International Business Report: Drivers, Barriers, and Ethics

This report offers a comprehensive analysis of international business, focusing on the expansion of businesses beyond their home countries. It begins by exploring the drivers behind business expansion, such as market opportunities and technological advancements, and then delves into various trade barriers, including tariffs, non-tariff barriers, and cultural and ethical challenges. The report uses the PESTLE framework to analyze the political, economic, social, technological, environmental, and legal factors influencing business operations. It highlights the ethical and social issues that companies must consider, such as labor practices and environmental sustainability, and discusses the importance of cultural preferences in international markets. Using Milk and More as a case study, the report examines expansion methods, including market entry strategies and the selection of target countries like China. The conclusion synthesizes the key findings, emphasizing the importance of strategic planning, ethical considerations, and adaptability for success in the global business environment.