, changes are required to perform several
activities that make successful results and affect to the level of workers. In this aspect,
high cost is needed for employing people in business to share roles and responsibilities
among people. With the help of changes, it has been observed that communication
needed timely so that managers can provide direction to perform several activities as per
the requirement (Luo, Zhong and Meng, 2017). Each employment level profitability will
be develops in systematic way that assists to meet with targets and outcomes.
 Technological advancement: In addition to this, changes are need to be introduced and
observe that are adapted in business for development of the objectives and goals.
Therefore, it assists to enhance profitability and outcomes at workplace (Dickinson, Ghali
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and Norgate, 2014). With the help of advancement in technology, operations and
functions will be ascertain for management of the enterprise. In this way, target and
objectives of the business develop in successful way.
4.2 Consequences of businesses falling to respond the changes
Travel and tourism sector is continuously grown that also enhance economic growth in
the country. In this aspect, hospitality sector of UK market also developed for ascertain more
effective results. Industry offers services in coastal areas, archaeological sites with clean beaches
so that visitors increasing in the western nation. In addition to this, consequences are also
developed as acquisition, merger, horizontal, liquidation, vertical, etc. These aspects highly
impact on the operations and functions that are required for solving issues and assess the trends
of travel and tourism (Dickinson, Ghali and Norgate, 2014). Different tour operators also adopts
certain changes which needed to make effective business and survive it in competitive market.
Hence, consequences developed when sales will be reducing through increasing profitability.
This will create effective results when the organisation unable to create more growth and
progress in the nation. It also assists to deliver quick services that make liquidation which needed
for effective functioning at workplace. In order to develop effective functioning, the selected
business unit requires make certain changes which needed to respond towards goals and
objectives. When the organisation unable to make quick liquidation, respond need to be
developed to make changes in the scenario (Timothy, Saarinen and Viken, 2016).
It can be highly impact on the progress and functioning of the company to stay outside
the world and lead with recession and crises. For example, British Airways also require make
certain changes for development of the organisation. Liquidation also require attain overall
profits with setting budget. British Airways unable to get many customers together so that they
require liquidation to operations and functions that are carried for ascertain more profit and
revenue (Tsang, Lee and Qu, 2015). Therefore, it can be referred as the increasing fuel cost that
assists to make effective functions in the organisation. Along with this, there are certain changes
need to be implemented that are place for developing strategy for solution poor performances,
changes in climate, etc.
Therefore, there are different methods consist that are developing to make effective
results in business to operate several functions and operations. It is also dealing to develop Euro
in the development of profitability and performances (Dickinson, Ghali and Norgate, 2014).
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CONCLUSION
From the above report, it can be concluded that travel and tourism sector is the important
sector of the world. In this aspect, at workplace of the chosen enterprise different types of
tourism agencies developed that possess effective participation in UK for development. With this
regard, functioning also needed for development of the objectives and goals. In this context,
contemporary issue create major impact on travelling activities that are important for create
effective results in the business unit. In addition to this, it also summarized about the different
issues such as terrorism, healthy and safety concern. These issues create major impact on the
operations and functions of the country. Furthermore, it articulated about international airline
group which required to create certain changes in the industry for development of the business.
Moreover, strategies also justified that create certain changes for respond to it that make
profitable business operations at workplace. Issues and trends need to be identified that impact
on its functions and operations in significant manner to accomplish the business objectives.
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