BUS301 - International Business: Great Britain Country Report Analysis

This report provides a comprehensive overview of Great Britain, focusing on key aspects relevant to international business. It begins with demographic data, including population size, education levels, and age/gender distribution. The report then delves into the physical and digital infrastructure, examining airports, railway accessibility, road systems, internet usage, and broadband speeds. It further analyzes the country's resources, industrial capacity, and labor force distribution across various sectors. The political and legal systems are outlined, including the form of government and the different legal frameworks within the UK. A company profile is presented, detailing a hypothetical mango and mango drink business, including product details, required materials, production costs, target audience, and pricing. Finally, the report provides references for the information presented.

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Great Britain
Country Information
Population: 65.6 Million
London: 8 million
Birmingham: 2.7 million
Manchester: 2.6 million
Leeds: 2.2 million
Liverpool: 2.2 million
Education:
82% of Great Britain graduates high school
78% of Great Britain finishes GCSE courses (Grades 8-9-10)
75% of Great Britain finishes A-Levels/IBs (Grades 11-12/13)
70% of Great Britain finishes university education

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Age/Gender of Population:
Figure1: Gender wise population of U.K in 2014
Source: (Ons.gov.uk, 2018)
Physical Infrastructure
Airports (national and international)
Number of Airports: 202
Public Airports: 145 (45 of those are large/major commercial airports)
Military Airports: 15
Accessibility of railway
You can travel across England using railUK. For a faster service, High speed rail is a better and
a more expensive choice.
You can travel to England using railway from almost everywhere in Europe and Asia.

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Upkeep of Road System:
Great Britain has a network of roads, of varied and capacity, totaling about 262.000 miles. The
method that is used to measure speed is miles/hour.
How long does it take to travel from one city to other?
Distance between London and Birmingham by car is 204 Km or 127 miles and by flight 163 KM
or 101 miles. If a car goes with an average speed of 112 kilometers/hour, it takes 1 hour 49
minutes.
Distance between London and Manchester by car is 339 km or 211 miles and by flight 262 km or
163 miles. If a car goes with an average speed of 112 kilometers/hour, it takes 3 hours.
Viability of infrastructure in different seasons
The government of United Kingdom has taken various steps to viable their infrastructure
facilities in different seasons.
Road and railway transport are the chief transport system of Great Britain.
However, due to seasonal changes, these transport facilities are degraded by soil movement
(Fogarty 2018).
Digital Infrastructure:
Internet
92.6% of total population in U.K used internet up to 2016.
99% people, aged between 16 and 34, use internet
United Kingdom Fixed Broadband Speeds in 2016; Upload speed= 9.13 mbps and download
speed= 40.12 Mbps (Philip, Cottrill, Farrington, Williams and Ashmore 2017)
Resources:
Coal, petroleum, zinc, limestone, natural gas, salt, gypsum, lead, silica and arable land
Industrial capacity
Total labour force: 32.14 million
Agriculture sector: 1.5%
Industry: 18.8%
Services: 79.7%
Engineering and allied industries have captured maximum part including transport equipments.
Moreover, electronics, optical and audio equipment industries are also there. Some other
important manufacturing sector includes tobacco, paper, printing food, drink and textile.

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Political System
The country has a constitutional monarchy, which is based on parliamentary democracy.
The Head of the Government is the prime minister. The prime minister can use all executive
powers and can implement law as well.
The Conservative party is the leading party (Pontusson & Weisstanner 2018). This party
is ruling since 2016 in Great Britain.
The country was politically stable. However, the political instability has been increasing
for the last few years.
The Department for Environment, Food and Rural Affairs has taken responsibilities to
protect environment, agriculture, fisheries and food production.
Legal System
Great Britain has different legal systems for its different geographical areas. These are
English Law for England and Wales, Northern Ireland Law for Northern Ireland and Scots Law
for Scotland.
The highest court of Great Britain is the Supreme Court for Northern Ireland, England
and Wales of the United Kingdom (Fukuyama 2017). Hence, the Great Britain does not have any
universal law all over the nation.
Company Profile
Product details: Fruits, especially mango and mango drinks.
Needed materials for mangoes:
Weather requirement: different types of climate (very hot, humid, cool and dry)
Temperature: minimum temperature 5oC to maximum 45oC
Soil types: various type of soil with slightly slopped and loosed structure.
For mango drinks:
Raw materials: Mango, sugar, bottles of different size,
Employment: unskilled labour for mango production, efficient production manger with
management skills. Both skilled and unskilled labourers are required to produce mango drinks
and packaging.
Number of employees: 25 employees for mango production and 50 employees to produce mango
drinks.
Price: £ 1 for a 200 m.l bottle of mango drink.
Price comparison: Benefit drinks Cleanse Prune & Apple £2 for 100 m.l bottle
Coldpress juicy Roots £2.29 for 100 m.l bottle
Innocent Apple & mango juice £3.20 for 100 m.l. (mySupermarket, 2018)

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Production cost for start-up business:
Fruit Extraction Machine: approx total cost £ 649.35 for 1 unit
Blender: approx total cost £108.23 for 1 unit
Other equipment: approx cost £ 108.23 for 1 unit
Total costs: on approx £ 1226.55
Target audience: all people of different with different age groups both in domestic and
international market.
Infrastructure: Homogeniser, mixing tanks, bottle washing and filling bottle, boiler, weighing
measurement instrument and trolleys and so on.
In foreign market, mango drinks will be produced.
Political support:
Less restriction to start business, different types of helpful financial schemes, modern tax
structure

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References:
Fogarty, M.P. ed., 2018. Prospects of the industrial areas of Great Britain (Vol. 27). Routledge.
mySupermarket., 2018. Fruit Juices price comparison in Tesco at mySupermarket. [online]
Available at: https://www.mysupermarket.co.uk/grocery-categories/Fruit_Juices_in_Tesco.html?
LandingScript=click::{%22ID%22:%22Register%22}.
Ons.gov.uk. ,2018. Overview of the UK population - Office for National Statistics. [online]
Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/
populationestimates/articles/overviewoftheukpopulation/february2016.
Philip, L., Cottrill, C., Farrington, J., Williams, F. and Ashmore, F., 2017. The digital divide:
Patterns, policy and scenarios for connecting the ‘final few’in rural communities across Great
Britain. Journal of Rural Studies.
Pontusson, J., & Weisstanner, D. ,2018. Macroeconomic conditions, inequality shocks and the
politics of redistribution, 1990–2013. Journal of European Public Policy, 25(1), 31-58.