Strategic Alliances in Aviation: Star Alliance Market Expansion Report

This report provides a comprehensive analysis of Star Alliance, a prominent international strategic alliance within the aviation sector. The study begins with an executive summary and an introduction to the concept of international business and the significance of strategic alliances in the current global market. A thorough literature review explores the utilization of international strategic alliances for foreign market expansion, the motivations behind their formation, and the associated benefits and challenges for involved partners. The analysis and discussion section delves into the practical application of these alliances, specifically examining how Star Alliance has helped its partners achieve their objectives. The report then offers recommendations for alternative market entry strategies, followed by a concluding summary of the findings. The report covers key elements of the global environment impacting international activities, including recent patterns of global trade and investment and market selection techniques. Risk minimization methods and concepts for gaining workplace experience are also considered.