International Business Report: Jordan Pharmaceutical Market Analysis

This report assesses the international business environment for a Jordanian pharmaceutical company seeking expansion into emerging markets, specifically Brazil and India. It begins with an executive summary and introduction, outlining the objectives to determine the most suitable market entry strategy. The report conducts PESTLE and Porter's Five Forces analyses for both countries' pharmaceutical industries, evaluating political, economic, social, technological, legal, and environmental factors. It then compares market opportunities, recommending Brazil as the initial entry point due to its higher GDP per capita and favorable business climate. The report evaluates various market entry strategies including exporting, licensing, franchising, joint ventures, and greenfield investments, weighing their benefits and shortcomings. Ultimately, the report recommends exporting as the most suitable entry strategy, considering the direct and indirect sales exposure it provides, and emphasizes the importance of market research. The report concludes by summarizing the key findings and recommendations, providing a comprehensive guide for the company's international expansion.