International Business Development Report: UK University Analysis

This report provides a comprehensive analysis of international business development, focusing on a case study involving UK universities and their recruitment of students from Indian universities and the second case, Tesco Plc and British Petroleum sending their employees to the UK University for further studies. The report examines management issues faced by students and employees in this international context, including cultural differences, positive environment creation, and leadership coordination. It outlines the aims, objectives, and methods for achieving business goals, including planning, structure development, and survey/interview techniques for data collection. The report also includes background information on British Petroleum and Tesco Plc, and discusses the rationale behind selecting the universities involved. The report provides a critical and personal reflection, assessing the effectiveness of techniques and the learning experience gained. References and an appendix are also included.

International Business Development

TABLE OF CONTENTS
a. The Aim...................................................................................................................................3
B Situation Brief..............................................................................................................................4
a. Outline the management issues to be investigated...................................................................4
b. Background information on the organisation being investigated............................................5
c. Objective statements................................................................................................................6
d. Methods for achieving the objective........................................................................................6
e. Techniques proposed for the analysis......................................................................................8
3. Marketing significance .........................................................................................................13
4. Rationale for channel development ......................................................................................14
5. Universities that are actively engaging with UK universities ...............................................14
C. MAIN BODY OF THE REPORT.............................................................................................15
D. CRITICAL REFLECTION.......................................................................................................29
a. Effectiveness of techniques....................................................................................................29
b. Review of performance of techniques...................................................................................31
E. PERSONAL REFLECTION.....................................................................................................34
a. Learning.................................................................................................................................34
b. Understanding of research process........................................................................................34
c. Action based on learning experience ....................................................................................35
F. APPENDIX...............................................................................................................................37
REFERENCES..........................................................................................................................37

A. EXECUTIVE SUMMARY
International business is that aspect by which company operates it business activities and
functions in the global market. It comprises all commercial transactions that take place between
two or more regions, countries and nationals beyond their national boundaries. While any
company, institute deal in the international business then they have to follow all rules, regulation,
code of conduct of that particular nation (Clark and et.al., 2016.). In the following assignment
two kinds of case introduced first is that under which recruiting student from India university
that are international institute for population science and Mumbai university. In the context of
second case, two UK companies that are Tesco Plc and British petroleum send their employees
to the University for further studies. In the present report, management issue within the
companies and their background information has been addressed. In addition to this various
theories, concept and techniques about to analyse the international business environment has
been also studied. In order to collect the information from the survey and interview method has
been applied in this report. With help of interview, researcher can collect the information from
employees who are being send in the university for further studies (Cavusgil and Knight, 2015).
On the other hand survey is being conduct for collecting the data from student who are sent to
the UK university.
a. The Aim
International business environment is consisted with the various components so while
company enter in the global market then it must analyse this environment. In the present
assignment, the major aim is to allow the student and employees to apply a range of management
skill acquired within the programme like negotiation skill, analytical skill, strategic management
skill to a live business issue proposed by a sponsoring companies. In the present dissertation
there are major two parts one for student and second for employees in the UK companies. In the
context of students, UK university recruit student from the Indian university specially in the
Mumbai that is international institute for population science which have no affiliation with any
university in the UK (Demangeot, Broderick and Craig, 2015). The major objective of this
recruitment is to teach the course of management from the UK university. By this shuffling,
students of the Mumbai university can able to learn the new management skill negotiation skill,
analytical skill, strategic management skill to a live business issue proposed by a sponsoring

companies (Cavusgil and Knight, 2015). On the other hand in the context of employees, Tesco
Plc and British Petroleum is going to send its employees in the UK university which have no
affiliation with any other university for carry on their further studies. With help of this study
program, employees can able to learn the new knowledge skill of management, analytical
business idea and creativity which help to company in attainment of the objective (Kaynak and
Kucukemiroglu, 2015).
Rationale
The major reason for selecting mentioned university is that these two university has not
affiliated with any other UK university. In addition to this, these two university is most popular
and top educational university in the United kingdom that is why researcher has been selected
these two universities. On the other hand, in the context of companies the major reason for
selecting Tesco is that it is one of the most famous retail outlet in the UK which is famous for its
high quality of product and services. Furthermore, British Petroleum is also a top famous
multinational oil and gas company which produce fuel, petrochemical product and services.
B Situation Brief
a. Outline the management issues to be investigated
While any company and institute deal with the other country or enter in the global market
then they have to face several management issues. According to the case scenario, xyz university
of UK provide an opportunity to the student of Indian university that is international institute for
population science and also it provides an opportunity to employees of the British petroleum and
Tesco Plc (Kaynak and Kucukemiroglu, 2015). By this purpose, both student of Mumbai
university and employees of the Tesco Plc and British Petroleum is going to be transferred in the
xyz university. While these students and employees is going to transfer in the xyz university then
they haver to face various management related issues which are as follows-
 While student of Mumbai university and employees of the Tesco and British petroleum
come into the xyz university of UK then they can able to learn new management,
analytical, negotiation, analytical, strategic management skill for attain the objective of

the organisation. These students and employees may face the issue related to the culture
and social differences (Ehrlich, Shoham and Asseraf, 2016). This is major management
issue which may face by employees and student in the international environment. In the
xyz university, there are various kinds of people who have different language, value,
belief, customer, tradition etc. Due to the different region and culture, people may face
the issue related to the different perception, belief, value and customs etc. By this issue,
employees and student are not able to interact and communicate with other (Adar and
et.al.,2016).
 In the new environment, student and employees may face another issue related
management that is positive environment. It is great responsibility of the management to
create the positive environment within the company. While new employees and students
enter in the UK university then manager required to understand the needs and
requirements of them (Adar and et.al.,2016). By understanding their requirement and
needs, manager can easily resolve their issue so as they can effectively continue their
studies within the University.
 In the new environment in the UK university, another management related issue which
are faced by the employees and student at the time of taking course program is related to
the leadership and coordination. In the different environment, people have faced the
problem related to the coordination and leadership (Clark and et.al., 2016).
b. Background information on the organisation being investigated
British Petroleum is a multinational gas and oil organization. Its headquarter is located in
London. British petroleum is operated by William Knox D'Arcy. It stands at sixth largest oil and
gas company in the world. This company is expanded in all areas of oil and gas industry, which
includes production, petrochemicals, power generation, refining, distribution, trading and
marketing. British Petroleum company is expanded in 72 countries in the world such as
Germany, Denmark, France, Austria, US, Brazil, Canada, Mexico, Egypt, Iraq, Kuwait, UAE,
Saudi Arabia, China, Japan, India, Australia, Indonesia and many more. British petroleum is a
major corporate company (Clark and et.al., 2016). Approximately, 74,500 employees works in
British Petroleum. British Petroleum has 40 business units in Sunbury-on-Thames. The
important business sectors of British petroleum corporation includes oil and natural gas, oil

refining and marketing and alternative and low carbon energy. British petroleum also concerns
and supports the Scientific consensus on climate change. They overview on the problems of
global warming and try their best to make effort to reduce it. British petroleum company has
faced many industrial problems like Sea Gem offshore oil rig disaster, Texas City Refinery
explosion and leaks, chemical leaks, toxic substance release and much more (Kaynak and
Kucukemiroglu, 2015). But the company coup up with all the problems and make sure about
how get over it and as well as save the environment.
TESCO PLC
TESCO PLC is the grocery and general merchandise retailer company situated in Britain. Its
headquarter is situated in Welwyn Garden city, Hertfordshire. TESCO PLC was founded by Jack
Cohen. The full name of this company is Thomas Edward Stockwell which originated when Jack
bought tea shipment from Thomas Edward Stockwell. TESCO PLC is operated in 12 other
countries in the world across Asia and Europe (Kaynak and Kucukemiroglu, 2015). The
countries where the TESCO PLC is located are France, Hungary, Poland, Slovakia, China, India,
Japan, Malaysia, United states, Thailand, South Korea, etc. TESCO PLC is the grocery market
leader in UK. TESCO PLC has many stores in UK named as Tesco Extra, Tesco Superstores,
Tesco express, Tesco Metro, One Stop and Tesco.com only stores, Tesco clubcard, and Internet
retailing. TESCO PLC also has its petrol stations, banks, telecoms company and home 'n' wear
company. There are around 472,000 employees working in TESCO PLC. On the basis of
revenue, it stands at ninth-largest retailer company and on the basis of profits it stands at the third
largest retailer company in the world (Clark and et.al., 2016).
c. Objective statements
As per the case scenario, student of the Mumbai university and employees of the Tesco
and British petroleum are going to place in the xyz university of UK os as they can learn the new
skill, ability, knowledge, capability about the business (Cavusgil and Knight, 2015).. Students
desires to gain the ability, knowledge and skill about the business management so as they can get
excellent success in their future. With assistance of this course program, students can able to
improve their personal and professional development. The major objective of this international
business is to send the employees and student in the university for improving their personal and

professional development so as they can attain the objective of organisation (Kaynak and
Kucukemiroglu, 2015).
d. Methods for achieving the objective
For achieving the objectives set by the company it means that the company is looking for
the growth and all the objectives set is completed. By achieving the goals set by the company is
called achievement. Whatever is being aimed to do has to be completed (Kaynak and
Kucukemiroglu, 2015). For this it has go- through the step by step conducting some methods to
achieve the target. As objectives goes under all the planning and strategies which is being
planned for particular period. The first and foremost thing is plan the thing what has to achieved
in what time and by how. Making the aim to achieve it by the individual. Marking the goal and
then steps to be taken towards the reality that how it goes through it. Is it going well appropriate
according the plan or not and what changes it requires and the challenges they are facing so the
management has to work according to it. After going through all the problem moving to the end
results what is needed the main objectives can be achieved (Cavusgil and Knight, 2015). In the
context of xyz university at where student of Mumbai university and employees of the Tesco and
British petroleum is going to admit in the UK university for further studies and learn the new
knowledge about the business and management. XYZ university have objective is to deal with
these new employees and student in an effective manner so as they can learn the new knowledge,
skill and ability about the course program (Cavusgil and Knight, 2015).. Following are various
methods for attainment of the business objective which help to the xyz university- Develop the planning and structure- This is the best strategy to attain the business
objective in an effective manner. By design a systematic plan and structure, individual
can easily attain the objective within a time period. Individual should design an
appropriate planning and structure of the target so as they can attain the objective within
a specific time period (Adar and et.al.,2016). Proper allotment of task- This is another way to achieve the objective within a time
period. In an organisation, higher authority should focus on such effective way by which
they can able to allot the task or assignment within the company in an appropriate
manner. It is very important for the manager and leader to allot the task to employees
according to their capability and efficiency (Adar and et.al.,2016). The allotment should

be properly place so as individual can able to attain the objective in an appropriate
manner.
 Team working and coordination- Team working is another important method for attain
the objective within the organisation. While company use the team working strategy then
all member can collectively share their knowledge, ability, idea about the business with
each other. In the team working people collectively work with each other and share the
issue related to work (Clark and et.al., 2016). By collective working, major issue can
easily resolve and productivity of work can improve. Thus, it can be said that in order to
attain the objective within the company, team working is another important method
(Grosche and Mayrhofer, 2016).
e. Techniques proposed for the analysis
STP Approach
This approach includes segmentation, targeting and positioning aspect which in turn
helps college institution in realizing the objectives (Clark and et.al., 2016). Moreover, all such
three elements clearly indicate the target market and basis on the basis educational institute can
position itself:
 Segmentation: Demographic, geographic, psychographic and behavioural are the main
four bases that can be undertaken to segment the customer base. In this, educational
institution will segment its customer base on the basis of demographic and geographical
aspect (Clark and et.al., 2016). On the basis of geographical aspect concerned
educational institute will recruit students from the colleges of Mumbai, India. Hence, it
can be said that target market of college institution will be International institute for
population and Mumbai University. Hence, by building relationship with both such
institutions higher management team can encourage them to send their students directly
over here (Adar and et.al.,2016).
Further, college institution will segment its customer base on the basis of demographical
aspects such as education and profession. Hence, concerned authority will target the employees
of British Petroleum and Tesco. Both such are the leading organization of UK which in turn
places high level of emphasis on appointing highly skilled and talented personnel. In this, by

offering the courses in relation to retail and other business management concerned authority can
encourage employees of the selected companies (Cavusgil and Knight, 2015). Thus, by making
focuses on UK business units and Educational institutes of India firm educational institution
would become able to attain the goals and objectives.
 Targeting: XYZ college institution will employ differentiated targeting strategy for
meeting the goals and objectives. The rationale behind this, target market of an
educational institution is different, one is from Indian colleges and other belongs to UK
companies such as Tesco and BP (Cavusgil and Knight, 2015). In this, college institution
would become able to attract potential candidates when varied marketing mix is
prepared. Thus, by developing varied strategies regarding pricing and promotional
aspects XYZ college institution can attract candidates more effectually. Thus, it can be
stated that differentiated strategy will prove to be more beneficial for XYZ college
institution (Clark and et.al., 2016).
 Positioning: XYZ will develop distinct image in the mind of target market such as
educational units of Mumbai and leading companies of UK on the basis of services
offered, educational courses etc. Thus, it can be stated that educational institute will
highlight the benefits of proposed courses that how it contributes in building successful
career in the field of retail and petroleum (Grosche and Mayrhofer, 2016). Along with
this, for encouraging students from India XYZ will make more focus on highlighting
educational courses, price and associated benefits. Hence, by focusing on all such
aspects XYZ college institution can encourage employees of BP and Tesco as well as
Indian students.
Porter five force analysis
Educational sectors needed a great change in the policies. There should be various
surveys done on the students of schools and colleges in the UK. Students must be provided the
free education and awarded with the practical knowledge. There are many reputed colleges and
schools throughout in UK (Adar and et.al.,2016). Students from various countries pay their
interest in the educational sector of UK. There was several analysis done on the educational

sector to improve and make innovative changes in this sector. Porter's 5 factor analysis on the
educational sector of UK as follows:
Threat of new entrants:
The competition in the educational sectors is regularly increasing. There are many new
colleges, schools and educational institutions are introduced. The impact of social media is also
affecting the traditional method of educating a student. This is somehow good or sometimes it
provides the wrong information’s regarding any topic (Grosche and Mayrhofer, 2016). Students
preferred to take the help of the social media because it is very helpful and quick in finding the
answers. This easy way of finding answers may lead to the wrong information that the students
were getting less knowledge about their subjects. There will be favourable or unfavourable
impact on the invention of new theories or techniques in educational sectors (Kaynak and
Kucukemiroglu, 2015). Many new authors are giving their theories or researches on previously
existed research, which is totally changing the definition of the educational system in UK.
Threat from the substitutes:
In educational sectors there will be threats from the various sources of generating
knowledge. There are the duplicates of various books and notes of the authors. The duplicates
replace the proper theory made by the authors in their book which is the real threatening for the
students (Grosche and Mayrhofer, 2016). They are getting wrong information about the theory
made by the authors. UK has the best educational policies it allows a student to fetch the
knowledge by the practical aspects and compile them in his notes. The students search various
information through the books, social media and various search engines. There were several
differences in the educational pattern of the different colleges and schools. This all denotes the
quality of their educational techniques. The online examinations are to be conducted by the
colleges and the assignments to the students are to given on their mail ID as they can bring the
project at their home and complete it within the appropriate time (Cavusgil and Knight, 2015).
Bargaining power of buyers:
The attraction of the students towards this sector is now getting low day by day as they
do not want to waste their time in the lectures in spite of that they used to fetch the information
from various alternative sources. UK has the good image related with the education. There were

students from the various countries who are interested in taking education from several
institutions (Clark and et.al., 2016). The educational fees were also higher as the institutions
cannot give seats to all the students. Many students cannot afford the fees and they go for the
other institutions. The books of the reputed authors have the high demand in the market in
compared with the other new authors. Parents of the students took loans from the banks to
purchase a seat in the colleges as to give their child a better education. This should taken on the
mark as to solve the problem cause every student has the equal rights to get education (Clark and
et.al., 2016).
Bargaining power of the suppliers:
Teachers or the trainers of various educational sectors are to be very good in knowledge
as they are providing knowledge to the various students from various countries. The teachers
from various reputed colleges in UK demanded to get awarded with the best salary as according
to the efforts made by them. There should be proper educational laws as to control the several
issues in the education (Grosche and Mayrhofer, 2016). The educational institutions, colleges or
schools have the great bargaining power which is offering the higher fees as per the goodwill
generated by these institutions. There must be reforms in the educational policies thus the
institutions should have the percentage of seats for the students who are owns the scholarship,
students from the poor family this things need to be adopted by the educational sectors (Kaynak
and Kucukemiroglu, 2015).
PESTLE analysis
In order to assess the external environmental factors that are associated with an
educational sector of UK PESTLE analysis has been conducted. It is the most effectual tool
which in turn in assessing the extent to which external factors have an impact on educational
aspects. It includes wide range of factors such as political, economic, social, technological, legal
and environmental which in turn provides deeper insight about the proposed market (Grosche
and Mayrhofer, 2016). Hence, by making evaluation of all such environmental factors business
unit can develop wide framework for further aspects.
 Political factors: In the recent times, political aspects lay high level of emphasis on the
privatization of schools (Grosche and Mayrhofer, 2016). In addition to this, now

government authority also takes initiative regarding making changes in curriculum which
in turn contributes in the growth and educational aspect of students to a great extent.
Besides this, for providing students with better teaching facilities changes are taken place
by political authorities in terms of skills required to become a tutor. In this way, by
enhancing the level of teacher’s educational aspects political authorities have taken
initiatives regarding making improvement in the educational aspects (Adar and
et.al.,2016).
 Economical factors: There are several economic factors that have greater impact on the
educational sector of UK. In the case of stable economic condition, college institutions
are encouraged to implement unique ideas as they have more money to invest (Grosche
and Mayrhofer, 2016).
 Social factors: Income level is one of the main factors that have greater impact on the
decision making aspect of the students (Cavusgil and Knight, 2015).
 Technological factors: Now, high level of growth and advancement can be seen in the
technological aspect. In the recent times, college institution provides students with e-
notes and makes more focus on developing their understanding about the concepts. In
addition to this, now teachers give power point presentation regarding the concerned
topic with the aim to make the learning highly interesting (Cavusgil and Knight, 2015).
 Legal factors: In accordance with the legal aspects, college institutions of UK are
required to comply with the aspect of data protection system. Hence, concerned authority
has no right to disclose the personal information of students in front of others. Besides
this, in the case of offering international educational opportunities college authorities also
have requirement to comply with visa and other requirements (Clark and et.al., 2016).
 Environmental factors: Today, each and every sector makes high level of focus on the
aspect of environment sustainability. Thus, build distinct image in the mind of target
market college is required to perform all the activities in a eco-friendly manner (Cavusgil
and Knight, 2015).
Mc Kinsey 7’s framework