Case Study Analysis: Domino's and Microsoft (MGT302)

This document presents a case study analysis of Domino's and Microsoft, focusing on their international business strategies. The Domino's case examines its expansion and online presence, assessing the effectiveness of its market research and adaptability. The Microsoft case delves into its merger and acquisition activities, specifically the acquisition of Skype, and explores the implications of its financial decisions regarding foreign earnings and tax strategies. The analysis includes answers to specific questions posed in the case studies, along with a bibliography of supporting resources.

Case Study Analysis
Name of the Student

Case 1: Dominos
 Summary
 The case study began with an overview on
the expansion of the enterprise throughout
the various countries and how it has been
able to establish its online presence as well.
 Answer to Question 1
 The old model of the firm is very
appropriate because it has led to the
success of Dominos. Although market and
product adaptability appear to be a sound
strategy for enterprises to sustain their
positions in the market, however, it does
not appear to be a sound strategy for those
companies which are not popular and
comparatively new in business.

Answer to
Question 3
 Answer to Question 2
 The reason why the firm
has been able attain
success is because, it
engages in effective
market research strategy.
This means that, as the
firm has been able to
engage in effective
market research, it has
been successfully able to
understand the needs of
the consumer.
Mix USA Japan India
Product Pizzas and other
side goods
Superior
offerings
Customized as
per the taste of
Indians
Price As per
competitors
Penetrated
pricing
Competitive
Place Online, Instore
and Takeaway
Online, Instore
and Takeaway
Online, Instore
and Takeaway
Promotio
n
Social media
marketing,
Television
Advertising
Contests and
promotions
TV and social
media
marketing

Answer to Question 4
Learnings: 1. Sticking to roots Customise
strategically
Theories and
Reflection
International
business- Ansoff
Matrix Theory
I could gain the idea
about the way greater
enterprises can be
built and maintained
accordingly

Case 2: Microsoft
 Summary of case study
 The case study throws light on the company Microsoft. The
case study is focused on the Merger and Acquisition domain
of the business and the way it purchased the Skype. In
consideration to this, it is essential to understand that, the
Skype was taken by Microsoft using all the cash reserves of
the enterprise.
 Answer to Question 1
 It helped them to gain extra cash as dividends.
 Moreover, as the company would be able to engage in extra
earnings with the help of the tax savings, it would be able
to invest more in other domains

 Answer to Question 2
 The reason why the tax rate on the foreign
earnings appears to be an amount of 4%
only because a new set of rules which have
been developed by the government in the
United States.
 Answer to Question 3
 The reason why Microsoft holds this
amount outside the country is because it
benefits a great deal when categorizing
this amount as foreign cash reserves and
the tax amounts which must be paid for
the enterprise are comparatively lower.

 Answer to Question 4
 Although such kind of an act may
feel viable in the short run
whereby the act may encourage
in positive results of the
enterprise and for the
shareholders as well as they will
be able to earn a large amount of
shares, however, in the long run,
such an act is not viable as it will
affect the trust of the
shareholders.

Theories and related
issues
The different theories which have been
identified in this study can be referred
to as the theory related to the Business
Ethics
Reflections and
Conclusions
After reading this case study, I
concluded that, although some acts
involved in the business may not seem
to be illegal, however they might be
unethical

Bibliography
 Bryce, H.J., 2017. Financial and strategic management for non-profit organizations.
Walter de Gruyter GmbH & Co KG.
 Crane, A., Matten, D., Glozer, S. and Spence, L., 2019. Business ethics: Managing
corporate citizenship and sustainability in the age of globalization. Oxford University
Press.
 David, F.R. and David, F.R., 2019. Strategic management: A competitive advantage
approach, concepts and cases. Pearson.
 Frynas, J.G. and Mellahi, K., 2015. Global strategic management. Oxford University
Press, USA.

Thank You