Amazon.com's International Operations: A Business Development Report

This report delves into the international operations of Amazon.com, focusing on its e-commerce strategies and the challenges it faces, particularly concerning customer behavior and the need for physical interaction with products. It examines the implementation of Amazon Go, a grocery store concept, as a response to these challenges, highlighting its reliance on customer data. The report discusses the advantages and disadvantages of this approach and provides recommendations for expanding Amazon's physical presence to enhance customer reach. The analysis is supported by references to relevant academic sources and provides insights into Amazon's position in the online retail industry. The report concludes with a discussion of how Amazon can further develop its business.

INTERNATIONAL OPERATIONS OF
AMAZON

About the company
 Amazon.com is a multinational
technology based organization
that has its origins in Seattle,
Washington.
 The organization mainly
focusses its operations in
different activities like, cloud
computing, e-commerce and the
artificial intelligence based
aspects (Amazon.com 2019).

INTRODUCTION TO THE ISSUE
Amazon.com has recently started
facing major issues based on the
habits and needs of people
related to the physical contact
with the products that they wish
to purchase (Aulkemeier et al.,
2016).

DISCUSSION IN DETAILS BASED ON THE
ISSUE
The issue that has been
mentioned is mainly related to the
lack of effective number of
customers who visit the website in
order to purchase the products
(Aulkemeier et al., 2016).

ADVANTAGES OF DIFFERENT
APPROACHES
A major approach that has been
implemented by Amazon.com in
order to develop the physical
stores is termed as Amazon Go
(Aulkemeier et al., 2016).

DISADVANTAGES OF DIFFERENT
APPROACHES
Amazon Go is mainly a grocery
store that is able to fulfil the
requirements of the customers.
The facilities that are provided in
the Amazon Go based stores are
developed with the help of data of
the customers that is available to
them (Aulkemeier et al., 2016).

CONCLUSION
Amazon.com has developed a leadership position in the online retail
based industry. However, the lack of proper customers has been able to
affect the sales of the organization to some extent. The organization
has not been able to fulfil the needs of customers based on seeing the
products and purchasing them according to their own wish.

RECOMMENDATIONS
 Amazon.com can be recommended to increase the number of stores
that have been developed by the organization in order to increase the
reach towards the customers.

REFERENCES
• Amazon.com 2019. Amazon.com: Online Shopping for Electronics,
Apparel, Computers, Books, DVDs & more. [online] Amazon.com.
Available at: https://www.amazon.com/ [Accessed 19 Apr.
2019].
• Aulkemeier, F., Schramm, M., Iacob, M. E., & Van Hillegersberg, J.
(2016). A service-oriented e-commerce reference
architecture. Journal of theoretical and applied electronic
commerce research, 11(1), 26-45.