International Business Article Critique: Ethical Implications

This report provides a critical review of an article on international marketing ethics, focusing on the ethical implications in business. The student analyzes the article's key arguments, which emphasize the impact of globalization on business activities and the importance of maintaining ethical factors for optimal performance in selected markets. The review discusses the authors' opinions, the credibility of the article, and its practical applications in marketing orientation, marketing mix, and organizational structure. The student concludes that ethical factors significantly affect overall organizational performance and highlights the importance of integrating ethical considerations within business strategies. References from the assignment brief are used to support the arguments and conclusions of the critique. This critique is aimed to help students understand the importance of ethics in international business.

Running head: INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
Name of the Student
Name of the University
Author Note

1INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
Introduction
The following paper attempts a critical review of the given article and highlights the
importance of the ethical implications in the development of business.
Key arguments
In the article entitled “International marketing ethics: A literature review and research
agenda”, Javalgi and La Toya (2018) argues on the effects of globalization on the business
activities that are undertaken by the plethora of business concerns that are active all over the
world. The authors opine that the business concerns should pay more attention to the ethical
factors that should be maintained in order to deliver the proper performance within the selected
markets. The authors in this article conduct a review of the existent literature regarding the role
played by ethics in the international marketing activities that are undertaken by the various
organizations. The authors review the literature on the ethical factors, the moral philosophies, the
ethics and the culture that are followed by the business organizations. The researches that have
been undertaken by the authors are known to pave the pathway for the future researches in ethics
that need to be maintained for the conduction of international marketing activities.
Opinion of article
The article is observed to shade major light on the importance of the issues faced by
companies in incorporation of ethical activities. The authors in this article help in the
understanding of the important role played by the ethical factors in the overall marketing
activities that are undertaken by the plethora of business concerns that are active all over the
world. The article is helpful in the discussing the ethical concerns that are often highlighted in
the operations that are maintained by the business concern. The article sheds major light on the

2INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
effects that are highlighted in terms of the marketing activities that are undertaken by the global
organizations. The article in discussion is observed to have been credible and reliable in nature
due to the publication in the journals that are updated during regular intervals all-round the
world.
Application of article
The conclusions that have been derived from the article help in the development of the
marketing orientation that is maintained by the business concerns. Kerns (2019) opines that the
ethical considerations as are suggested by the article should be maintained in order to put forth
the needed orientation in terms of the sales and the production within the concerned markets.
Dev and Schultz (2015) further state that the improvement of the marketing mix is further
dependent on the incorporation of the ethical factors within the organizational activities. The
ethical factors as are maintained for the strategic development in terms of the product
development and the pricing strategies as are maintained within the organization. On the other
hand, Seeds and Khade (2008), seconded by Van Meir (2016), state that the application of the
ethical standards tends to affect the organizational structure as well. The incorporation of the
ethical factors within the organization help in the improvement in the internal operations of the
organization.
Conclusion
The above discussion might be concluded on the note that the ethical factors as have been
implemented within the organizations affect the overall organizational performance as well.

3INTERNATIONAL BUSINESS - ARTICLE CRITIQUE
References
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News,
49(9), 40–47. Retrieved from https://libraryresources.columbiasouthern.edu/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=109289010&site=ehost-live&scope=site
Javalgi, R. G., & La Toya, M. R. (2018). International marketing ethics: A literature
review and research agenda. Journal of Business Ethics, 148(4), 703-720. Retrieved
from DOI: 10.1007/s10551-015-2958-9
Kerns, C. D. (2019). Leadership Presence at Work: A Practice–Oriented Framework. Journal of
Marketing Development and Competitiveness, 13(3). Retrieved from DOI:
10.33423/jmdc.v13i3.2241
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized
organization to a decentralized organization. Journal of International Business Strategy,
8(3), 99–104. Retrieved from https://libraryresources.columbiasouthern.edu/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more
engaging. Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=bth&AN=113183936&site=ehost-live&scope=site