The Role of Ethnocentrism in International Business Management

This report examines ethnocentrism within the context of international business, focusing on its influence on organizational culture and management practices. It begins by defining ethnocentrism as a cultural and group-centric bias and its effect on international business. The report then delves into the implications of ethnocentrism for global consulting companies, specifically highlighting the importance of creating an inclusive work environment. It also addresses how ethnocentrism can impact policy implementation and the challenges of managing a diverse workforce. The report further explores the effects of national and international cultures on the head office and regional offices. It concludes by discussing how ethnocentric characteristics apply across different communities. The report references scholarly sources to support its findings.

International Management

Research on Ethnocentrism and how it relates to
the project
 The Ethnocentrism is based on the concept that mainly focused on the different
disciplines and individual use in diverse, incompatible ways. Generally, it can be defined
as kind of cultural as well as group egocentrism. This will involve a belief on the
superiority one’s group, including its practices, values towards outside the group.

Cont.
 On the basis of research evidence, Ethnocentrism concept is relates to project about
significant role of culture within internal business. In order to implement suitable policies
and procedures to create a healthy working environment for employee. Nowadays, it is
very difficult for managing the global diverse workforce so that create an effective value
to achieve desirable goal and objective.

Cont.
 Ethnocentrism relates to the global consulting company that has offices in UK, which
always considered predominant organizational culture in context of improvement.
 This concept will create equality legislation for providing the equal right of their
employee in UK head office. Thus, encouraging the regional culture to expand the
business in global world.

Cont.
 The national and international culture from head office location affected due to lack of policy,
procedure. When encountering the regional culture that already present in the UK location but
need to applicable for Ethnocentrism. It always supports for improving the current environment
or culture of UK head office.
 Finally, ethnocentric characteristics can be applied to the different communities within four
different countries. In order to extend that these groups may claim to possess a unique culture.
These are organized around the belief of community.

REFERENCES
 Union, C., Green, T. and Harlin, T., 2013. The use of Web 2.0 technology to help students
in high school overcome Ethnocentrism during Global Education Projects: A cross-
cultural case. The Georgia Social Studies Journal. 3(3). pp.109-124.

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