Analysis of Apple Company in International Management Context

This report provides a comprehensive analysis of Apple Company's international management practices. It delves into the company's background, internal analysis, and resource analysis, including a SWOT analysis. The report explores Apple's strategic capabilities and applies the 4Ps theory of innovation, examining product, process, position, and paradigm innovations. It also discusses Maslow's theory of motivation within the context of Apple's operations. Furthermore, the report addresses the lawsuit case between Apple and Fortnite, highlighting the challenges the company faces in a competitive market. The analysis covers various aspects of Apple's business, including its strengths, weaknesses, opportunities, and threats, providing a detailed overview of its performance and strategies in the international market.

STUDENT ID=
APPLICATION TASK
Emerging Topics of International Management
STUDENT ID=
6/8/2021

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Table of Contents
INTRODUCTION:..........................................................................................................2
The Problem Statement.................................................................................................3
LAWSUIT CASE WITH APPLE AGAINST FORTNITE:.........................................3
BACKGROUND.............................................................................................................3
INTERNAL ANALYSIS..............................................................................................4
RESOURCES ANALYSIS...........................................................................................5
STRATEGIC CAPABILITY ANALYSIS...................................................................5
CONCEPT OR THEORY:..............................................................................................6
INNOVATION SPACE 4PS THEORY.......................................................................6
MAIN CATEGORIES................................................................................................6
1. PRODUCT INNOVATION....................................................................................6
2. PROCESS INNOVATION.....................................................................................6
3. POSITION INNOVATION....................................................................................6
4. PARADIGM INNOVATION.................................................................................6
MOTIVATION.............................................................................................................7
MASLOW THEORY:................................................................................................7
APPLICATION OF CONCEPT /THEORY:..................................................................7
INNOVATION SPACE 4PS THEORY OF APPLE COMPANY.............................7
MOTIVATION.............................................................................................................9
MASLOW THEORY:................................................................................................9
CONCLUSION:..............................................................................................................9
REFERENCES:.............................................................................................................10
APPENDIX:..................................................................................................................11

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INTRODUCTION:
International management operating is in more than one country this management of business operations in an organization serving
markets. The capacity to do the multicurrency transaction, managing across borders, acquaintanceship with the local market, and the judicial and
financial conditions all need more information behind expectation. Within the general boundaries, emphasize the need for a substantially more
exception set of abilities than managing. It requires comprehensive experience of economic situations or versatility. The evolution of a general
policy usually starts with something that is so much an emergent strategy.A global phenomenon whereby the nations of a world becoming unite
and business boundaries between nations are fading, because of globalization, international management is a challenging field for any learner of
administration. In the domestic market companies of all sorts are no longer restricted to manufacturing and marketing their assets and
services.Possibly have business exercise anyplace in the globe, Companies are inspired to investigate global markets to stay contentious
(Madura, 2020).
Based in the United States of America the Apple Company is a multinational corporation. The main focus of the apple company is
electronic products, for example, mobile phones, media players, computers, computer hard wares, and many more things. The founder of the
apple company is Steve Wozniak and Steve job, the company was founded in April 1976 in Cupertino, California. Apple Company is the best
corporation in manufacturing high-quality buyers of electronics accessories; the main center of the company is on the production and designing
of electronics and other related buyer software goods. Since 1976, it's establishing that despite the stiff business, the apple organization
has experienced enormous growth providing world-class software, internet facilities, and hardware throughout the world. To give the most
reliable computing experience to the learner, customer and creative professionals is the vision of the company. In the start, they only focus on the
manufacturing of the personal computer, since in 2007 they remove apple Computer Corporation from the name of the organization. The
business has reached by venturing out of clients of electronic industry, apart from the usual personal computers; they change the name of
company for the tremendous growth.
The Problem Statement
Apart from the Company dealing with succession problems in every competitive sector, Apple has difficulty surviving in a quickly
shifting environment. Following the disappearance of Steve jobs, the leadership regimes faced the difficulty of maintaining competition in the
emergent market as the companies restructured market procedures and products. Case studies towns and cities of underlying competition as the
main problem that Apple is now facing as a Cook, and other key managers are developing new methods against the competition. In the case of
Apple, there are two significant difficulties which have direct relation to the fundamental problem. The first is the question of MR Cook's
capacity to match his predecessor's inventive capacity as he imposes a new function to his power. The other core of the problem is the natural
fact that the new CEO is hiring an emerging very competitive firm because of the introduction of disruptive technologies that undermine Apple's
innovation and capacity to compete across a broader technological landscape. The computer market has undoubtedly gotten very competitive,
with smart phones, tablets, and personal. Although the market needs more investments and entry limitations, numerous firms seem to have found
a method to thrive and compete strongly with the industry.
LAWSUIT CASE WITH APPLE AGAINST FORTNITE:
The App-Store is at the sensitivity of the legal contest. The continuing apprehension take a new twist when Epic gave mobile-games players for
example: Fortnite, a method to get paid for it directly for products, finding a way from the App-Store as well as Google-Play store. Noticing
that Google and Apple both get a 30% incise of the majority of buying’s made in their stores which are online, Epic rated products that
characteristically price is $ 9.99 in those supplies at $ 7.99, offering game players a reduction and money off. As a result, it direct Google and
Apple to eradicate Fortnite from their Google and Apple stores, which not merely stop the progress of the arrival of new game-players it made
difficult the previous game players who already had the app for updating it and kept playing. Epic had taken legal actions against Google and
Apple, quarrel their in-app fee systems, obliging incise of sales of Epic, was anticompetitive, autocratic and monopolistic. On the other hand,
Apple disagrees that Epic violated an agreement and, consequently, the corporation took what it measured "suitable procedures," in hauling the
Fortnite app.
BACKGROUND
Steven Jobs, who was CEO at the firm, created Apple in the 1970s. Apple was first formed in 1976 as a computer firm and quickly noted
for its intuitive graphic user interface adaptation strategy, which saw the adoption of the first mouse and on-screen windows. Apple Inc is a US
firm based in Cupertino, California, with renowned technology. Apple is committed to new consumer electronic products such as mobile phones,

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music media equipment, tablets, and personal computers worldwide. “The corporation also sells and manufactures software, peripheral products,
and digital content iTunes distribution for third-party customers” (Green, 2015).
Steven Job worked on novel items and by 2001 the release of the iPod, a product that was listed among the market leaders in music
players, played its full creation. In the end, iPhone came into play in 2007, followed by the most successful iMac, iPad, and iTunes. This meant
that, together with excellent customer assistance, the electronic items throughout the product base gradually became the key objectives of the
organization. Apple ranked high in customer satisfaction with the American Consumer Satisfaction Index (ASCI) in the second quarter of 2009,
providing technical help, feedback, and face-to-face connection. Through a base score of 77 on a 100-point scale, they have received 83
percentage points during the second quarter of 2006, which are the finest technically satisfactory customer service in the category PC. Business
experts said that companies had won the company's loyal customers over other PC suppliers to focus on product innovation and customer
happiness.”Customer service quality is a defining factor for every company's success and not its products, and for this reason, the three
companies have generated enormous profits from this technique” (Finkle, & Mallin, 2010, 16(7), 31).
Our company's market sector analysis shows intense competition in computer and electronic technology. By increasingly innovative
product designs and operational execution, Apple retained its competitive edge. The product lines have diversified, and its products have been
supplying to retail stores and retailers deleted. The corporation also opened up 247 shops with an average of $29.9 million in revenues, including
19 domestic locations. The company has loyal numbers of the consumer base growing.
Apple debuted its i-Life package in 2003 with enhanced i-DVD, i-Movie, i-Photo, and iTunes versions. By establishing the iTunes Music
Store online in 2003 in collaboration with "The Big 5" Music Corporations, Apple continues its digital lifestyle strategy –BMG, EMI, Sony
Entertainment, Universal, Warner. This enabled iTunes Music Store to present more than 200,000 songs online. In 2003, Apple debuted Mac G5
with two 2GHz PowerPC G5 processors, the world's fastest computer. Providers contributed to Apple's diversification of its offerings. Apple has
signed a multi-year deal requiring its main components, including the random dynamic access memory DRAMs, LCD displays, NAND memory
flash, and microprocessors, including Hynix Half-Driver, Intel Company, Samsung, Micron, and Toshiba Corporation. It also has international
partnerships with other companies to ensure that the final product assembly focuses on quality issues. Market research, Apple has been reported
on many occasions for market research to obtain personal information. “In partnership, Apple has also developed information-gathering
compatibility with other service providers such as MobileMe and iTunes stores, requiring customers to register a "telephone ID company" before
buying the goods” (Lusted, 2012).
The company needs to develop many strategies to beat its competitors to survive the competitive environment, such as changing the price
of the product, which is a temporary solution, improving product characteristics, which are key to success, creatively using distribution channels,
and developing relationships with the supplies. Looking at these cases, the price of advertising was reduced by brand familiarity. In this context,
Apple has expanded its product markets to include digital consumer devices like iPod, iPhone, iMac. Apple's dominant computer markets
introduce itself to the digital training organization as a leading source of technical solutions for educators, web designers, and graphic artists. The
iPod software was then included in the iTunes Windows version, making it much easier to buy and use by everyone. The feedback system and
the outreach activities introduced at Apple enabled users to report problems on defective computers and the company before problems arose.
“For example, i-Mac was one of the goods of the company that had generally been reported to be causing customer problems, and the firm
replied to it by offering reimbursement bonuses of 15 percent to all the 27-centimeter-long faulty iMac in the UK” (Yun, Jung & Yigitcanlar,
2018).
INTERNAL ANALYSIS
Also referred to as SWOT analysis, Sales & Marketing Strategies are developed for a firm to evaluate the competition and enable it to achieve its
marketing & strategic goals. For the construction of the marketing plan, a SWOT Analysis of the Apple organization's market position is
required.
STRENGTHS WEAKNESSES
“Apple Inc.” strengths are as follows:
 Which depends on inventive technology manufactured by
Apple and also unidentified by the opponents of Apple;
 Lack of opposition which will help the company to
develop services and goods to first-class level of
quality
 Apple is famous for protecting secrets at the back
of its technology. This enables Microsoft to benefit

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 And of first-class excellence and quality in accordance
with the approval of consumers;
software’s which will work with its plat-form of
computer
 Current Market situation is very strong
 Capability of having outstanding graphics
 Management of Its business on environmental foundation
 They are becoming more cost effective .The
company of Apple is constantly refusing to struggle
on price of its products and rely in its place on
stylishness of design, user-friendliness,
trustworthiness and incorporated traits to prevail its
clients.
 There is no compatibility between personal
computers of Apple and other software’s. If it
exists it will help in boosting the revenues of sales.
 Customers are trustworthy and loyal because Apple
communicates with its consumer to sort out any technical
issues.
 Innovation of apple I-pod touch and internet devices
having wifi In 2008 because it provides huge storage
capacities, an intuitive interface, and total control over
various forms of media
 Inadequate cost suppleness and modification to
changes socially and economically.
OPPORTUNITIES THREATS
 A further partnership with prominent international
companies such as Samsung Electronics and Microsoft to
promote the company globally in the field of electronics and
software collaboration.
 All customers were able to buy apps produced by third
parties like iPhone, iPod Touch, and games, the Apple
App shops were opened.
 Lack of competition which result in weakness of
the company
 Social and economic as well as demo-graphic
changes couldn’t be adjusted to weakness of
marketing position.
 The market position ,demands and sale rates of
company are damaged by the economic situation
internationally
RESOURCES ANALYSIS
“In the middle of the financial crisis, Apple has continued to implement its strongest line of goods with the best-in-class workers and customer
sales totaling $10 billion in quarterly revenues in 2009 and $25 billion in non-debt cash security. The corporation also has significantly altered
demographic and socio-economic parameters, such as population distribution changes and increases/reductions of social group income levels”
(Apple reports, 2008; Hesseldahl, 2009).
STRATEGIC CAPABILITY ANALYSIS
The strategy of Apple to integrate iMac desktop-based Intel’s with portable Mac Book Pro software has improved its market dominance. In
addition, it seemed that the development of feedback and feedback programs, which enabled customers to report on failed machinery, acquired

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competitive advantages over competitors.”The corporation has also set up a support center to deal with software problems in a planned way
before they occur” (Apple reports, 2008).
CONCEPT OR THEORY:
INNOVATION SPACE 4PS THEORY:
As described on lecture 2
John Bessant and Joe Tidd devised and developed the 4Ps model/method for analysis. Tidd and Bessant invented this notion and published it for
the first time in 2005.
MAIN CATEGORIES
The 4Ps model/method is included 4 main categories: appendix
 Product innovation
 process innovation
 position innovation
 Paradigm innovation.
1. PRODUCT INNOVATION
In essence, product innovation is all about products and services given by the company. Most people on the internet understand product
innovation as that it includes products or services, such as new electric cars, new scissors that shape different designs. Product is the category of
innovation the most generally thought of; in reality when many people discuss innovation they consider that they are relay on the product. It
includes the development or creation of new goods and services and can found commonly.
2. PROCESS INNOVATION
Innovation in processes comprises techniques and changes that are delivered or generated for products and services. Each structure in
companies is an important component of that. More than the competition, we can offer products and services. We may provide extended
guarantee duration, 24-hour service including weekends. Innovative processes center on transformation in operational processes and are often
within an enterprise. The effectiveness and profitability of a company are heavily impacted by innovation. several instruments and frameworks
are available to drive this kind of innovation.
3. POSITION INNOVATION
The third phase of the 4Ps technique is position innovation, which concentrates on product, service framing and communication. The
position innovation relates to changes in the perception of certain processes and the utilization of products/services. We can see innovation in
form positions e.g. jeans that are designed as garment materials for manual labor. It’s now seen as a piece of fashion. Innovative processes center
on transformation in operational processes and are often within an enterprise. The effectiveness and profitability of a company are heavily
impacted and several instruments and frameworks are available to drive this kind of innovation.
4. PARADIGM INNOVATION
Apple company achieves is just alteration in the fundamental mental models.
Examples of paradigm:
The stress on local ownership, leadership, and accountability in the humanitarian sector comprises, among others.I think three crucial
words in paradigm innovation are: What? How does this happen? What is the reason? What? Let me offer you one example: everyone on the
earth knows 100% what they do, for example, buying a new mobile device, a laptop, Apple's mp3.How does this happen? How does it work?
How does it work? Most of us know how things function, e.g. how we use new mobile apps, TVs, laptops, etc.

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What is the reason? This is the point! There is just a handful who knows why, and it's the same thing in Apple that they think differently
in their logo. This is why your company does exist. What is your belief?
Paradigm Innovation is a change in the fundamental mental model, with Henry Ford and the motorcar as a common example. The iPhone
is a recent and more relevant example for this sector. “The advent of the iPhone and the growth of the smartphone have had a huge impact on
people's information consumption and brand interaction” (Anderson, 2013).
MOTIVATION
MASLOW THEORY:
Behind every activity by any human being, Motivation is the fundamental principle. Alternatively, every action can be called a cause.
The motivation of Robins and Judge is defined by three main principles: intensity, direction, and perseverance in his book "Organizational
behavior" (2013, p202). Highly motivated people are focused on the work at hand and in the right direction and may stay there for a long period.
Abraham Maslow is founded on the hierarchy of needs, as Robins and Judge indicated. There are five different wants: physiological, safe, social,
esteem, and self-actualization of Maslow's hierarchy of needs.
It splits the needs into two categories: higher and lower. Physiological demands such as hunger and sleep thirst, and safety demands, not
only for humans but also for animal needs, are called lower orders. In social terms, appreciation and self-realization are called higher-order
requirements. A lower level is required for pure survival and not in the higher-order (Maslow, 1954). On the other hand, only external elements,
such as money, can meet the lower order requirement internally for example, self-confidence. The paradigm of inherent and extrinsic motivation
was set out in 1968 by Porter and Lawler. “It stated that the person will drive to perform if he was satisfied and fully motivated. Intrinsic
motivation is self-motivated to conduct activity however it is fun or interest, which gives spontaneous fulfillment, but extrinsic motivation calls
on external reasoning, which may be praise or reward”(Taormina & Gao, 2013)
APPLICATION OF CONCEPT /THEORY:
A great new world product and inventive business model are the main components of the company's innovation strategy. Apple has
invented, designed and manufactured many revolutionary fashionable goods that have made the corporation the industry's lead. However, the
transition was not merely an innovation issue for products. Innovative business models of Apple are also the key to innovation which includes
new methods to provide and collect value. For example, the applications of both iTunes & App Store in both Ipod & IPhones are the major
winning component for Apples success. The integration of systemic innovation is the core of the success of Apple. Apple is building a successful
innovation-friendly ecosystem across traditional industry borders. It has mastered parts of all these industries in hardware, software,
entertainment, and logistics. The App Store, for a time being, has hundreds of thousands of ways to enhance i-Phones, the world's largest
collection of mobile software. ITunes, innovative business model software, indicates that if the price is correct, the interface is easy enough,
people will pay for music. The revolutionary "Product as an Experience" proposal from Apple-inspired amazing ideas as business executives
considered new business models. For example, Apple has established a new business space and created a feasible business model for music
download. “The increased adoption of Apple products for corporate use is another significant driver of Apple's financial success” (Johnson, Li,
Phan, Singer, & Trinh, 2012).
INNOVATION SPACE 4PS THEORY OF APPLE COMPANY

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For Apple Company, the most important p’s are product innovation and position innovation. Apple corporation (4P) marketing mix shows how
the corporation adapts its operations to the worldwide IT, consumer electronics, and online service market situations. The marketing mix of a
corporation includes strategies and tactics for implementing a marketing plan. The marketing mix focuses on the 4P variables Product, Place,
Promotion, and Price. In this situation, the marketing mix is peculiar to Apple's technological character.
PRODUCTS OF APPLE’S (PRODUCT MIX)
The outputs of the business association are determined by the element of marketing mix. As a result of this situation, information technology
is present in the Apple’s product mix which comprises services and goods. Conversely, the corporation persists to develop the mix of products,
generating the opportunity of addition of products related to IT-related present in the respective 4P element. The major outline of product of
Apple Inc.’s is as subsequent:
 M.a.c
 I-Phone
 I-Pad
 I-Pod
 Apple-Watch
 Apple-T.V.
 Digital-content
 Soft-ware
 Cloud as a service
 Accessories
Various sizes of laptop and desktop computers are included in MAC outline of products that are used for many diverse segments of market. The
other apple watch, i-pod, i-phone, i-pad are devices of mobile and for this purpose. Consumer electronic products are operated by the company
are shown by the elements of market mix. Apple company jumps into the industry of content distribution by introducing its digital content
product line which includes various technology related to digital world for instance: e-books, videos, games, music etc. furthermore, the 4 P’S of
the is comprised of cloud technology which allows the consumer’s to approach and accumulate their data and also employ software for example
i-work for i-cloud. The output of product development growth strategy is the basis of 4P element of the product outline. “This shows that there is
an evolution observed from technology of computer into an increased different business having more focus on IT” (Thomke, & Feinberg,
2012).
“APPLE INC.’S MARKETING MIX PLACE”
The collection of suitable sites or places during which the company allocates its goods and products is involved in this element of the
marketing mix. Company-owned locations, in addition to added social gathering that the company approves to deal out its goods are involved in
Apple Inc.’s. The case of Business case comprises of the subsequent seats are incorporated in the strategy of Apple’s distribution:
 locations of Apple Store
 website owned by Company and stores for mobile and desktop which is online
 sellers which are approved and authorized
 companies related to Tele-communications
The website of the company can also be used to buy electronic products. For the digital content of mobile and desktop, customer can get them on
online stores for example: I-tune stores and app store. To reach optimized inter-national market the distribution of online channels will help them
in this element of marketing mix. These stores are operated in diverse strategic sites and places by the sellers for instance in markets and
shopping malls all around the world. The advantage of taking non-online and online distribution channels is inclusive for marketing mix of,
Apple’s company.
PROMOTIONS OF APPLE’S COMPANY:
This aspect of the marketing mixes sometimes called the marketing communications mix, determines the communication strategies used
by the company to reach its destination customers. Apple Corporation promotes its products through numerous channels and partners in different
ways. The corporation emphasizes the premium brand image and quality of its items when dealing with this 4P factor. In Apple's advertising
mix, the following communication methods are:

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1. Publicity
2. Sale of staff.
3. Promotion of Sales
4. The relationship with the public
The marketing mix of Apple Corporation comprises ads, for example on Google's digital advertising network and websites of technical news.
Apple products are promoted and advertised through agreements with other popular websites. The corporation also uses Apple Store personnel
for their sales to convince store visitors to buy specific product information. This feature includes also sales promotion amongst the 4Ps, which
normally occurs at locations in the Apple Store and authorized locations. In addition, to maximize its business image, the corporation uses public
relations.
PRICING STRATEGIES OF APPLE COMPANY:
This marketing mix element specifies the prices, pricing and pricing ranges for the products of your organization. Apple Inc.'s price
strategies are as follows:
1. Strategy on premium pricing
2. Strategy for free pricing
The premium price approach includes the provision of premium products. In theory, a premium in addition to the standard or common price is
applied. The usage of the premium price strategy by Apple establishes high prices for their products in this respect. For instance, Prices are about
the same - but Samsung offer better value for money as they are using the latest and greatest components in phones. I-Phones are usually more
costly than cell phones from Samsung. Price maximizes margins of profit. This combination of Apple's organizational culture supports creative
innovation. The company also uses the technique for free-mium pricing in addition to premium pricing. This technique includes the combination
of "free" and "premium" prices into one strategy. Some of Apple's goods are available free of charge in this situation, but customers pay for
more and sophisticated capabilities.
MOTIVATION
MASLOW THEORY:
By turning into the most admired and innovative company in the world, Apple Inc. has showed the effectiveness and efficiency in their plan of
encouragement and support of workers. Apple Inc. motivates its employees by using many methods that also includes Maslow’s theory.
According to Maslow’s theory, low order need should be taken as precedence. The employee’s needs had been fulfilled in Apple position, by
offering their workers a standard pay of $ 1, 08,483 which essentially can guarantee their continued existence and survival. After that, Apple also
supplies an extensive variety of application to guard the safety needs of employees for example, training more employees to identify hazards, the
improvement of health and safety standard or providing safety apparatus. Additionally in the Apple 2013 details, it is demonstrated that Apple is
making improvements in research to offer worker an enhanced administrative center that comprises support of work group, social networks and
improve supervisor- worker relations. For example: declaring the need of Esteem, its executives were rewarded by Apple. Apple gave them a
credit bonus of pay from 3 to 5%. This technique points out the support of Apple to its workers who have efficiently ended their works.
CONCLUSION:
International management operating is present in more than one country. This management of business operations is also present in an
organization serving markets. It requires comprehensive experience of economic situations or versatility. The evolution of a general policy
usually starts with something that is so much an emergent strategy. In the domestic market companies of all sorts are no longer restricted to
manufacturing and marketing their assets and services. Possibly have business exercise anyplace in the globe; Companies are inspired to
investigate global markets to stay contentious. Based in the United States of America the apple company is a multinational corporation such as
Apple selling in Europe and Asian countries as well. The main focus of the apple company is electronic products, for example, mobile phones,
media players, computers, computer hard wares, and many more things. The business has reached by venturing out of clients of electronic

P a g e | 10
industry, apart from the usual personal computers; they change the name of company for the tremendous growth. Apple is committed to new
consumer electronic products such as mobile phones, music media equipment, tablets, and personal computers worldwide. The corporation also
sells and manufactures software, peripheral products, and digital content iTunes distribution for third-party customers. The strategy of Apple to
integrate iMac desktop-based Intel’s with portable Mac-Book Pro software has improved its market dominance. Although one can easily say that
creating intrinsic motivation is the best option for employers or managers that won’t be true. First, it is difficult to generate intrinsic motivation
as every individual have different values, interests and goals in life. Second, in most of the cases there are always tasks which are neither helpful
for achieving one’s goals or aligned to personal value e.g. repetitive boring tasks. In this case external regulation can be the only motivation to
generated performance. The culture you came from also influences on this assumption e.g. in cultures where Hofstadter’s dimension power
distance is more, extrinsic motivation could prove useful. A new CEO should be appointed to overcome the issue of letting other companies to
make clones of their products and it’s reported that 20% of unit were stealer. To overcome this issue the new CEO will uphold the strengths and
capabilities of the company. The apple company should enhance their marketing strategy by promoting their products through advertisement on
media and also should offer their goods at low and discounted costs for the sake of increasing the fulfillment of consumers.
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