Research Proposal: Analyzing International Business Operations

This research proposal examines the dynamic landscape of international business, focusing on recent trends and future challenges faced by global organizations. The study begins with an introduction outlining the background, rationale, aims, and objectives, emphasizing the importance of adapting to evolving business environments. A comprehensive literature review explores existing research on international business practices, highlighting the impact of globalization, technological advancements like artificial intelligence, and environmental concerns. The methodology section details the research approach, design, and data collection methods, setting the stage for data interpretation and analysis. The proposal aims to identify recent trends, analyze the challenges, and evaluate potential solutions in international business operations, considering factors such as economic, political, and cultural environments. Ultimately, the research seeks to provide insights into how businesses can effectively navigate the complexities of the global market and achieve sustainable growth.

RESEARCH METHODS
WRITTEN RESEARCH PROPOSAL
EVALUATE INTERNATIONAL BUSINESSES BY ANALYZING
RECENT TRENDS AND FUTURE CHALLENGES TO FIND AN
EFFECTIVE SOLUTION TO THEIR OPERATIONS

Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Background of the study........................................................................................................3
1.2 Research rationale..................................................................................................................4
1.3 Research aim..........................................................................................................................4
1.4 Research objective.................................................................................................................5
2.0 Literature review........................................................................................................................5
3.0 Methodology..............................................................................................................................7
3.1 Research approach.................................................................................................................7
3.2 Research design......................................................................................................................9
3.3 Data collection method..........................................................................................................9
4.0 Data interpretation................................................................................................................10
5.0 Validity of the findings........................................................................................................10
6.0 Difficulties...........................................................................................................................10
7.0 Conclusion...........................................................................................................................11
Reference List................................................................................................................................12
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1.0 Introduction
This research proposal will discuss the pattern in the recent international businesses among the
major countries in the world. In the modern world where businesses have become very crucial to
expand in different countries, this research makes a lot of sense. This section consists of a
background of the study, research rationale, research aim and relevant and proper research
objectives based on which the whole research proposal will be structured. In the background of
the research, the recent trends and patterns of international businesses will be discussed. The
pattern of the business is also related to several future challenges. Trends in international
business have been changing since the period of globalization. The research rationale section will
provide the importance of choosing this particular for the research purpose. It will also give the
significance of international business. In the next part of the research aim section, the primary
motive for conducting this research will be discussed. Concerning the research aim, the research
objectives will be formed. These objectives will help to formulate the research. Overall this
section will give the structure of the whole research proposal. In this section, the purpose of the
research will be evaluated by analyzing the critical areas of international business by maintaining
the pace of the recent trend and patterns.
1.1 Background of the study
Some various methods and areas have been adapted in the recent trends of international business.
As the nature of the business changes quickly, an adaptation of the recent trends has been
helping the business and the development of the business. Some critical aspects of adapting and
following the recent trends in the international business by the major countries are like
"environment-friendly technologies'', the emergence of the "artificial intelligence", 5G
adaptation, "data privacy and protection", etc. (Jermsittiparsert et al., 2019). there has been
growing concern regarding environmental sources all over the world. For this reason, the
countries have pledged to devote themselves to the usage of environment-friendly technologies.
To follow this recent trend a slogan named "going green" has been followed by some countries.
Another growing need is the usefulness of artificial intelligence. This has been the most crucial
aspect of international business. According to a survey, it has been found out that nearly eighty
per cent of the “chief information officers” at the United States companies have planned to
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increase the usage and implementation of machine learning as well as the “artificial intelligence”
from the year 2020 (Husghes et al 2020). At the same time, the IDC has predicted that
approximately seventy per cent of the companies in the United States have planned to emerge
from automation with the help of massive implementation of the technology.
On the other hand, ye mobile technology has been no exception in the development of
international business. No companies in the world want to get deprived of grabbing this
opportunity (Lim et al., 2019). Ericsson has suggested in their report that nearly thirty-five per
cent of the total "global network" has been carried out by the implementation of a 5G network.
Therefore, the use of recent trends in business development has been of great help for bringing
out the improvements in the companies and strengthening the international relationships.
1.2 Research rationale
In this section, the primary motive for selecting the topic will be analyzed. The importance of
following the recent trends in international business will be evaluated in the research. By
adapting the recent trends in the global business, the global business environment has been
exploring, but the business environment also faces several challenges. One of the significant
aspects of international business is the emergence of the technology-driven environment. The
trends in international business depend on certain major factors (Lamba and Singh, 2017). These
factors change the emerging markets, shift in the demographics and population growth pattern,
innovation speed, change in the buyers' perspectives, business competition in the global market,
economic growth and political relationship. All these factors have determined the trends and
patterns in global business. The rate of increased business competition is also very crucial to be
considered in this aspect. Though these factors will depict the change in the business
environment and trends, there are also critical challenges faced by the international organization.
These challenges consist of several business environments such as economic environment
(Moravcikova et al., 2019), political environment, cultural environment and competitive
environment. Each of these environments has played a unique role in determining the nature of
the global business. In this research, these challenges faced under the above-discussed
environments will be examined.
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1.3 Research aim
The main aim of conducting the research is to determine the different aspects of the recent trends
and patterns of international business. These recent patterns have been helping the global
business environment in such a way that it also flourished the global competitiveness. But there
are also several challenges associated with implementing these business trends and patterns (Voß
et al., 2017). The research will also evaluate those challenges concerning global The objectives
will give a better idea in this regard.
1.4 Research objective
● To find out the recent trends in the international business environment.
● To analyze the several challenges faced in the global business market.
● To evaluate the change in the pattern of the international business environment.
● To examine the solutions in operation for conducting and managing the global business
relationship in terms of politics, environment and culture.
2.0 Literature review
Research of this magnitude needs to be started in a very satisfying manner. To start the research
in a proper way, the importance of research papers of the previous researchers can not be ignored
(Afrin et al., 2019). Analyzing those articles, the current Researcher can gather a lot of data and
information about his or her research. It also allows the Researcher to beware of the probable
mistakes he or she might make while conducting the research. Many details about the research
go unnoticed until the research starts to do research. But reviewing the literature of the previous
researchers, he or she can get it past (Afrin et al., 2019a). After reviewing multiple articles, new
ideas can be collected that give the researchers solid research progression ideas.
According to Tseng (2019), the companies doing international business have to keep many
things in their minds. It is not easy for them to start a new business in a completely new country
in a completely different scenario. But it becomes their challenge to build their business there
and succeed. Many companies have tried to go global but failed. Only the companies who were
adamant for success have survived (Tseng et al. 2019). Many companies made their business in
foreign countries as big as the original country. For example, despite being an American
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company, Apple Inc. has a large firm in China where they manufacture products and sell them to
many adjacent countries (Khan et al., 2017). This way, they have reduced the transportation cost of
their products and raw parts of the Products for the South Asian consumers. They also reduce
some parts of their devices by building a production centre and assembling centre in China. For
instance, they buy chips for their iPhones from Taiwanese semiconductor manufacturing
company Ltd or TSMC, a Taiwanese company. Also, they buy protective covers for their
iPhone's display from a Chinese company called Corning. They manufacture many products in
their China store and distribute to all over Asia and Australia from there. Therefore, it is seen
that if a company can use their global business innovatively and adequately, then not only it can
give them extra customers but also opens a lot of opportunities for their business.
According to (Raza et al. 2017), the recent trends in business is to use modern-day technology as
neatly as they can. With the invention of IoT and IoT based devices, businesses can go hard at
the boundary of their limit. Businesses nowadays give a lot of importance to the data they
generate every day. Not every data they generate is necessary, and also there is no need to store
those data. To keep the data clutter-free, they use technology (Raza et al. 2017). With the recent
arrival of cloud-based storage, they can store a plethora of data without much hesitation and
complexity. This is another example of how the world can accept the good sides of technology.
Talking about the wrong side of technology, the hackers push malware in the system of the
companies and change the password of essential files. In order to retrieve the files, the company
needs to pay a hefty amount. But again, using the good side of the technology, the companies can
protect their data with multiple levels of security measures. The good always beat the bad, and
that is even true for the case of technology as well.
According to Kiel (2020), it is very vital to have a knowledge of the recent trends worldwide.
Keeping an eye of what are the things that people are using is very crucial. If brands provide new
things, then the demand for those products or services will be high (Kiel et al. 2020). For
instance, when there is a Football world cup going on in a country somewhere in middle Asia, a
Canada based tourism company can provide special discounts to the people who want to visit the
country of the event. Or when there are all the gaming laptop makers providing "high refresh
rate" displays such as 120 Hz or 240 Hz or even 360 Hz, a new company can not launch their
new gaming laptop with just a 60 Hz display. The tough competition would not allow them to
even fight against them. He believes that accepting the latest trend and providing benefits and
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features according to that is really helpful because competition is pretty high everywhere. He
also prioritizes the fact that in case of any problem, finding the root of the problem of a business
is very critical to solving the problem. If the root is identified, then solving the problem becomes
accessible to some extent.
According to Hussain (2019), there are various challenges associated with international
business. One of the significant challenges is the global terms barriers. The management
regarding various global issues is essential for this context. As the business involves several
countries from all over the world, understanding the global business environment is crucial.
Another challenge is the change in the currency rate and in the inflation rate (Hussain et al.
2019). When an agreement is occurred between the international parties, the change in these
macroeconomic factors must be considered. Each country consists of its own kind of culture,
tradition and values. Indulging into the various activities often come with cultural barriers. It is
essential to mitigate these barriers to improve the "international business" environment. This
mainly refers to the trading of various goods and services between international countries. That
means it also involves the "cross border transaction". It is also mentioned in this article that the
emergence of artificial intelligence is the most evident in recent years among all other trends or
services. It has been predicted that by the year 2027, the international business regarding the
service sectors will be at the highest. This has been depicted in this article (Voigt et al., 2020).
International business will involve various kinds of opportunities since the period of
globalization as it involves the participation of significant countries. International business also
involves various business environments like economic environments, political environment and
also the cultural environment. All these environments are very crucial for the business to grow.
These articles are providing several insights into the development of proper understanding
regarding the global business market. The trends are very much emerging for the recent global
economic growth.
3.0 Methodology
3.1 Research approach
The approach of this research should be finalized to make the things better. Choosing the right
approach will give them a right start to the research. The research on finding out the recent trends
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in international and also analyzing the challenges in the global business market requires
deductive approaches. This particular research will not require the inductive approach because
the research will be based on quantitative data. It will evaluate the trends and patterns, and that
can be qualitative in nature. An inductive approach will be followed in the case of qualitative
data. Some data will be related to the quantitative nature; therefore, the research also requires the
deductive approach. In the deductive approach, the hypothesis needs to be set up first, which
means the generalization occurs first and based on the rest of the research procedure, the
generalization of the assumptions will be made. The deductive approach will be the most
relevant for the research because the research outcomes on the challenges and proposed solution
in operation will be conducted in quantitative as well as qualitative manners. It will deal with the
formulation of the hypothesis, and these hypotheses are based on the existing literature or on
some previous works on the same research problem. It has been said that the deductive approach
means moving from a particular approach to that of the general conclusion on the research
outcomes.
3.2 Research design
Research strategies and design become very crucial to meet the objectives of this research. It is
crucial for this research to understand the way it should go to get to the root of the destination.
For this particular research, the design that needs to be followed is the descriptive type. There are
numerous advantages of using this design of research. This design will allow the Researcher to
find a quick solution, and it will also be able to generalize the findings of the research. On the
other hand, descriptive type research will make sure that the research is not taking that much
time. With this design, it is possible to address the research questions in a rapid time. In spite of
being a short time period, the requirements of the research can be met easily with this particular
type of research design. It is research where the international business will be described. It can
take a lot of money. But this design of the research has the capability to control the spending at a
particular level. There are plenty of reasons why this research design should be taken to complete
this research where the objectives are very significant.
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3.3 Data collection method
Collection of data is obviously necessary for the development of the Research. This research is
like every other research where the importance of data is pretty instrumental. There are various
ways to collect data. After collecting them, those data will be analyzed to draw a conclusion. The
quality of the data matters a lot in this type of research. At first, the method of collecting data
needs to be identified because it is the most crucial steps of the whole data related thing. For this
research, the method that will be applied to collect data is the secondary method. The secondary
method is less time consuming and also much more straightforward than the primary data
collection method. In order to collect secondary data, the Researcher has to be dependent on
various articles of various researches. There are many surgeries that had done this kind of
research before, and analyzing all the recent research papers, the Researcher may meet the
objective of the current research. In some of the cases, the research might be of a different type,
but if it matches one of the objectives of the current rate and then the data should be taken.
Another way to collect secondary data is by reviewing the various websites related to the
research topic. Many generally might have done research about this topic or a similar one, and
their findings might be found in which area online articles and websites. Therefore to find
secondary data, the Researcher can depend on journals and online articles. To make the research
more straightforward and to reduce the complexity, the Researcher can use inclusion and
exclusion criteria. There might be online articles and journals that are written in foreign
languages (Fortino et al., 2017). There might be "plain text journals" that are of no use. The type
of secondary data must be excluded from the primary research purposes. Those data will fall
under the criteria of exclusion criteria. The remaining data will go under inclusion criteria. After
taking days and days of collecting data and putting them under inclusion and exclusion criteria,
the Researcher will be able to gather the data and analyze them to meet the objectives of the
current research.
4.0 Data interpretation
After collecting the data, evaluation of the same is equally important if not more. This section of
the research is one of the most essential and crucial parts. Based on this part, the real research
results will be structured. In this particular research proposal, after collecting the data, the next
task will be interpreting and analyzing those data for deriving the results. Here the data will be
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collected with the help of secondary sources. The secondary sources include authentic journals,
articles and websites. The retrieved data will then be edited and coded with the help of different
charts, graphs and diagrams. These mediums will help the data to be interpreted in a seamless
way. With the help of charts and graphs, the division of the trends across various sectors in the
global business market will be analyzed. Data analysis is the most critical aspect while
conducting the research. Thus by applying various measures of the interpretation like graphs,
diagrams and charts, the collected data can be examined and interpreted.
5.0 Validity of the findings
In this research proposal, the importance of the Data collection method has been already
described in the upper section of this article. However, the collected data will only be the values
if it provides value to the primary research. When selecting the data for inclusion criteria, their
validity must be checked. There may be some articles or journals which were published years
ago, and that is why they do not provide any value to the current research. Some articles might
poorly be executed, and some may be written in foreign languages. Those invalid data must be
kept aside while doing the research.
6.0 Difficulties
To organize research at this structure, it is very crucial to solve the problems or to have the
capability to solve the potential issues that might arise during the course of the research. It is
very critical to get to the root of the problem to solve the problems of the future. There might be
an issue of the mismanagement of the collected data, and that is why managing and storing the
data correctly is essential, to say the least. The Researcher might face political issues. To find
details of the foreign companies, the Researcher needs to collect data from foreign countries
where the rules might be different (Lee et al., 2017). The Researcher also might face the issue
regarding the strategy of the Researcher. The strategy is very crucial, and to meet the objectives
of the research; it plays a crucial role. Another thing that the Researcher needs to keep in mind is
the factor of sustainability. The Researcher should not do anything that harms society, or it
disturbs the sustainable environment that is already there. The research should be sustainable
from all fronts.
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7.0 Conclusion
Therefore, it is seen that this research proposal has given a clear insight into the critical aspects
of conducting the research. In the first section of this research proposal, a brief introduction to
formulating the research proposal has been provided. After that, in the literature review section,
the previous works of various authors have been evaluated. This helps to make a deep
understanding of the research problem. In the methodology section, the idea of conducting the
actual research has been given. From describing the research methods approach to data collection
method, each aspect has been described in this section. Various difficulties that can arise while
collecting the data and conducting the research are also being discussed. This proposal discusses
different approaches to conducting research on international business. The design of the research
plays a significant role in the context of the research. The right type of design gives an intuitive
result of the research itself. To meet the objectives of the research, data collection and its type is
pretty important. As the research is secondary, only secondary data should be collected. The
quality and the validity of the data should be also kept in check. If the Data interpretation is done
in a right way and then it will be the key to the research. Proper guidelines should be maintained.
While conducting a research as big as this one, there might be some problems that can come into
the scenario. The researcher needs to handle them well by applying the right methods. Therefore,
the research proposal gives an idea and a way to progress for the research. The researcher can
use this proposal to conduct the final Research.
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