International Business Plan: Credible Bakery's Strategic Expansion

This report outlines an international business plan for Credible Bakery, a UK-based bakery aiming to expand into Canada. The plan includes an analysis of environmental influences, segmentation of international markets, and development of appropriate international business strategies. It details market entry strategies, product portfolio decisions, marketing strategies, human resource strategies, and operational strategies. The plan also addresses implementation and budget considerations, focusing on achieving a standardized range of benefits and outcomes. The report emphasizes the importance of adapting to social and economic factors in the new market, leveraging joint ventures for stability, and utilizing social media for marketing. The ultimate goal is to achieve sustainable growth and profitability through a well-structured and adaptable international business strategy.

International business

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
Analysis of environmental influences on your international business...................................1
Segment international markets through the identification and analysis of opportunities......2
Develop appropriate international business strategies...........................................................2
Decide on the market entry strategies and determine your product portfolio........................2
Decide on the marketing strategy to pursue...........................................................................2
Decide on the human resource strategy to pursue..................................................................3
Decide on the operations strategy to pursue...........................................................................3
Decide on how to implement the plan together with the budget............................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
International business is defined as the exchange of goods, services, capital, technology and
knowledge all across the national boarder. It also get involves the transaction that processed in
between cross boarders so that favourable services are processed as in between two or more than
two countries. It is usually implies by the business in order to expand its working condition and
behaviour so that working tendency and its competency both get controlled in adequate manner
(Ghauri, Strange & Cooke, (2021)). The report below is based on a business named as Credible
Bakery in UK and now wants to expand its business in Canada. The report below comprises of
influence of environmental factors, international market segmentation, international business
strategy, market entry strategies, human resource, marketing and operational strategy to
implement strategic planning.
Analysis of environmental influences on your international business
Environmental influence consists of various factors that induced direct and sustained
impact over the working tendency and its proficiency with this sales and profit credibility of
business is directly impacted. In addition, Credible Bakery consist if different goods such as
cakes, bread and other bakery products thus to get into a new marketplace there are different
environmental factor that induced direct influence over the business during international
expansion and that is as explained below as:
Social factor: It is a basis that is dependent over the societal acceptance and rejection
under which working tendency and its competency get controlled. The social behaviour reflects
the social change and its acceptance of society as of about different goods and services
(Collinson and et. al. (2020)). The public usually become more health conscious and preferred
the hygiene products to take for that Credible Bakery is in favoured condition and able to gain
maximise profit if preferred good and services processed on regular basis.
Economic factor: It is a basis that clarifies about the income level of the public as it assure
about to regular amount of change and modification within the earning and expanding of all. The
economic basis of Canada is quite balanced and as after the pandemic condition of COVID
country also able to cope up with certain effectiveness with this capability of Credible Bakery to
make profitable adjustment is processed in regular manner.
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Segment international markets through the identification and analysis of opportunities
Credible Bakery makes certain segmentation and target the marketplace of age group in
between 18-65 as they all are able to take hygiene products as with concern of taste. The
segmentation assists the business to be more adequate and with this ability to take beneficial
opportunity is attained in beneficial manner (Backus, Kehoe & Kydtand, (2021)). In the newer
marketplace such as in Canada, Credible Bakery target the youth more as they are able to grab
market attention as with support of more opportunity get developed and it is due to the fact that
people get attract towards bakery products and it is amalgam with the hygiene it become more
favoured.
Develop appropriate international business strategies
In support of international business strategies, Credible Bakery is able to maintain clear
target and focus about to export the products and services with adequateness. In this successful
interpretation of sales and profit is attained in satisfactory manner. In this as in initial stage and
to maintain flexibility within the working standards Credible Bakery and its management worked
forward with joint venture as with this possibility to grab easy stability and accurate market
attention. In support of joint venture, Credible Bakery makes adequate platform with this
probability to collapse with the new marketplace as with the already existing business is
processed in selective manner.
Decide on the market entry strategies and determine your product portfolio
The market entry strategies are used by the business in order to make sustained change
within new marketplace so that ability to make conceptual change and alteration is developed in
progressive manner (Cherunilam, (2020)). In this Credible Bakery make supportive usage of
market development strategy as with this ability to target the new market i.e. Canada is
processed with certain willingness in this working tendency and its adequateness both get
perceived with satisfactory manner. In support of market development the ability of business to
target the new market with the similar offered product and services is developed in systematic
manner.
Decide on the marketing strategy to pursue
The marketing strategies is being essential for Credible Bakery, as with this the ability of
business to maintain sustained target about to achieve long term sustainability and comfort
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within the living is processed in progressive manner. In support of his management of Credible
Bakery make adequate usage of social media platform and develop its own web portals so that
capability to connect with the new marketplace and customer is processed on regular basis under
which working tendency and its competency both get perceived with attentiveness. The social
media platforms are usually being used by many of the business and through this working
credibility and to grab market attention both perceived with perfection.
Decide on the human resource strategy to pursue
The human resource strategy is being used within an organisation in order to hire and fire
required employees so that ability to achieve and accomplish standardised change within the
working is processed in regular basis (Czinkota, Ronkainen & Gupta, (2021)). Credible Bakery
uses the human resource strategy in which they have hired the employees of Canada as they are
much free to contact with the audience and know better about their taste and preferences. In
addition also provide certain adequate on-boarding and other respective benefits so that working
tendency and its competency is developed in progressive manner.
Decide on the operations strategy to pursue
The operational basis are those that is used and target by the business in order to make
sufficient and effective flow of services as with this working tendency and its competency both
get perceived with regularity. In support of operational basis it is measured that Credible Bakery
assure that all of its baked products and services along with the joint venture is processed in
regular manner so that proficient working is developed in satisfactory mode. It is being the most
reluctant form under which working tendency and continuous flow of service is considered in all
possible ways.
Decide on how to implement the plan together with the budget
The budget is being planned by Credible Bakery and its management as with this
possibility to achieve standardised range of benefit and outcome is perceived with attentiveness.
In this management get target the respective amount that considered the entire relative costing
such as marketing, human resource, operational and functional basis, rental amount, online
campaign, infrastructure development, maintenance, travelling cost and many others as well
(Ferraro, (2021)). In this ability of Credible Bakery and its management is able to make
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estimated projection under which adequate return over investment is perceived in successful
manner.
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CONCLUSION
It has been concluded from the above report that international business is a fundamental
basis within which ability of a business to achieve standardised change and alteration within the
working and in profit credibility both get advanced in favourable manner. There are various
environmental factors those induced direct influence over the working as it is required to be
controlled and measured in adequate manner. In this accurate segmentation is developed so that
probability to make progressive amount of change is altered in all possible mode. The market
entry is required and within this market development is being used so that stable market is
developed in repetitive manner. In this different departments get worked all together so that
working standards get pursue in competitive way.
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REFERENCES
Books and Journals
Backus, D. K., Kehoe, P. J., & Kydtand, F. E. (2021). 11 International Business Cycles: Theory
and Evidence (pp. 331-356). Princeton University Press.
Cherunilam, F. (2020). International business. PHI Learning Pvt. Ltd..
Collinson, S. and et. al. (2020). International business. Pearson UK.
Czinkota, M. R., Ronkainen, I. A., & Gupta, S. (2021). International business. Cambridge
University Press.
Ferraro, G. P. (2021). The cultural dimension of international business. Prentice Hall.
Ghauri, P., Strange, R., & Cooke, F. L. (2021). Research on international business: The new
realities. International Business Review, 30(2), 101794.
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