CW3 - International Business Research Skills Qualitative Report

This report provides a qualitative analysis of international business research skills, focusing on interview techniques and participant observation. It evaluates a poor interview example, highlighting mistakes in introduction, speed, interviewer behavior (body language, rapport, listening skills, respect), question delivery, and conclusion. A contrasting positive interview example demonstrates effective strategies. The report further examines participant observation, distinguishing between overt and covert approaches, and their respective advantages and disadvantages. The analysis draws on examples and provides a comprehensive overview of essential qualitative research skills in an international business context, with the aim of educating students. Desklib provides this and other solved assignments.

International Business
Research Skills - CW3
[Qualitative Research Report]

Table of Contents
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Option 1 - Qualitative Research Tasks......................................................................................................3
a) You are required to watch the following video which is a poor example of how to conduct an
interview..................................................................................................................................................3
b) You should also watch this video....................................................................................................6
C. Please provide a detailed evaluation of participant observation..........................................................9
References.................................................................................................................................................11

Introduction
The research skills can be referred to as an ability which involves searching for, extracting,
evaluating, locating, organizing or may be using the information which is relevant to the specific
topic. In international business context, these skills plays an essential role as it involves
searching as well as selecting the quantitative and qualitative data and then analyzing and
interpreting it so that that data can be transformed in the useful information in order to conduct
the research on the specific business issue (Abood, & Alalwany, 2021). The research skills are
very much necessary for the workplace as it includes or may be allows the organizations and
individuals to make identification of the problems which may be hindering the performance at
workplace and learning some new ways in which the things can be evolved and adapted in order
to meet the workplace demands. This report will include three task, of which first includes
mistakes in the interview sessions and second part is the example of the good interview session.
Main Body
Option 1 - Qualitative Research Tasks
In this task, interviewer named Alison Jones who took the interview session with Shae
Bloomer and she is nurse by profession. During this interview session, interviewer did many
mistakes and the explanation about the mistakes which are done by the interviewer are discussed
below-
a) You are required to watch the following video which is a poor example of how to
conduct an interview
After watched the video, there were certain mistakes which many done by the interviewer are
given below -
• How the interviewer introduced the research topic to the interviewee.

Interviewer was over expressive and also very talkative and the way she introducted the topic is
not correct ethically. Interviewer adopted the unstructured approach which affected the
motivation of the interviewee.
Interviewer did not followed proper discipline and also Standardized, that was not planned well
in advance interviews in which prospects are asked a predetermined series of questions are
significantly not trustworthy than secret negotiations. This informal interview results in far more
detailed analyses of prospects, resulting in better selections in the end. The whole process of
interview was not well managed which created so many problems for the interviewee. During
the interview session, initially was uncomfortable the way interviewer given the explanation
about the topic of the interview (de Tommaso, Rodrigues & Pinsky, 2021).
• The speed at which the interviewer talked.
Interview was very much talkative and also asked the question in high speed which created so
many problems for the interviewee. At initial level, interviewee felt hesitated and also she face
problem to answer the questions because interviewer not paying more attention in her
conversation. The speed of the interview is high and over expressive so that is also considered as
the biggest mistake of that particular interview.
• Interviewer behavior during the interview, including:
In context of interviewer behaviour, there are certain things considered which are containing as
the main mistake of that particular interview that are discuss below -
o Her general behavior - the body language of the interviewer was not correct, she was over
expressive and also used more hand and eyes expressions that was looks like informal and
inappropriate.
o Her body language - the body language of the interview was not proper and interview of so
many questions at the same time. That particular interview session was not done in a proper
manner because interviewer behaved improperly and her body language was informal.

o Her approach to building rapport with the interviewee - her approach to building Di
report with the interview was not that much good because she got distracted so many times and
ask with the same question again with the interviewee. She did not pay attention on the
conversation with the interviewee (Malterud, Siersma and Guassora, 2016).
o Her listening skills - listening skills of the interview was not good because she used phone
during the interview session and distracted so many times and also confused.
o Was the interviewer respectful?
Interview was not respectful because she was not behaving properly with the interviewee.
• The way in which she asked questions and probed the interviewee \Were the questions
objectively asked?
She asked me so many questions at the same time with the interviewee and also her approach to
ask the questions was not relevant which bothered the interviewee so many times.
Did she ask leading questions, did she criticise the interviewee at times?
Interview did not ask the leading questions and most of the time she did not pay attention what
the interviewee said to her and she also criticize the time of the interview to ask the same
question again and again.
• Was the way in which the interviewer ended the interview appropriate?
The way interview ended the interview session was not appropriate because she randomly wind
up the interview session which was unpredictable.

b) You should also watch this video
• How the interviewer introduced the research topic to the interviewee.
Interviewer was well mannered expressive and also behave properly with the interviewee and the
way she introducted the topic is not correct ans also appropriately. Interviewer adopted the
structured approach which provided the so much motivation of the interviewee. Interviewer
followed proper discipline and also set set systematic Standard which was planned well in
advance interviews in which prospects are asked a predetermined series of questions are
significantly and also trustworthy than secret negotiations. This informal interview result in far
more detailed analyses of prospects, resulting in better selections in the end. The whole process
of interview was very well managed which created so many problems for the interviewee.
During the interview session, initially was more comfortable the way interviewer given the
explanation about the topic of the interview (Mohajan, 2018).
• The speed at which the interviewer talked.
The interviewer was well behavwd and also talk positively and asked the questions politely
which provided the positivity to the interviewee . Initially, the interviewee felt good and after
that comfortable with the interview atmosphere. Interviewee did not felt difficulty answering
that question since the interviewers was actually listening to her talk. The interview moves
another questions effectively and considered each and every prospective of the interviewee. an
which is also regarded as the effective part of the interview session.
• Interviewer behaviour during the interview, including:
They are various things noticed from this interview session and determined where you things
which made this interview session very much successful the explanation about some specific
factors which are considered are given below -

o Her general behaviour
Interviewer behave positively with the interviewee which is containing as the most appropriate
part of the interview session. The behaviour of the interview is cosmetic and very motivating and
supportive which provide strength to the interviewee that is the reason the candidate answer all
the questions effectively.
o Her body language
Interview behaved professionally and the body language of the interviewer was good and
impressive. During the entire interview session, Interviewee was more influenced by the
interview and also takes it this interview as a good and impressive session. The hand movement
and eye expressions of the interview were right (Sekaran and Bougie, 2016)
o Her approach to building rapport with the interviewee
Her technique to compiling the building repport with the interview was .very effective because
she was very much focused and asked the relevant question to the respondent. She was
completely oblivious to the interviewee's speech.
o Her listening skills
They listening skills of the interviewer was impressive and interview was considered as the good
listener who listen each and every prospective and discussion factors effectively and also asked
correct questions to the interviewee.
o Was the interviewer respectful?
On the basis of the particular interview session, it is analyse that interviewer was respectful and
also very supportive.

• The way in which she asked questions and probed the interviewee Were the questions
objectively asked?
The way of asking questions was correct and it is also observed that interviewer aakruthi ride
questions to the interviewee and it is also analyse that interviewer maintain good and positive
working environment so that interviewee feel comfortable.
Did she ask leading questions, did she criticise the interviewee at times?
During the entire session, it is determined that, interviewer aware about the each and every
factors from the topic and also asked lead questions to the interviewee without any time wasting.
• Was the way in which the interviewer ended the interview appropriate?
The wind-up session of the interview was very much appropriate and also interviewer were
behave properly in each and every segment of the interview.
C. Please provide a detailed evaluation of participant observation.
o What is participant observation?
On the basis of participant observation, it is analysed that there are two types of interview
sessions are watchd by the participant. First session is all about mistakes during the interview
and second section is all about the example of good interview session.

During the first interview session which which was full of mistake that was then why the
interviewer. On the basis of participant observation, there are various type of mistakes are done
by the interviewer which is related with the behaviour, listening skills, techniques used in
interview session, body language and the quality of the questions which asked by the interviewer
from interviewee. During the first session which was full of mistakes, it is analyse that interview
adopted unexpected approach and also her body language was not good. Interview was distracted
and also continuously utilised her mobile phone. Interviewer the question again and again and
got confused so many time so as per the observation of the participant the first interview is full of
mistakes and participant become more alert and aware about the mistakes which most of the
interviewer did in the interview session. The help of this interview session participant become
more conscious so that he or she will not do this mistake in their interview session (Steege and
Rainbow, 2017).
In case of the second interview, which is considered as the best example of the interview
session? That interview session is more concerned by the participant because it will help to
motivate them in order to conduct an interview. On the basis of participant observation, the
mood and behavior, active listening, strategies employed in the interview session, body
language, and the quality of the questions asked in the interview to the interviewee. During this
session, which had was more conscious about the topic and also interviewer had the relevant and
propriet information about the topic. Interviewer took a structure and formal strategy and also
that her body language was poor. Interview was more focusedand was always on her phone. The
interviewer repeated the question and motivationed the interviewee so many times. Particular
interview session is containing as the best example of the interview which will motivate the
participant so that participant can take idea with the help of this interview in order to conduct the
interview session in future.

o What is meant by overt or covert participant observation?
In case of the overt, there are various factors are easily observable by the participant like mistake
of the interview related with their behaviour model language and also listening skills. Some good
qualities are also observable by the participant which is related with the asked good quality of
questions to the interviewee.
In case of the covered, it is analysed that minor information was not observable why the
participant which is related with the technique of interview session.
o The advantages and disadvantages of overt and covert participant observation
Covert observation has the advantage of having a high level of validity because people are
watched in natural settings and the Hawthorne Effect is avoided because they are unaware that
they are being observed. Covert observation, on the other hand, has the drawback of raising a
host of important issues.
In terms of qualitative research, participant observation offers more flexibility than other
methodologies that take this approach. It enables the researchers to reserve judgment, allowing
them to pursue alternative ideas, theories, and approaches if anything really fascinating arises
throughout their research.
o Examples of the use of participant observation as a method to gather qualitative
research.

On the basis of this interview session it is determine that the participant utilized qualitative
research method and opted the observation method techniques in order to gather the appropriate
and first handed information with the help of interview sessions.
Conclusion
On the basis of this report, it can be concluded that Research skills are particularly
important in the workplace since they help companies and people to identify problems that may
be obstructing their efficiency and learn new ways to increase and adjust things to satisfy
working expectations. This report will have three tasks, the first of which is a list of faults made
during depth interview, followed by an example of a good interview conducted.

References
Abood, R. A., & Alalwany, A. A. Z. (2021). Investigating the performance of Iraqi EFL
researchers in writing quantitative and qualitative researches. Journal of Language
and Linguistic Studies, 17(4), 1964-1972.
de Tommaso, S. F. N., Rodrigues, I., & Pinsky, V. C. (2021). Interactive Qualitative Analysis: a
methodological contribution to researches in sustainability. Administração: Ensino e
Pesquisa, 22(2), 271-293.
Malterud, K., Siersma, V.D. and Guassora, A.D., (2016). Sample size in qualitative interview
studies: guided by information power. Qualitative health research, 26(13), pp.1753-
1760.
Mohajan, H. K. (2018). Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), 23-48.
Sekaran, U. and Bougie, R. (2016) Research Methods for Business: A Skill-Building Approach,
(seventh edition). UK:Wiley
Steege, L.M. and Rainbow, J.G.,(2017). Fatigue in hospital nurses—‘Supernurse’culture is a
barrier to addressing problems: A qualitative interview study. International Journal
of Nursing Studies, 67, pp.20-28.