University Assignment: International Expansion of Bindi Wines

This report analyzes the international expansion strategy of Bindi Wines, focusing on its export activities to countries like the United Kingdom, Germany, United States, and others. The assignment explores how Bindi Wines has leveraged exporting to establish a global presence, particularly emphasizing the importance of quality and close relationships with in-country importers. It examines the company's expansion into the United States, highlighting the country's diverse market demands. The report also identifies opportunities for Bindi Wines, such as growing global wine industry, new technologies, and emerging markets in Asia, particularly China. It acknowledges potential challenges, including financial constraints, dynamic market environments, and varying consumer preferences across different geographic regions.

Running head: INTERNATIONAL EXPANSION OF BINDI WINES
International Expansion of Bindi Wines
Name of the student
Name of the University
Author note

1INTERNATIONAL EXPANSION OF BINDI WINES
Answer 1)
Bindi Wines has expanded itself in the international market by taking recourse to
exporting. Bindi Wines exports products to the 10 countries of United Kingdom, Germany,
United States, Netherlands, Japan, Singapore, China, Canada, Korea, Hong Kong and Korea.
The exporting carried out to United Kingdom along with United States that has great position
among that of global wine industry has helped it gain a prominent position within that of the
global market (Hill et al., 2017) The population of the United Kingdom is three times more
than that of the population of Australia however its winery production is quite less. The
dearth in the supply of wine in United Kingdom requires massive amount of importing and
Bindi Wines acts as the supplier of wine to fulfil their need. This helps in facilitating the
international expansion of Bindi Wines.
By the end of the year 2007, 33 % pertaining to Bindi wine was being exported to that
of nine countries. Bindi Wines laid great amount of stress on the aspect of quality of the wine
so that it can gain international success and the credential can help in measuring the value of
Bindi Wines. The exporting to United States provides Bindi Wines with access to the 52
countries that has helped in the international expansion of the company. The population of
United States is almost 14 times larger than that of the population of Australia and the winery
business population of United States is thrice larger as compared to Australia (Penrose,
2017). The international expansion of Bindi Wines was enabled with the help of entry to the
United States. Each of the countries of the United States helps in providing different profile
pertaining to the demand along with product acceptance. Bindi Wines has established close
working relationship with that of in-country import that have helped them in gaining access
to the local market that helps them in expanding in the global arena.
Answer 2)

2INTERNATIONAL EXPANSION OF BINDI WINES
Australia is the largest exporter pertaining to wine within the world and the reputation
of Bindi wines can help in its expansion. The forecasts have brought out the fact that global
wine industry will grow at a rapid rate in various countries and this can help in opening
opportunities pertaining to the Bindi wines. The new technologies emerging within the world
can help in facilitating shipment pertaining to wine that can throw open various opportunities
pertaining to Bindi wines. Various countries within Asia shows strong demand pertaining to
wine in various segments and this can greatly help Bindi wines. There are a large number of
people in China who consume alcohol and Bindi Wines can expand in these regions that can
facilitate the expansion of the company. The flexibility at the international market can be
made use of by Bindi Wines for expanding in the foreign market. There are new consumers
in various markets and this can be made use of by Bindi Wines for the purpose of expansion
(Penrose, 2017). The innovations of Bindi wines and the augmented products can prove to be
an opportunity pertaining to Bindi wines. The product innovations of Bindi Wines can help it
to expand within the foreign markets. Globalization can help in throwing open gamut of
opportunities and the new production areas can facilitate the market entry of Bindi wines in
the foreign market.
The challenges can be presented owing to the fact that Bindi wines can face financial
constraints because of the evolving market. The market is dynamic and the chaning
environments of the foreign market will make it difficult for Bindi Wines to spread in the
foreign places. Bindi wines has to reach end market in an independent manner and this can
pose to be a problem pertaining to Bindi wines (Flores & Medeiros, 2016).The preferences of
people living in different geographic regions vary and this can pose to be a challenge
pertaining to Bindi wines.

3INTERNATIONAL EXPANSION OF BINDI WINES
References:
Flores, S. S., & Medeiros, R. M. V. (2016). Wine tourism moving towards sustainable
viticulture? Challenges, opportunities and tools to internalize sustainable principles in the
wine sector. In Wine and Tourism (pp. 229-245). Springer, Cham.
Hill, C., Hult, T., Wickramasekera, R., Liesch, P., & MacKenzie, K. (2017). Global Business
Today Asia-Pacific Perspective. McGraw-Hill Education.
Penrose, E. T. (2017). Foreign Investment and the Growth of the Firm 1. In International
Business (pp. 33-48). Routledge.