The Napoleon Hotel: External Factors and Cultural Differences Analysis

This report delves into the external factors influencing international business, with a specific focus on the hotel sector and case studies of India and China. The analysis employs the PESTLE framework to examine political, economic, social, technological, legal, and environmental factors. It investigates business support systems, situation analyses, and the impact of cultural differences on business operations, including language, religion, and customer needs. The report highlights how these factors affect market share and provides insights into adapting strategies for success in international markets. The study provides details of the Napoleon hotel, its performance, and how it is impacted by the external factors and cultural differences. Furthermore, the report covers cultural difference in India and China including their culture, language, and religion.

External factors and cultural
differences

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Investigate the external factors that influence international businesses.............................1
External influencing factor.....................................................................................................2
Justification.............................................................................................................................4
TASK 2............................................................................................................................................5
2.1 Impact of culture difference.............................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International business is referred to trade of goods, services, technology, capital and
knowledge at global level. It involves the cross border transaction of goods and services between
two or more countries. The main aim this report is to investigate external factor influencing
international business transaction (Vahlne, 2017). This report is based on two different countries
like India and china. In this report is study on political and legal factors affect the performance of
The Napoleon hotel and basically located in United Kingdom. Moreover, it will cover external
and culture factor influence internal business. Further, this report will cover external influencing
factors and their impact on hotel sector.
TASK 1
1. Investigate the external factors that influence international businesses
Business support system facilitates the relationship of services provide with their
customer. In this context, international business support system is kind of software top be used in
organisation at the time of international trade in two different countries in hotel sectors (Kourula,
2017). BSS is more software program oriented which deals with processes like fetching orders
from consumer, ensuring that order is complete, process the official document, and collection the
cost. BSS can be cognitive content of the consumer facing grouping. With the help of such
software will be improve overall development of market share. The business support system is
four main process are as follows :
 Product direction
 Customer direction
 Order administration
 Revenue administration
The most important function of business support system is customer relationship management. It
is one of the most important part to improve the current market network as per the need of
overall development in market share. In this report is focus on some factor, which is basically for
hotel sector (Beugelsdijk, 2017). Some changes are made with the help of business support
system are as marketing management, sales management, customer information management etc.
This is help to manage the growth rate in market share and some changes with improve future
condition. It also helps antithetic teams to work neurotrophic on one unified horizontal surface to
grow leads, determine possibility, close deals, and, activity custom-made.
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Situation analyses
Situation analyses means the collection of method use to annalist an organisation in
internal and external environment to understand the organisation. This is help to understand the
capability, customer and business environment. The Napoleon hotel is expanded market share in
India and China in hotel sector (Mellahi, 2018). On the other hand, both countries are understood
situation of particular sector to improve market share. In this context, to be concentration on
external environment to improve market conditions and indefinite quantity different level of
factors.
External influencing factor
Country name /
PESTLE
INDIA CHINA
Political factor Being one of the ample political
orientation in the global, India runs on
a government form of authorities. The
political state of affairs is greatly
influenced by cause such as
authorities policies, leader interests,
and the political theory of several
governmental parties (Aguinis, 2017).
In this context, both formal and
informal rule which
organization must be adopt. In
this way, many people claim
that the political force must be
unsettled.
Economic The economic position of India is
most stable, since the foreign capital
formation. This is help to improve
economic environment level. It is help
to improve GDP growth rate. Some
changes are made as per the need of
current market share and increase
overall development in market share.
In this context, over the last
five years, china economic
expressed significant GDP
growth rate. The economic
level must be developed, could
be impact on small sector
enterprise. The labor cost china
is ext-ermine law. The
People’s Bank of China has
increased interest rates. The
reserve obligation for
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commercialized hotel is also
nine period higher now.
Social factor In this social trends is change in
trends in impact of business social
factor. This is to be depend on the
India population level is change is
give direct impact on such factor.
Hence, there are construction with
percent reported to age. This
construction contains variable
sensibleness, in instruction, work
mental attitude, income statistical
distribution, and so on.
There are social factors is
adopted the demographic
continuing change in market
level. Other social cause are
user lifestyles, education,
religion, and out-migration.
China is a collectivist
civilization, supported on
Geert Hofstede’s numerical
quantity magnitude (Doh,
2017).
Technological factor In this context, new technology will
be help to improve hotel sector and
increase more and more customers.
The new technology working in
mobile technology. In china payment
system is card system is used in every
market.
Technology insignificantly
powerlessness merchandise
improvement and also present
fresh cost-cutting procedure.
India is served with both 3G
and 4G application which has
expedited respective of their
technical projects. Moreover,
the administrative district also
feature one of IT sectors in the
world, promoting constant IT
betterment, computer software
upgrades and other technical
promotion.
Legal factor and
environmental
In legal factor is help to improve
future conditions and improve market
share. Different kind of law is to be
There are some legal changes
is acceptable for improve
future condition in hotel sector.
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used relented to payment system and
increase market share (Chabowski,
2017).
Nevertheless, when it comes to
state of affairs, the quality of
air in India has been adversely
impressed by industrial
enterprise and urbanization,
also consequent in health
difficulty. As a result, there
have been establishments of
biological science pressure
grouping, noise bodily
function, and regulations on
desert powerlessness and
disposal.
This is PESTLE analyses to improve overall development of both the counties and
identify the impact on hotel industry. This is one of the most important part to improve customer
relationship management and increase market share (Child, 2017). Many business organisation
analysts reference these issues in discourse of planetary commercial enterprise ethical motive
and the role and obligation of establishment in different governmental surround.
Justification
As per the above PESTLE analyse is focus on both the countries are strong in different
fields. In this context, China is a growing marketplace with the need for whatever small
modification. Institution will payment if they can realize the outside macro-environment in
which they purpose and will direct in the approaching. The rapid economical growing and stable
policy-making conditions make the e-commerce commercial enterprise moneymaking to
capitalist. There are hazard like lack of belongings. On the other hand, India is more preferable
in hotel sector as per the need of change in economic conditions. This is easily adapted the new
technology to improve overall development in market share. Some changes are made easily and
increase the market share in short period. Indian performance in hotel sector is remarkable and
easy to handle any problem related to environment, legal and political changes in shot time.
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TASK 2
2.1 Impact of culture difference
Culture is term which could be define in many ways. All the people have different
perception and attitude so when bing asked what is culture form them. It is help to find the
different value and improve internal working conditions. Culture affects the whole society not
single person or business. This is help to different aspect of culture in different society, different
people to find the best filed for them. On the other hand, most crucial area of modern life in
which culture exercises a direct influence on domestic well-being and international order is the
economy.
In this context, organizational civilization quality between these worker affect their
action. This means that quality in political unit and organisational civilization have a momentous
contact on the carrying into action of global concern. It is very essential and necessary for the
planetary business people to study and realize antithetical national cultures and organizational
civilization. This is to be influence may be found that increase market share as well as future
condition must be improve in market share (Ferris and Ang 2018). On the other hand, customer
need is one of the most important part in hotel line. To be aware of customer need is part of
culture difference in international business. With the help of research work is find out that many
changes is made for future outcomes in market level. Research to become aware about target
audience customer demand, decision making and gender view is help in internal level expansion.
In addition, culture difference is focus on both the counties are as follows :
India
 The method acting of greeting count on the social position of the individual are meeting
i.e. if a son is meeting his male parent usually he greets him by bowed down and touch
his feet. Whereas educated people, in business meeting shake hands to greeting or
recognize each other.
 Indians acknowledge interpersonal relation more than other normality. Thus, win-win
family relationship as the result of common trust and friendly relationship come before
enterprise agreement (Gurung and Prater 2017). Both concern and social group are
enormously series arranged, and Indians.
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 The Indian food is varied as its civilization. Hinduism and Islam are the 2 main religious
belief that will lend to the diverse culinary art culture of India. The Hindus are
traditionally vegetarians but someday now many have interpreted up solid food.
UK  British group are famous for their love of content, which can be ascertained in much all
aspects of life and behaviour (Westenhoefer and Oldenburg 2018). Although British
people tend to be as an alternative conservative and prefer familiar things, they are a part
of contemporary Occidental society, which is afloat of alteration, and alteration are taking
place in the administrative district from year to year.
CHINA
 Chinese cuisine is belonged two general ingredient one is main solid food which contains
starch or carbohydrate source, rice, noodles or buns. The intermediate one is
accompanying dishes which has vegetables, fish, meat. The direct eating utensil in the
Chinese culture for the solid food are chopsticks, whereas spoons are used for soups.
There are many factors which is inculcated in culture difference is directly impact on hotel sector
are as follows : Language : It is one of the biggest problem faced at the time of international business.
Present time, the grandness of English as a global speech communication extends far
beyond the definite quantity of native verbalize (Saucier, G and Hasher 2017). English as
a worldwide speech communication and individual language helps to group who speak
antithetical languages to pass on. English language is an intercultural means of transmit.
Business grouping can use English in their planetary commercial enterprise human
action. English help to each and every international business to solve any kind of problem
in market place. Religion : In this context, rules, regulation and religion value is give direct impact on
overall performance level in international business. This is one of the most important part
to increase market share. Some change are made as per the overall improvement in
approaching securities' industry share. Furthermore, many social low-level and political
organization in many states are usually based on spiritual associate. What is more, these
form an indispensable dimension of the business concern state of affairs. For illustration,
the growing in rank and powerfulness of large churches in environs of the US treaty on
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the social and appreciation situation of the gathering in which they are turn up. If there is
a constituted faith in an object, a business concern must take relationship of its wide
complexity (Benson, 2018). With the help of such factor to improve market share as per
the need of current market network. Some changes are made as or improve current
market network as well as future profitability. Value : The value and attitude are conviction, that people have regarding what is good
and what is bad in international business. This is one of the most important part to
improve to cover the other changes and improve market performance of The Napoleon
hotel and give direct impact on overall market share. At the time of international business
is improved overall profit and productivity. Attitude to business : In this context, some changes is made as per the need of market
share of organisation. It is about instruction and acquisition from different who are
antithetic, it is about regard and self-respect for all, and about creating surround at
geographic point practices that promote basic cognitive process from others and gaining
control the vantage of diverse position (Hutton and Potvin 2017). Fewest scholarly
person agree that diverseness in the work utilizes worker skills to the fullest and
testimonial to the overall growing and financial condition of the arrangement. It is
supported on the idea individuality should not be cast-off or ignored, but instead, should
be kept up and quantitative. Openness to change : In this context, international business is focus on some changes is
most essential part to increase the market share of organisation. In this way, change to do
something new is improved number of customer and profitability. Openness to change is
comely a key trait of involvement, particularly for leadership, and has lately become a
primary concentration for quester in the areas of organizational development,
organisational modification and the sphere of human capital and the key traits for
successful institution worker and leaders (Chopik and Kitayama 2018). Some times
change will be beneficial for hotel sector. It will be improve internal as well as external
environment to increase market share or improve public presentation pull off. To be focus
on individual level of acceptance and conceive awareness and profitability.
 Communication ; It is one of the most important part is help to improve current market
performance. Communication is help to interact with other person in better way.
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Communicating is the key to happening for any business concern, whether you are
operational nationally or internee, but when operational internationally (Chopik and
Kitayama 2018). It changes state even more essential due to speech communication
obstruction. With the help of communication beware of basic customer need to improve
level of performance must be change in international business.
CONCLUSION
From the above report is based on business support system is kind of software top be
used in organisation at the time of international trade in two different countries in hotel sectors.
As per the above report is focus on Situation analyses means the collection of method use to
annalist an organisation in internal and external environment to understand the organisation.
Form the above report is focus on Culture affects the whole society not single person or business.
This is help to different aspect of culture in different society, different people to find the best
filed for them.
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