This report analyzes the international management strategies of ASOS PLC, focusing on the company's expansion into New Delhi, India. It begins with an introduction outlining the scope of international management and its relevance to multinational corporations (MNCs) like ASOS PLC. The report then delves into the core functions of an HR director in planning and staffing a new international project, emphasizing the importance of recruitment, planning, and cultural integration. It examines the crucial role of culture in international business, highlighting the significance of understanding language, religion, values, customs, and history. The Hofstede model is used to develop knowledge of organizational and national culture, providing insights into power distance, individualism versus collectivism, uncertainty avoidance, masculinity versus femininity, and long-term versus short-term orientation. The report further addresses the challenges and opportunities of managing a diverse global workforce, including issues related to expatriate failures, lack of local support, and leadership challenges, while also exploring the potential for innovation and market expansion. Finally, the report discusses the importance of ethical and accountable international policies and the dynamics of global virtual teams.
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