A Report on UK SME's Expansion into the Chinese Milk Market

This report provides an in-depth analysis of a UK SME's expansion into the Chinese market, specifically focusing on UHT milk for children. It examines the business drivers behind the expansion, including Porter's Five Forces and trade theories like absolute advantage. The report also delves into potential trade barriers such as tariffs, import quotas, and regulations, as well as ethical and social issues that the company needs to consider. Furthermore, it highlights the importance of understanding cultural preferences within the Chinese market and explores various expansion methods the business could utilize. The report concludes with a summary of key findings and recommendations for successful market entry.