This presentation provides an overview of strategies that businesses can implement to operate globally, focusing on the principles of international business. It discusses the export strategy as a traditional and simple approach for entering the international market, along with its benefits such as increased sales and low costing, and risks like financing issues and dependency on distributors. The presentation also covers risk mitigation models, emphasizing the identification and analysis of risks to ensure smooth business operations. Academic sources, including books and journals, are referenced to support the assertions made within the presentation. Desklib offers students access to this presentation and a wealth of other resources for their studies.
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